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Articles 31 - 48 of 48
Full-Text Articles in Sales and Merchandising
Both A Borrower And A Lender Be: A Look At The Local Economy And Credit Culture In The Tarap Valley In Dolpa, Nepal, Alexa Adams
Both A Borrower And A Lender Be: A Look At The Local Economy And Credit Culture In The Tarap Valley In Dolpa, Nepal, Alexa Adams
Independent Study Project (ISP) Collection
Being in such a remote location, the Tarap valley in the Dolpa district of Nepal has only recently experienced the influences of a modern, cash-based economy in full force. Historically, the economy of the Dolpo-pa in Dho Tarap was almost entirely rooted in agriculture, animal husbandry, barter, and exchange. While these themes are still incredibly important foundations of the economic practices and systems in the valley, the introduction of Yartsa gumbu, the highly valuable caterpillar fungus used in Chinese medicine, has transformed the local economy of the region and propelled it into the arms of a consumeristoriented and cash-based economy. …
Crowd Sourced Product Reviews: A Study Of Evaluation Standards Used, Alexander W. Manga
Crowd Sourced Product Reviews: A Study Of Evaluation Standards Used, Alexander W. Manga
Dissertations
People are using online product reviews and evaluations more and more (Chandler et al., 2013). As the usage of online reviews persists and more smart phone applications are created, the demand for online product review continues to increase; yet, there is no indication of the quality of these reviews. In fact, some online reviews have been found to be fraudulent and misleading. Many online product reviews come from Internet-based crowdsource organizations. Few studies have explored evaluation practices among these organizations, and as a result, it is unclear what, if any, evaluation standards are used by crowdsource reviewers, particularly those found …
Customer Satisfaction Index Of Singapore 2015: Full Year Overview, Institute Of Service Excellence, Smu
Customer Satisfaction Index Of Singapore 2015: Full Year Overview, Institute Of Service Excellence, Smu
Research Collection Institute of Service Excellence (2007-2024)
The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. The fourth quarter results mark the end of measurement for CSISG 2015. Singapore’s 2015 national score was computed using the data collected during these four quarters.
Iris: Tapping Wearable Sensing To Capture In-Store Retail Insights On Shoppers, Meera Radhakrishnan, Sharanya Eswaran, Archan Misra, Deepthi Chander, Koustuv Dasgupta
Iris: Tapping Wearable Sensing To Capture In-Store Retail Insights On Shoppers, Meera Radhakrishnan, Sharanya Eswaran, Archan Misra, Deepthi Chander, Koustuv Dasgupta
Research Collection School Of Computing and Information Systems
We investigate the possibility of using a combination of a smartphone and a smartwatch, carried by a shopper, to get insights into the shopper’s behavior inside a retail store. The proposed IRIS framework uses standard locomotive and gestural micro-activities as building blocks to define novel composite features that help classify different facets of a shopper’s interaction/experience with individual items, as well as attributes of the overall shopping episode or the store. Besides defining such novel features, IRIS builds a novel segmentation algorithm, which partitions the duration of an entire shopping episode into atomic item-level interactions, by using a combination of …
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Journalism
This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …
Exploring The Effects Of "What" (Product) And "Where" (Website) Characteristics On Online Shopping Behavior, Girish Mallapragada, Sandeep R. Chandukala, Qing Liu
Exploring The Effects Of "What" (Product) And "Where" (Website) Characteristics On Online Shopping Behavior, Girish Mallapragada, Sandeep R. Chandukala, Qing Liu
Research Collection Lee Kong Chian School Of Business
Understanding factors that influence online shopping and managing consumer relationships is not a trivial task for firms, considering the many pertinent factors that influence behavior, including the product being shopped (i.e., the “what”) and the context of the website itself (i.e., the “where”). This study investigates the impact of these characteristics on an online transaction’s basket value, after incorporating the role of other aspects of the browsing process including page views and visit duration. The authors estimate a multivariate mixed-effects Type II Tobit model with a system of equations to explain variation in shopping basket value, using data involving 773,262 …
Service, Sale And Marketing Of Alcohol For The Tourism, Hospitality And Retail Industries, James Peter Murphy
Service, Sale And Marketing Of Alcohol For The Tourism, Hospitality And Retail Industries, James Peter Murphy
Conference papers
The responsible service, sale and marketing of alcohol for the tourism, hospitality and retail industries is crucial those working in the tourism, hospitality, culinary arts and retail industries including those in supervisory and management positions. This presentation explored a wide range of topics associated with sale and service of alcohol in these inter-related industries. Its aim was to provide attendees with a greater awareness of the effects of alcohol, and of their moral and legal obligations to act responsibly when supplying alcohol beverages or when dealing with alcohol misuse in their respective workplace. This presentation was also created to coincide …
Contagious Effects Of Customer Misbehavior In Access-Based Services, Tobias Schaefers, Kristina Wittkowski, Sabine Benoit, Rosellina Ferraro
Contagious Effects Of Customer Misbehavior In Access-Based Services, Tobias Schaefers, Kristina Wittkowski, Sabine Benoit, Rosellina Ferraro
Research Collection Lee Kong Chian School Of Business
Customer misbehavior in service settings is problematic for two reasons: (1) because of the direct damage it causes and (2) because of additional negative effects that arise from the contagion of such misbehavior. The authors extend existing theory of customer misbehavior by studying its contagious effect. The investigation focuses on access-based services, defined as transactions in which multiple consumers successively gain temporal, short-term access to a good, while legal ownership remains with the service provider (e.g., car sharing and fashion rentals). Due to the nature of these services, they are especially prone to indirect customer misbehavior, which is directed at …
2016 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2016 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 13, 2016.
