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Customer Satisfaction Index Of Singapore 2014: Full Year Overview, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence (2007-2024)

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. The fourth quarter results mark the end of measurement for CSISG 2014. Singapore’s 2014 national score is computed using the data collected during these four quarters.

2015 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Spring convocation program held on January 7, 2015.

International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. Mcfarlin

Management and Marketing Faculty Publications

As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce.

Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management:

• Understanding the broad context of international business, including the critical trends impacting …

Does Service Employees' Appearance Affect The Healthiness Of Food Choice?, Tabea: Benoit Huneke, Sabine Benoit, Anders Gustafsson

Research Collection Lee Kong Chian School Of Business

Derived from previous research on social influence on food consumption and social comparison theory, this article examines the effect of service employees’ appearance on consumers’ food choice using an experimental study, involving a video manipulation and eye-tracking technique. The video shows a menu being proffered by a waitress whose degree of apparent healthiness varies (healthy, overweight, unhealthy lifestyle). The menu contains both healthy and unhealthy meal alternatives. The analysis of participants’ eye movements demonstrated that exposure to the overweight employee did not stimulate greater (i.e., earlier or longer) attention to unhealthy meal alternatives, whereas exposure to the employee who displayed …

Acknowledgements/Image Credits, Molly Lynde-Recchia

Transference

No abstract provided.

He Creators A Look At The Changing Work Of Potters And The Future Of Their Craft In Thimi, Nepal, Natalie Silver

Independent Study Project (ISP) Collection

The Newari sur-name Prajapati has been associated with those who are of the potter caste in the Kathmandu valley. In the past 30 years ceramics in the historic pottery town of Thimi has changed drastically from being an essential and necessary craft and the only occupation for Prajapatis, to a struggling population of visually aging potters. This paper examines the workshop Everest Pottery in Thimi nepal as a case study for the state of ceramics in Thimi today. The author traces the origins of the workshop's founder Shiva Prajapati and examines the shift that Shiva made from traditional Newari pottery …

Investing In “Sin” Companies, Singapore Management University

Perspectives@SMU

Investors will overlook social norms on "sin" companies when financial incentives are substantial

2014 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Fall convocation program held on August 13, 2014.

The Customer Insight Journey Of Amazing Grace, Pradeep Pant

Asian Management Insights

How do you put consumercentric marketing into action? Make it personal!

Customer Satisfaction Index Of Singapore 2013: Full Year Overview, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence (2007-2024)

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. Customer responses are derived from Singapore’s resident population and visiting tourists, primarily through face-to-face surveys. This study serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. The fourth quarter results mark the end of measurement for CSISG 2013. Singapore’s 2013 national score is computed using the data collected during these four quarters.

2014 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Spring convocation program held on January 8, 2014.

The Influence Of Social Identity On Rural Consumers’ Intent To Shop Locally, Rachel A. Addis, Marko Grunhagen

New England Journal of Entrepreneurship

Rural consumers’ in- and out-shopping intention has been a research topic for many years. This study investigates the relationship between social identity and rural consumers’ intent to shop within their local community, along with a number of moderating demographic variables. Using a sample of respondents from the Midwest, this study found a significant and positive relationship between rural consumers who socially identify with people in their local community and their intent to inshop. The influence of several demographic moderators is also explored, and implications for practice and future re-search are discussed.

Status Of And Future Recommendations For Country-Of-Origin Research, Katie Post

Honors Projects

This research investigates whether country-of-origin (COO) cues have an effect on consumer purchase intentions, based on a review of prior literature published in the EBSCO and Summon databases. The findings of these articles show that COO cues do not, on their own, have an effect on consumer purchase intentions; but do have some effect on consumer attitudes/feelings toward the product. Future research has much to offer in terms of identifying whether COO cues have an effect on consumers’ purchase intentions for specific products, or specific types of products.

An Integrated Marketing Communications Plan For The Great American Comedy Festival, Johnny Carson Theatre, Norfolk, Nebraska, Adnormal Strategies, Emily Schaefer, Tony Nelson, Dominique Brown, Kary Benson, Mickey Mcconkey, Katheryn Schuller, Amanda Gammel, Max Wesely

College of Journalism and Mass Communications: Student Advertising Projects

EXECUTIVE SUMMARY Client: The Great American Comedy Festival

Campaign Purpose: In the summer of 2014, members of the Great American Comedy Festival approached our team of 8 advertising and public relation students with a specific task. The proposed task was to help increase attendance as well as raise awareness for future Great American Comedy Festivals. Our team’s mission is to present innovative ideas that will help our client generate an increase in attendance and to also provide them with beneficial tactics for future festivals.

Research: For our campaign, we accumulated various data through both secondary and primary research. Our secondary …

Why The Madness On Black Friday?, Donelson R. Forsyth

Jepson School of Leadership Studies articles, book chapters and other publications

Black Friday's climb from marketing ploy to popular craze resists easy explanation. A day of sleeping late, leftover turkey and trimmings and football seems to easily outgun one spent battling strangers to save a few bucks on this year's cool new toy or gizmo, but last year nearly a quarter of a billion Americans chose the check-out line and not the couch. Why?

