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Articles 271 - 300 of 383
Full-Text Articles in Sales and Merchandising
2011 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2011 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 12, 2011.
Hsus Investigates: New York Puppy Stores, The Humane Society Of The United States
Hsus Investigates: New York Puppy Stores, The Humane Society Of The United States
PUPPY MILL INFORMATION
In response to concerns about the sources of puppies in New York pet stores, The HSUS’s Investigations unit conducted a hidden-camera investigation of 11 New York pet stores, visited many of their puppy suppliers, and studied interstate puppy shipping documents for more than 100 New York pet stores in all. Our investigation concluded that, regardless of what pet stores’ sales staff tell shoppers about their puppy sources, all of the stores investigated were buying from inhumane mass-breeding facilities known as puppy mills -- including some of the worst known puppy mills in Missouri and other top puppy mill states.
Mobile Application Adoption By Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
Mobile Application Adoption By Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
WCBT Faculty Publications
The use of mobile applications, defined as small programs that run on a mobile device and perform tasks ranging from banking to gaming and web browsing, is exploding. Within the past two years, the industry has grown from essentially nothing to a $2 billion marketplace, but adoption rates are still on the rise. Using network theory, this study examines how the adoption of mobile apps among young consumers is influenced by others in their social network. The results suggest that the likelihood of adoption and usage of mobile apps increases with their use by the consumer's strongest relationship partner. In …
A Theory Of Mental Credit, Jason Soll
A Theory Of Mental Credit, Jason Soll
CMC Senior Theses
Many philosophical subjects attempt to analyze the basis of human welfare. Theories of desert, distribution of property, and happiness tend to dominate philosophical discourse. Mental credit, which is the mental acquisition of credit for one’s accomplishments and the satisfaction one derives from this credit, is absent from this discourse despite its underlying role in the way people think about their lives. Mental credit is an eternal cognitive good that deserves thoughtful attention and pious decisions for implementation. The following theory of mental credit seeks to serve as a unifying theory for the mental calculations that guide life’s most imperative decisions, …
Customer Satisfaction, Loyalty And Repurchase: Some Evidence From Apparel Consumers, Tamilla Curtis, Russell Abratt, Paul Dion, Dawna L. Rhoades
Customer Satisfaction, Loyalty And Repurchase: Some Evidence From Apparel Consumers, Tamilla Curtis, Russell Abratt, Paul Dion, Dawna L. Rhoades
Management, Marketing and Operations - Daytona Beach
While customer satisfaction, loyalty and repurchase intent are some of the most researched areas in marketing and consumer behavior, there is little certainty on the direction and strength of these relationships. After completing a literature review, this study develops a model of loyalty dimensions, satisfaction and repurchase intent. A sample of 499 respondents who had purchased jeans was interviewed in the Southeastern United States. Results were analyzed using Structural Equation Modeling. The results of nine hypothesized relationships are discussed. A significant positive relationship exists between commitment and repurchase/repurchase intent. Some surprising findings also emerged as the model was modified. It …
2010 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2010 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held on August 18, 2010.
Customer Satisfaction Index Of Singapore 2010: Q1 Results, Institute Of Service Excellence, Smu
Customer Satisfaction Index Of Singapore 2010: Q1 Results, Institute Of Service Excellence, Smu
Research Collection Institute of Service Excellence (2007-2024)
Transiting to a quarterly release, the Customer Satisfaction Index of Singapore (CSISG) has completed its first round of measurement for the Retail and Info-Communications sectors. Annually, CSISG currently measures 8 key economic sectors of Singapore with company, sub-sector, and sector results of two economic sectors released each quarter. The national score for 2010 will be updated in January 2011. CSISG company scores are generated based on face-to-face interviews with companies’ customers after the consumption of their products and services. Company scores in a sub-sector are then aggregated up in proportion to their revenue contributions to derive each sub-sector score. Similarly, …
2010 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2010 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 6, 2010.
