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Full-Text Articles in Sports Management
Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro
Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro
Communication & Theatre Arts Faculty Publications
The growth and prevalence of sport event ticket transactions on secondary ticket market platforms such as StubHub has led to the creation of a body of academic research studying this new phenomenon. Factors such as team performance and perceptions of fairness have been explored for their relationship with the price of secondary market tickets. This exploratory study introduces a new potential price determinant – social media activity – itself a popular online phenomenon that has inspired considerable academic research. This exploratory study of prices for eight National Football League games adds use of official team hashtags on Twitter to a …
Social Media And Prosumerism: Implications For Sport Marketing Research, James Santomier, Patricia Hogan
Social Media And Prosumerism: Implications For Sport Marketing Research, James Santomier, Patricia Hogan
WCBT Faculty Publications
Social media arid the techniques and processes related to marketing using social media are changing at an incredible rate and will require continual monitoring for those involved in-social media research. As such, we identified the need for sport marketing researchers who are abductive thinkers who can design, combine and use innovative research methodologies as stimulated by the continually evolving technology. Ultimately, however, research prospects related to social media and sport marketing are vast for scholars and marketing professionals alike, and are replete with opportunities for designing new research methodologies.