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Full-Text Articles in Sales and Merchandising
An Investigation Of Key Factors Impacting Front-Line Service Providers' Efforts To Deliver A Quality Customer Experience, Donna Wells
Professional Projects
The relevance of competitive differentiation for any business that strives to achieve success is undeniable. An awareness of how to best satisfy the customer is instrumental in helping a company to distinguish itself from the competition. Service firms in particular realize that the customer’s perception of service quality can prove to be a valuable asset in the quest for customer satisfaction and retention. In the customer’s eyes, evaluation of the service experience as satisfying or less than satisfying is largely dependent upon the treatment extended by frontline employees during the face-to-face service encounter. The aim of this qualitative study was …
A Need For A Sales Course In Academia, Kevin H. Scholz
A Need For A Sales Course In Academia, Kevin H. Scholz
Professional Projects
Nearly 50% of all college graduates entering the workforce, after earning a business related degree, find themselves initially in a sales role. With only 4.8% of colleges and universities offering a sales course, are the vast majority of recent graduates entering the workforce prepared for a sales role? This exploratory study seeks the feedback of hiring managers in the field to bring awareness to faculty members involved with course selection and academic curriculum design for the purpose of encouraging colleges and universities to consider a sales course. The study provides learning objectives and competencies for a sales course based on …
The Just Price, James F. Quirk
The Just Price, James F. Quirk
Bachelors’ Theses
In a hearing before the Industrial Commission the president of the American Sugar Refining Company answered his inquisitors in this notable manner: "I think it is fair to get out of the consumer all you can, consistent with the business proposition." Now whether this gentleman felt that he was here laying down a canon of injustice or no, it is not our purpose at this place to discuss. But there is one thing concerning which he does not leave us in any doubt; we know how he fixes his prices-- get as much as you can. It shall be the …
Advertising - A Necessity Of All Sales, Viola Lois Risch
Advertising - A Necessity Of All Sales, Viola Lois Risch
Bachelors’ Theses
The rapid progress in advertising during the last century has caused many people to accuse this brand of marketing of being new and experimental, and to overlook the part it played in the earlier growth of business. Advertising and the selling of goods have been associated with one another for more than two centuries. With the advent of machinery and the improvement of labor conditions the sudden and voluminous increase in production required a corresponding increase in markets, and so the selling problem--the problem of getting rid of the manufactured goods arose.
Bond Valuation, Millard Wessel
Bond Valuation, Millard Wessel
Bachelors’ Theses
In the investment field today, the thing most strikingly noticeable is the lack of knowledge of the principles back of investment. This is brought out more clearly day by day as the number of business failures multiply. The purpose of this paper is to show to the investor the methods used and advocated by expert financiers and accountants on the general sμbject of bond valuation. The subject of bond valuation includes: A. The Problem of Amortization. B. Calculation of the Purchase Price of a Bond. C. Determination of the Investment Rate. D. The Treatment of Bonds Redeemable in Installments.
The Personal Element In Salesmanship, Walter Berghammer
The Personal Element In Salesmanship, Walter Berghammer
Bachelors’ Theses
No abstract provided.