Getting People To Buy, Always, Singapore Management University
Getting People To Buy, Always, Singapore Management University
Perspectives@SMU
Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands
A Strategic Marketing And Financial Analysis Of Toys R Us, Ethan S. Thomison
A Strategic Marketing And Financial Analysis Of Toys R Us, Ethan S. Thomison
Lewis Honors College Capstone Collection
The following is a strategic marketing and financial analysis concerning the highly dynamic operations of Toys R Us.
Examining The Role Of Price Fairness In Sport Consumer Ticket Purchase Decisions, Stephen L. Shapiro, Brendan Dwyer, Joris Drayer
Examining The Role Of Price Fairness In Sport Consumer Ticket Purchase Decisions, Stephen L. Shapiro, Brendan Dwyer, Joris Drayer
Human Movement Studies & Special Education Faculty Publications
Ticket pricing in professional sports is transitioning from a cost-based to demand-based approach. It has been argued that consumer perceptions of fairness regarding demand-based ticket pricing could influence purchase decisions. Perceptions of unfair pricing practices can lead to dissatisfaction and negatively affect purchase behavior. However, familiarity with demand-based pricing strategies could mitigate perceptions that real-time price fluctuations are unfair to the consumer. Guided by transaction utility theory, the current study examined the relationship between various ticket offers, consumer perceptions of fairness, familiarity, and intentions to purchase professional sports tickets. The findings support previous theory suggesting perceptions of fairness and purchase …
Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry
Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry
Department of Marketing: Faculty Publications
A pattern found in many marketing systems, “male breadwinning,” is contingent upon overlapping and shared ideologies, which influence the economic organization and thus the type and number of relationships in those systems. Implementing a mixed-methods research methodology, this article continues and extends previous work in macromarketing on the interplay of markets, ideology, socio-economic organization, and family. A qualitative study illuminated the main ideologies behind male breadwinning and a model was developed to advance the theoretical analysis of the phenomenon of male breadwinning. An experiment in the form of a vignette study was subsequently designed and administered. The qualitative study and …
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …
The Impact Of Increased Cigarette Prices On Cigarette Consumption, Bohyun Yoo
The Impact Of Increased Cigarette Prices On Cigarette Consumption, Bohyun Yoo
MPA/MPP/MPFM Capstone Projects
The objective of this study examines whether the way to raise cigarette prices drastically and discontinuously is effective in reducing cigarette consumption. We use monthly data for cigarette consumption to measure the price elasticity of cigarettes’ demand and adopt real cigarette prices, real individual income, education level, and unemployment rate as independent variables. We consider how consumers adjust their consumption practices in response to the increased prices. After examining the result of regression, we conclude that cigarette real price has a significant association with the reduction in cigarette consumption. If we divide the last twelve years into periods when prices …
Are You Faux Real? An Examination Of Art Forgery And The Legal Tools Protecting Art Collectors, Leila A. Amineddoleh
Are You Faux Real? An Examination Of Art Forgery And The Legal Tools Protecting Art Collectors, Leila A. Amineddoleh
Cardozo Arts & Entertainment Law Journal
No abstract provided.
Proximity To Children: A Geospatial Approach To Understanding The Relationship Between Fast Food And Schools, Andrew Atwong
Proximity To Children: A Geospatial Approach To Understanding The Relationship Between Fast Food And Schools, Andrew Atwong
CMC Senior Theses
In a time when Americans are waking up to the health consequences of consuming fast food, researchers have discovered that fast food restaurants seem to be located in greater concentrations near primary or secondary schools. While this phenomenon affects the food environments of some children and carries implications as to their short term and long term health (which has also been well researched), this paper focuses primarily on fast food restaurants that are within walking distance of schools. Using Geographic Information Systems (GIS) to integrate geospatial, business, demographic, and food quality data, I use linear regressions to examine whether and …
Transformational Leadership In The World Of Sales, Dalton R. Barnes
Transformational Leadership In The World Of Sales, Dalton R. Barnes
CMC Senior Theses
It takes a very specific type of person to be successful in sales; this makes recruiting and retaining effective employees a difficult task for companies in this field. Because finding and training these people is such a challenging task, it is in the best interest of companies to invest in training and developing their employees to be successful and avoid burning out. Bass and Riggio (2006) would note that in a field with such a high burnout rate, a transformational sales leader is important because they are generally able to build stronger follower loyalty, commitment, and satisfaction than their non-transformational …