Sales and Merchandising Commons^™

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992) has …

Effects Of Website Environmental Cues On Consumers’ Response And Outcome Behaviors, Eunju Yoon

College of Education and Human Sciences: Dissertations, Theses, and Student Research

Mehrabian and Russell (1974) developed the Stimulus-Organism-Response (S-O-R) model in environmental psychology. This model is used to examine the effects of physical stimuli on human emotions and response behaviors. The development of the Internet and electronic commerce has spurred interest in online shopping research. The S-O-R model has been applied widely to examine consumers’ emotions and responses towards online website stimuli (Eroglu, Machleit, & Davis, 2001; Eroglu, Machleit, and Davis, 2003; Menon & Kahn, 2002; Richard, 2005).

The main objective of this study was to examine the effects of website environmental cues on the consumer’s affective (i.e., hedonic attitude) and …

F.A.C.E.S. (Faculty Academic Community Education Showcase): Professional Growth Experiences In A Career University, Paul J. Colbert, Ph.D.

MBA Faculty Conference Papers & Journal Articles

Institutes of higher education exist for the purpose of developing, fostering, nurturing, and stimulating the intellectual growth and development of students. The core values of a college education provide students conceptual and practical educational opportunities that focus on improving their skills and knowledge. These skills and knowledge translate into purposeful, real-life learning experiences. However, in the academic community, learning is not restricted to students. Faculty, too, must be supported and provided opportunities for personal and professional growth and development. Although professional development is not a novel concept in the education profession, schools often take up the gauntlet, but fall short …

Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert

MBA Faculty Conference Papers & Journal Articles

Culture is integral to the learning process. It is the organization and way of life within the community of students and teachers and directs the way they communicate, interact, and approach teaching and learning. Although founded in particular values and principles, the academy, like most organizations, is impacted day-to-day by its culture. Yet, the traditional higher education institution has not been designed to operate within a racially or ethnically diverse student population. The social, political, economic, and cultural forces that support the institution influence the teaching and learning environments. To better address cultural diversity in the classroom, faculty must first …

Interactive Print - The Application Of Synergy To Restore And Enhance The Value Of Print, Amy Mcgiven, Jeanne Ngo

Graphic Communication

With the emergence and increasing role of technology in today’s society, many questions are raised about what is the future of print. This study set out to research the term “interactive print,” which, for the purposes of this study, includes Personalized Uniform Resource Locator (PURL), GossRSVP, Radio Frequency Identification (RFID), and other sources of technology that refer an end consumer to online sources via print.

This report was written in order to research the current trends and knowledge in the industry as it relates to interactive print technologies, as well as to foresee the role of interactive print in the …

Privacy Concern And Online Personalization: The Moderating Effects Of Information Control And Compensation, David G. Taylor, Donna F. Davis, Ravi Jillapalli

WCBT Faculty Publications

Firms have at their disposal an increasing amount of personal information about consumers gathered through various means. Studies find that personalizing online interactions improves customer relationships and increases desirable behaviors, such as positive word-of-mouth and increased purchase intent. However, other research suggests that the use of personal information stimulates privacy concern, which has a negative effect on behavior. This study examines potential moderators of the negative effects of privacy concern on behavioral intentions in the context of personalized online interactions. Results show that increasing perceived information control reduces the negative effect of privacy concern on behavioral intentions. In contrast, the …

A Trust-Based Consumer Decision-Making Model In Electronic Commerce: The Role Of Trust, Perceived Risk, And Their Antecedents, Dan J. Kim, Donald L. Ferrin, H. Raghav Rao

Research Collection Lee Kong Chian School Of Business

Are trust and risk important in consumers' electronic commerce purchasing decisions? What are the antecedents of trust and risk in this context? How do trust and risk affect an Internet consumer's purchasing decision? To answer these questions, we i) develop a theoretical framework describing the trust-based decision-making process a consumer uses when making a purchase from a given site, ii) test the proposed model using a Structural Equation Modeling technique on Internet consumer purchasing behavior data collected via a Web survey, and iii) consider the implications of the model. The results of the study show that Internet consumers' trust and …