Customer Satisfaction Index Of Singapore: Executive Summary 2009, Institute Of Service Excellence, Smu
Customer Satisfaction Index Of Singapore: Executive Summary 2009, Institute Of Service Excellence, Smu
Research Collection Institute of Service Excellence (2007-2024)
Since 2007, customer satisfaction from the consumption of products and services in 8 key economic sectors of Singapore were measured and scores released annually through the Customer Satisfaction Index of Singapore (CSISG). Currently the CSISG is undergoing a transition from an annual to quarterly release of results. CSISG results of 6 economic sectors were released in October 2009. The release of results for the 2 remaining sectors: Healthcare, and Finance & Insurance, and an update to the national score concludes the measurement for 2009. Starting from 2010, CSISG company, subsector, and sector scores will be updated quarterly, on a rolling …
Social Media Perceptions And Usage By Generation Y And Relevant Marketing Implications, Irene J. Dickey, William F. Lewis
Social Media Perceptions And Usage By Generation Y And Relevant Marketing Implications, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications
One of the most common ways in which Internet users connect and network with each other is through "social media." Social media is the content that is provided and maintained by the user on a website. It is clear that social media such as Facebook and LinkedIn are becoming increasingly pervasive in the lives of students, professionals and consumers. A literature review, as well as the results from our survey, reveals that not only have social networks evolved rapidly during the last few years, but so too have consumers’ behaviors. Subsequently, marketing strategies and tactics, and the potential for practitioners …
The Evolution (Revolution) Of Social Media And Social Networking As A Necessary Topic In The Marketing Curriculum: A Case For Integrating Social Media Into Marketing Classes, Irene J. Dickey, William F. Lewis
The Evolution (Revolution) Of Social Media And Social Networking As A Necessary Topic In The Marketing Curriculum: A Case For Integrating Social Media Into Marketing Classes, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications
This research first examines social media and social networks as a social phenomenon and its influence on marketing practice. Survey data and an extensive literature review reveal that not only have social networks evolved rapidly during the last few years, but so have social media, consumer behaviors, and subsequently, social media marketing tactics, which are increasingly being integrated into marketing programs. The authors explore the question of whether more time should be devoted to these topics and whether they should be incorporated into the marketing curriculum. This research provides important information, insights and recommendations for incorporating the topic of social …
Simpler Packaging, Tomiko Oden
Simpler Packaging, Tomiko Oden
Graphic Communication
This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.
2009 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2009 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held on August 12, 2009.
Exploring The Impact Of Economic Downturn And Method To Increase Hotel Sales Department Revenues, Amy Forss
Exploring The Impact Of Economic Downturn And Method To Increase Hotel Sales Department Revenues, Amy Forss
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this paper is to evaluate how hotel sales are affected by the weak economy and determine a business plan for hotel sales departments to survive through the current economic downturn. The goal is to suggest ways that the sales department can increase revenues and survive through the downturn to come out ahead of the competition. Suggestions will be provided to, in particular, the sales departments of hotels to continue to increase revenues despite travel being down in the United States and internationally. In doing so, it will be important to discuss how down economies have an impact …
Salespeople's Renqing Orientation, Self-Esteem, And Selling Behaviors: An Empirical Study In Taiwan, Ming-Hong Tsai, Shu-Cheng Steve Chi, Hsia-Hua Hu
Salespeople's Renqing Orientation, Self-Esteem, And Selling Behaviors: An Empirical Study In Taiwan, Ming-Hong Tsai, Shu-Cheng Steve Chi, Hsia-Hua Hu
Research Collection School of Social Sciences
The purpose of this study was to investigate how salespeople's renqing orientation and self-esteem jointly affect their selling behavior. Data were obtained from a survey of salespeople from 17 pharmaceutical and consumer-goods companies in Taiwan (n = 216).Salespeople's renqing orientation (i.e., their propensity to adhere to the accepted norm of reciprocity) compensates the negative effect of self-esteem on their selling behaviors, such as adaptive selling and hard work. Our study results underscore the critical role of the character trait of renqing orientation in a culture emphasizing a norm of reciprocity. Therefore, it would be useful to consider a strategy of …
Customer Satisfaction Index Of Singapore: Executive Summary 2008, Institute Of Service Excellence, Smu
Customer Satisfaction Index Of Singapore: Executive Summary 2008, Institute Of Service Excellence, Smu
Research Collection Institute of Service Excellence (2007-2024)
The Institute of Service Excellence at Singapore Management University (ISES) was appointed by the Singapore Workforce Development Agency (WDA) to implement and maintain an annual benchmark for the services sectors in Singapore. The Customer Satisfaction Index of Singapore (CSISG) was first launched in April 2008 based on data collected from a nationwide survey conducted in 2007. In this second year, the results of CSISG 2008 were derived from the survey data gathered between November 2008 and January 2009.
2009 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2009 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 7, 2009.
Consumer Generated Media: Evolving Marketing Opportunity For Consumer Engagement, Irene J. Dickey, William F. Lewis
Consumer Generated Media: Evolving Marketing Opportunity For Consumer Engagement, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications
This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media, and the evolving and broad consumer behaviors associated with it. CGM websites have evolved rapidly during the last few years, but so have consumer behaviors and subsequently marketing tactics and future potential opportunities. Marketers should be aware of the characteristics of this type of website and understand how they are being used by consumers and other practitioners. CGM sites are primarily used by consumers to connect with others for many reasons. This connectivity, also called engagement, appears to be an opportunity for marketers to connect with …
High-Versus Low-Context National Cultures: Preferences For Type Of Retailer And For Human Interaction, Gregory E. Osland, Bela Florenthal
High-Versus Low-Context National Cultures: Preferences For Type Of Retailer And For Human Interaction, Gregory E. Osland, Bela Florenthal
Scholarship and Professional Work - Business
A purpose of this research is to investigate differences between low-and high-context national cultures in retail settings. In particular, we examined cultural differences in preference for human interaction while shopping, "emotional warmth" characteristics, perception of quality service, and retail channel preferences. As businesses more frequently employ multi-channel strategies in global settings, this topic of national culture gains importance and can shed light on key factors that shape consumers' retail preferences. Our findings indicate that national cultures differ in terms of retail channel preferences, preference for human interaction, and relationships between the two. Managerial implications and future research are addressed, as …
Sorghum & Pearl Millet In Zambia: Production Guide, [2006], Kimberley Christiansen
Sorghum & Pearl Millet In Zambia: Production Guide, [2006], Kimberley Christiansen
INTSORMIL Scientific Publications
U.S. government publication about sorghum and pearl millet production and sales in Zambia.
