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Full-Text Articles in Sports Management
The Houston Astros' Cheating Scandal: A Case Study On Crisis Communication In Sports, Wendy Edouard
The Houston Astros' Cheating Scandal: A Case Study On Crisis Communication In Sports, Wendy Edouard
Honors Program Theses and Projects
In January 2020, the Houston Astros organization was accused of cheating during the 2017 and 2018 baseball seasons. In 2017, the Astros had also won the World Series, thereby offsetting a sports scandal which dominated media coverage for several months. Owner of the Houston Astros, Jim Crane and his players released a statement to the press, a month after the investigation was concluded by the Major League Baseball organization. The investigation concluded that the Astros, in fact, had been stealing pitching signs from opposing teams and using technology to communicate signs to their pitcher. Crane’s response (relying primarily on shift …