Sales and Merchandising Commons^™

Investigation: Many Maryland Pet Stores Found In Violation Of Puppy Mill Disclosure Law, The Humane Society Of The United States

PUPPY MILL INFORMATION

An undercover investigation by The Humane Society of the United States and ReLove Animals, Inc., found most of the pet stores in Maryland that sell puppies are apparently not fully complying with a law designed to provide shoppers with information about the origin of their puppies. In September 2013, investigators visited 12 puppy-selling pet stores in Maryland. Specifically, investigators checked to see if the stores were fulfilling the requirement that they “post conspicuously on each dog's cage” the “state in which the breeder or dealer of the dog is located” and “the United States Department of Agriculture license number of …

Proceed To Checkout? The Impact Of Time In Advanced Ticket Purchase Decisions, Brendan Dwyer, Joris Drayer, Stephen L. Shapiro

Human Movement Studies & Special Education Faculty Publications

When purchasing tickets in advance, sports consumers are often faced with uncertainty. Most notably, in today's real-time environment, it can be challenging for consumers to determine how ticket prices and seat availability will change over time. Guided by the generic advanced-booking decision model, the current study investigated the role of time, ticket source (primary or secondary market), and team identification in advanced ticket purchasing by exploring a consumer's perceptions of ticket availability and finding a lower price. The results suggest the perceived likelihood of ticket availability and finding a lower priced ticket increased as the date of the game drew …

Take It Back: Dynamic Consumer Goals In Retail Customer Service Transactions, Courtney Droms

Scholarship and Professional Work - Business

Product returns and exchanges are an important part of a consumer’s postpurchase decision-making process and have economic and psychological consequences. Based primarily on a participant observation research, a conceptual model is developed that portrays two distinct process paths that occur during return transactions. The analysis incorporates previous research regarding goal-directed behavior and role and script theories in understanding the complexity of a return transaction. Consumers are identified as having both economic and social goals, and the change catalysts promoting shifts in goal focus as well as the interplay between these goals are represented in the model.

0812: Anderson-Newcomb Company And Family Collection, 1884-1980, Marshall University Special Collections

Guides to Manuscript Collections

The Anderson-Newcomb Collection contains material dealing with the company store such as financial reports, meeting logs, and silverware. It also includes material on the Anderson-Newcomb family and history on Huntington like the diary of Margaret Emily Cox Newcomb, William Newcomb's great-grandmother, newspaper articles, and magazines.

To view materials from this collection that are digitized and available online, search the Anderson-Newcomb Company and Family Collection, 1884-1980 here.

Music Industry Market Research - The Effect Of Cover Artwork On The Music Industry, Kendall Cook

Graphic Communication

The creation and use of the Internet has revolutionized the marketing and consumption of music in the late 20th and early 21st centuries. Past and current marketing tactics were researched to see why the music industry has declined in sales in recent years. Cover art has been apart of the traditional marketing of tangible goods such as vinyl records, CDs, cassettes, and other media. It grabs the attention of the consumer and is their first impression of the album. The Internet has utilized cover art, but not in the same manner. It exists but is not widespread. This theory to …