The Logic Of Movement: Consumption Logistics On The Las Vegas Strip, Robert Dean
The Logic Of Movement: Consumption Logistics On The Las Vegas Strip, Robert Dean
UNLV Theses, Dissertations, Professional Papers, and Capstones
The omnipresence of consumption in advanced societies is indisputable; spaces designed to facilitate consumption (or means of consumption) are one aspect of that presence. On the surface, these spaces appear to be quite harmless dreamworlds full of possibilities, but at another level they are highly instrumental, composed of various mechanisms that work to sell commodities through the manipulation of consumer behavior. I argue that consumption spaces express a logic of movement, and a consumption logistics, that is based on the commodity form and relatable to warfare that works to domesticate consumers into the commodity system. I engage in an exploratory …
Customer Satisfaction Index Of Singapore: Executive Summary 2007, Institute Of Service Excellence, Smu
Customer Satisfaction Index Of Singapore: Executive Summary 2007, Institute Of Service Excellence, Smu
Research Collection Institute of Service Excellence (2007-2024)
The Institute of Service Excellence at Singapore Management University was appointed by the Workforce Development Agency (WDA) to implement and maintain an annual benchmark for service related industries in Singapore. The 2007 Customer Satisfaction Index of Singapore (CSISG 2007) is based on data from a nationwide survey conducted between May 1 and July 23 2007. This survey was designed by the National Quality Research Center (NQRC) at the University of Michigan and modeled after the American Customer Satisfaction Index (ACSI).
Msu Update, 2008, Office Of Communications & Marketing, Morehead State University.
Msu Update, 2008, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
MSU Update Newsletters for 2008.
2008 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2008 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held in January of 2008.
Petland Investigation Report, The Humane Society Of The United States
Petland Investigation Report, The Humane Society Of The United States
PUPPY MILL INFORMATION
America's largest chain of puppy-selling pet stores, Petland Inc., is also the nation's largest retail supporter of puppy mills. There are more than 200 Petland stores worldwide, with about 140 in the U.S. Collectively, these stores sell tens of thousands of puppies each year. On November 20, 2008 The Humane Society of the United States (The HSUS) revealed the results of a shocking eight-month investigation of Petland stores. The investigation reveals that Petland stores across the country have marketed puppy-mill puppies to unsuspecting consumers.
How Does Advertising Articulate The Tropes Of The Posthuman That Exist In Contemporary Culture?, Norah Campbell
How Does Advertising Articulate The Tropes Of The Posthuman That Exist In Contemporary Culture?, Norah Campbell
Doctoral
The posthuman is a concept that has accrued much currency in disciplines as diverse as legal theory, artificial life science and philosophy. This thesis explores the meaning of the concept by initially examining what it means to be human, finding that art and science have so far failed to provide a long-lasting definition of humanness. Instead of a temporal “coming-after” stage of humanity, posthumanism might be more usefully seen as a concept that draws attention to the cracks that have always existed in the apparently water-tight description of the human- how the “human” has changed radically and continues to change …
2007 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2007 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held in August of 2007.
The Perceived Effects Of Increased Fuel Prices, Sean O'Roark
The Perceived Effects Of Increased Fuel Prices, Sean O'Roark
Undergraduate Theses and Capstone Projects
This project, “Perceptions About the Causes and Effects of Increasing Fuel Prices,” seeks to understand the attitudes of major newspaper editorials concerning the increase of fuel prices. A content analysis of various newspaper editorials from the New York Times, Washington Times, Wall Street Journal, and the Washington Post was conducted to gain an understanding of the attitudes and predictions these writers put forth concerning the increase in the price of fuel. Some of the areas this study focused on included what the writer’s attitude was, what were the attributions of and consequences of increased prices, and what was the main …
Msu Update, 2007, Office Of Communications & Marketing, Morehead State University.
Msu Update, 2007, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
MSU Update Newsletters for 2007.
Consumer-Generated Media (Cgm): An Exploratory Study Of Various Forms, Value To Consumers, And Marketing Practitioners, And Global Implications, Irene J. Dickey, William F. Lewis
Consumer-Generated Media (Cgm): An Exploratory Study Of Various Forms, Value To Consumers, And Marketing Practitioners, And Global Implications, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications
This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media. The Internet is clearly dynamic in nature, and CGM will be of interest to marketers as e-commerce races ahead. The basis for the growth and the importance of such sites will be explored to improve our understanding of their development and use by marketers. Our research will consider the domestic and global behaviors, and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to …