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992) has …

An Investigation Of Key Factors Impacting Front-Line Service Providers' Efforts To Deliver A Quality Customer Experience, Donna Wells

Professional Projects

The relevance of competitive differentiation for any business that strives to achieve success is undeniable. An awareness of how to best satisfy the customer is instrumental in helping a company to distinguish itself from the competition. Service firms in particular realize that the customer’s perception of service quality can prove to be a valuable asset in the quest for customer satisfaction and retention. In the customer’s eyes, evaluation of the service experience as satisfying or less than satisfying is largely dependent upon the treatment extended by frontline employees during the face-to-face service encounter. The aim of this qualitative study was …

A Need For A Sales Course In Academia, Kevin H. Scholz

Professional Projects

Nearly 50% of all college graduates entering the workforce, after earning a business related degree, find themselves initially in a sales role. With only 4.8% of colleges and universities offering a sales course, are the vast majority of recent graduates entering the workforce prepared for a sales role? This exploratory study seeks the feedback of hiring managers in the field to bring awareness to faculty members involved with course selection and academic curriculum design for the purpose of encouraging colleges and universities to consider a sales course. The study provides learning objectives and competencies for a sales course based on …

Customer Satisfaction Index Of Singapore 2013: Q2 Results, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence (2007-2024)

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. This is the CSISG’s seventh year of measurement.

2013 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Fall convocation program held on August 14, 2017.

Customer Satisfaction Index Of Singapore 2013: Q1 Results, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence (2007-2024)

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. This set of Q1 results begins the CSISG’s seventh year of measurement.

Principles And Practices Of Bar And Beverage Management, James Peter Murphy

Books/Book Chapters

Principles and Practices of Bar and Beverage Management is a comprehensive text and resource book designed to explain the latest developments and new complexities of managing modern bars - be they stand alone or part of larger institutions such as hotels and resorts.

Consumer expectations have changed, and a bar today must deliver an integrated social experience in a safe modern environment, which also offers the latest products and services in a professional and engaging fashion. Against a background of increasing competition and an increasingly sophisticated customer base, this text has been designed to support the bar and beverage skills …

Food From Foreigners: Examining Expatriate Entrepreneurship In The Food Sector Of Nepal, Melanie R. Couchman

Independent Study Project (ISP) Collection

Recognizing the large impact that entrepreneurship can have on the development of a country, this research attempts to study the process foreigners face in starting up a business, the motives for entering the Nepalese market place, and ultimately how these foreign business owners are finding success in Nepal. Focusing primarily on the food sector, this research hopes to answer the question of whether foreign entrepreneurs can successfully integrate into the Nepalese market, how foreign business might differ from native business, and how foreign presence is affecting Nepal’s development. This study takes place in Kathmandu, Pokhara, and Patan, and will use …

The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin

Masters Theses

This paper investigates how the brand Apple markets their product so that consumers feel obligated to buy their product. By looking at five main categories of brand loyalty, environmentally friendly practices, being up-to-date with technology, pricing with value and customer service, this paper will rhetorically analyze how successful of a job it does. To get an inside look at what the public thought on the the way that Apple fulfilled their altercasting this paper analyzed what people said about Apple verses competing technology brands. By drawing overall conclusions, recording trends and making observations about the way that people had been …

Customer Satisfaction Index Of Singapore 2012: Full Year Overview, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence (2007-2024)

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, subsector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. Singapore’s performance in the CSISG relative to a select group of countries that deploy the same or similar methodologies, are shown in Figure A for reference.

This results overview concludes the scores of CSISG 2012 that comprises nine services sectors.

2013 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Spring convocation program held on January 9, 2013.

Fact Sheet On Puppy Mills And Flea Markets, The Humane Society Of The United States

PUPPY MILL REPORTS

Flea Markets are meccas for problematic puppy sellers. Since the USDA is now regulating commercial breeders who sell puppies sight-unseen over the Internet, flea markets are one of the last unregulated marketplaces for questionable puppy sellers, many of them unlicensed and uninspected. As a result, there has been an increase in the number of operators selling puppies at flea markets across the country—likely in an effort to escape government regulation.

Puppy Mill Brokers, The Humane Society Of The United States

PUPPY MILL REPORTS

A puppy mill “broker” is a pet dealer engaged in the business of re-selling puppies who were bred elsewhere. Unlike retail pet stores, brokers are middleman dealers who obtain puppies from breeders and puppy mills, and then transport and resell them. Brokers typically sell puppies to pet stores, but sometimes to research facilities, often travelling great distances to do so. In some cases the term is also used loosely to describe people who re-sell litters directly to the public that they themselves did not produce, for example, by posing at the original breeder and selling them through websites or classified …

Investigation: Many Maryland Pet Stores Found In Violation Of Puppy Mill Disclosure Law, The Humane Society Of The United States

PUPPY MILL INFORMATION

An undercover investigation by The Humane Society of the United States and ReLove Animals, Inc., found most of the pet stores in Maryland that sell puppies are apparently not fully complying with a law designed to provide shoppers with information about the origin of their puppies. In September 2013, investigators visited 12 puppy-selling pet stores in Maryland. Specifically, investigators checked to see if the stores were fulfilling the requirement that they “post conspicuously on each dog's cage” the “state in which the breeder or dealer of the dog is located” and “the United States Department of Agriculture license number of …

Behavior Based Sales: A Study Of Behavioral Techniques For Sales Performance Improvement, Peder Henrik Seglund

Dissertations

The purpose of the present study was to evaluate the impact of a behavior-based sales training package on sales performance for the sales divisions of two different organizations located in separate cities in the Midwestern United States. The independent variable was a package that included: behavior-based sales training; feedback; and reinforcement. The primary dependent variable was sales performance results, which is a measure of the participants’ closing percentage. Secondary dependent variables included income, participant attendance at sales meetings, participant satisfaction, and changes in knowledge (at site 2 only).

The intervention package was implemented at each site over a course of …