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Full-Text Articles in Sports Management
The Effect Of Competition In The Sports Market On The Popularity Of Baseball, Noah Winslow
The Effect Of Competition In The Sports Market On The Popularity Of Baseball, Noah Winslow
Undergraduate Theses and Capstone Projects
This paper will discuss why Major League Baseball (MLB) has declined in popularity in the United States since the 1998. Issues regarding the increased competition with the development of different sports leagues along with antitrust in payroll drew the most interest. Various forms of marketing, including media and competitive marketing, will be covered along with different variations of economics in the sports world. The research will follow the development of Major League Baseball through the second half of the 20th century, along with an analysis between the MLB, National Basketball Association (NBA) and National Football League (NFL) in the 21st …
Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt
Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt
Recreation, Parks, and Tourism Administration
The fitness industry has grown immensely in the past decade as a form of health management. The industry has expanded to offer niche fitness facilities that cater to individuals’ specific needs and motivations. The purpose of this study was to examine the best marketing and branding practices utilized by Orangetheory Fitness. The research for this study was collected using a case study matrix, developed by the researcher, to evaluate Orangetheory Fitness’ marketing strategies. The study resulted in findings indicating the importance of technology advancement and brand differentiation pertaining to the success of Orangetheory Fitness. It is crucial for Orangetheory Fitness …
Athletic Ticket Pricing In The Collegiate Environment: An Agenda For Research, Craig A. Morehead, Stephen Shapiro, Timothy M. Madden, Lamar Reams, Chad D. Mcevoy
Athletic Ticket Pricing In The Collegiate Environment: An Agenda For Research, Craig A. Morehead, Stephen Shapiro, Timothy M. Madden, Lamar Reams, Chad D. Mcevoy
Human Movement Sciences & Special Education Faculty Publications
s pressure mounts for intercollegiate athletic departments to be more selfsufficient, administrators must respond by increasing generated revenues. Despite the importance of ticket sales in this endeavor, however, little is known about the underlying ticket pricing structures and policies used by National Collegiate Athletic Association (NCAA) institutions. Of the limited existing scholarship focused on managerial pricing decisions in the field of sport management, only professional sports settings have been addressed. Given the unique operational differences between professional and intercollegiate sport, this paper is designed to establish a foundation from which to build future research concerning the pricing of college sport …