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Full-Text Articles in Sales and Merchandising

View, 1984-1985, Office Of Communications & Marketing, Morehead State University. Jan 1984

View, 1984-1985, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

1984-1985 View magazine of Morehead State University.


Msu Update, 1984, Office Of Communications & Marketing, Morehead State University. Jan 1984

Msu Update, 1984, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 1984.


Msu Update, 1983, Office Of Communications & Marketing, Morehead State University. Jan 1983

Msu Update, 1983, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 1983.


View, 1983-1984, Office Of Communications & Marketing, Morehead State University. Jan 1983

View, 1983-1984, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

1983-1984 View magazine of Morehead State University.


Energy-Efficient Clothing, Interior Architecture And Furnishing Designs: Consumer Attitudes, Acceptability Levels And Preferences, Barbara Parks Aug 1982

Energy-Efficient Clothing, Interior Architecture And Furnishing Designs: Consumer Attitudes, Acceptability Levels And Preferences, Barbara Parks

Home Economics and Family Living Theses

Energy-efficient designs in clothing, interior architecture and furnishings were evaluated (a) to assess consumers’ attitudes toward the designs, (b) to compare acceptability levels of participants who were knowledgeable in the home energy field with those who were less knowledgeable and (c) to determine if consumers had a preference for using housing, clothing or furnishings in meeting their thermal comfort needs. Four designs generated by the University of Tennessee-Energy Design competition were evaluated: a leisure outfit, a lounging dress, a water-storage collector (room divider and coffee tables) and a solar waterbed. Rogers and Shoemaker’s perceived attributes of innovations model (relative advantage, …


Msu Update, 1982, Office Of Communications & Marketing, Morehead State University. Jan 1982

Msu Update, 1982, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 1982.


View, 1982-1983, Office Of Communications & Marketing, Morehead State University. Jan 1982

View, 1982-1983, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

1982-1983 View magazine of Morehead State University.


View, 1981-1982, Office Of Communications & Marketing, Morehead State University. Jan 1981

View, 1981-1982, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

1981-1982 View magazine of Morehead State University.


Msu Update, 1981, Office Of Communications & Marketing, Morehead State University. Jan 1981

Msu Update, 1981, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 1981.


Msu Update, 1980, Office Of Communications & Marketing, Morehead State University. Jan 1980

Msu Update, 1980, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 1980.


This Is Morehead State University, 1980-1981, Office Of Communications & Marketing, Morehead State University. Jan 1980

This Is Morehead State University, 1980-1981, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

1980-1981 issue of This is Morehead State University magazine.


Msu Update, 1979, Office Of Communications & Marketing, Morehead State University. Jan 1979

Msu Update, 1979, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 1979.


This Is Morehead State University, 1979-1980, Office Of Communications & Marketing, Morehead State University. Jan 1979

This Is Morehead State University, 1979-1980, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

1979-1980 issue of This is Morehead State University magazine.


Msu Update, 1978, Office Of Communications & Marketing, Morehead State University. Jan 1978

Msu Update, 1978, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 1978.


This Is Morehead State University, 1978-1979, Office Of Communications & Marketing, Morehead State University. Jan 1978

This Is Morehead State University, 1978-1979, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

1978-1978 issue of This is Morehead State University magazine.


This Is Morehead State University, 1978, Office Of Communications & Marketing, Morehead State University. Jan 1978

This Is Morehead State University, 1978, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

1978 issue of This is Morehead State University magazine.


This Is Morehead State University, 1977, Office Of Communications & Marketing, Morehead State University. Jan 1977

This Is Morehead State University, 1977, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

1977 issue of This is Morehead State University magazine.


This Is Morehead State University, 1976-1977, Office Of Communications & Marketing, Morehead State University. Jan 1976

This Is Morehead State University, 1976-1977, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

1976-1977 issue of This is Morehead State University magazine.


Msu Update, 1975, Office Of Communications & Marketing, Morehead State University. Jan 1975

Msu Update, 1975, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 1975.


Msu Update, 1971, Office Of Communications & Marketing, Morehead State University. Jan 1971

Msu Update, 1971, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 1971.


Shall I Fill 'Er Up, Sir?: A Study Of The Retail Gasoline Service Station Operator And Methods Of Increasing His Profits, Linford Loesch May 1952

Shall I Fill 'Er Up, Sir?: A Study Of The Retail Gasoline Service Station Operator And Methods Of Increasing His Profits, Linford Loesch

Business and Economics Honors Papers

This 33 page thesis examines a proposal to increase sales at a gasoline service station.


The National Retail Credit Association: An Experiment In Cooperation For Retail Credit Control, Barbara Tharpe May 1946

The National Retail Credit Association: An Experiment In Cooperation For Retail Credit Control, Barbara Tharpe

Honors Theses

With the use of consumer credit becoming more and more widespread, there has been a growing feeling that its use should be controlled. This is an examination of the fundamental developments in the history of the National Retail Credit Association, the leading association of retail credit men, giving special consideration to the idea of credit control. The credit abuses before any form of cooperation or control evolved are presented in the first chapter. Then, the part that the NRCA played in bringing about the cooperation of retail credit men is treated . The NRCA was the first to suggest voluntary …


History Of The National Retail Credit Association, Elizabeth Redford May 1941

History Of The National Retail Credit Association, Elizabeth Redford

Honors Theses

With the ever increasing use of credit in our present day economy, it is only fitting that our attention be directed to an organization which, although established less than thirty years ago, has come to be one of the most important institutions in our modern credit economy. This institution is the National Retail Credit Association which was established for the expressed purpose of bettering credit conditions in the field of retall trade. As far as we are able to determine, no complete history of this organization has been published, and it is for this reason that I have endeavored in …