How Does Advertising Articulate The Tropes Of The Posthuman That Exist In Contemporary Culture?, Norah Campbell

Doctoral

The posthuman is a concept that has accrued much currency in disciplines as diverse as legal theory, artificial life science and philosophy. This thesis explores the meaning of the concept by initially examining what it means to be human, finding that art and science have so far failed to provide a long-lasting definition of humanness. Instead of a temporal “coming-after” stage of humanity, posthumanism might be more usefully seen as a concept that draws attention to the cracks that have always existed in the apparently water-tight description of the human- how the “human” has changed radically and continues to change …

Customer Behavior In An Online Ordering Application, Walter Lee Booker

The Corinthian

The purpose in writing this paper is to exemplify how the online activity of customers has changed the playing field of retail sales over the years. Online retail sales have increased substantially over the past few years. For example, sales reached a staggering $14.8 billion in the November 1 to December 26, 2004 time period: a 29% increase over the same period in 2003. More importantly, online sales growth has consistently outpaced in-store sales growth-in-store sales rose only 4.5% in the same period mentioned above. Leading brick-and-mortar retailers such as Best Buy, Circuit City, Target, Gap, …

Anheuser-Busch And The Eu, Keith Tolbert

Undergraduate Theses and Capstone Projects

The following paper provides analysis of Anheuser-Busch, its current position within the European Union (EU), and its opportunities/threats that exist in the EU. Included is background information about Anheuser-Busch containing its products, financial condition, and major competitors within the EU. I have provided extensive analysis o f the areas of concern for Anheuser-Busch in the EU as well as recommendations for the company to consider. The major market for opportunity covered is Germany. Anheuser-Busch is not a current competitor in Germany, however, possible expansion opportunities into the country is addressed. Additionally, a realistic outlook of Anheuser-Busch’s future other EU countries …

A Qualitative Investigation On Consumer Trust In Mobile Commerce, Keng Siau, Hong Sheng, Fiona Fui-Hoon Nah, Sidney A. Davis

Research Collection School Of Computing and Information Systems

Mobile commerce represents a significant development in e-commerce, offering accessibility, ubiquity, mobility, and localisation to users. Despite the potential of mobile commerce, trust is a major obstacle in its adoption and development. Many consumers feel uncomfortable with the idea of conducting commerce over wireless, hand-held devices. The focus of this research is to understand trust in mobile commerce and to identify factors that are important for trust development. The research builds on Siau and Shen's framework which depicts two key factors influencing trust in mobile commerce. This research not only validates and expands on the existing framework, but also provides …

Obesity, Educational Attainment, And State Economic Welfare, Martin W. Sivula Ph.D.

MBA Faculty Conference Papers & Journal Articles

For the first time in history, estimates of the overweight people in the world rival estimates of those malnourished. The World Health Organization (WHO, 2002) ranked obesity among the top 10 risks to human health worldwide. In the early 1960s, nearly half of the Americans were overweight and 13% were obese. Today some 64% of U.S. adults are overweight and 30.5% are obese. Even more alarming, twice as many U.S. children are overweight than were twenty years ago, a 66% increase. Non-communicable diseases impose a heavy economic burden on already strained health systems. Health is a key determinant of development …

An Evaluation Of The Business Value Gained Through The Use Of Customer Relationship Management And Related Ebusiness Solutions Deployed Within An Irish Enterprise, Catherina Kelly

Theses

The company at the centre of this case study is the Irish registered company Hewlett Packard (HP) European Software Centre (ESC) based in the Ballybrit Industrial Estate in Galway, Ireland. The core operation of the ESC is customer services distribution. For HP ESC, effective customer support and service had become a major strategic focus resulting in the strategic requirement for a Customer Relationship Management (CRM) eBusiness solution.

This case study evaluated the business value associated with HP’s CRM implementation focusing primarily on intangible elements of business value as opposed to the more traditional financial measures of IS/IT evaluations. The research …

An Investigation Of Consumer Online Trust And Purchase-Repurchase Intentions, Dan J. Kim, Donald Ferrin, Raghav Rao

Research Collection Lee Kong Chian School Of Business

There is little research on trust and satisfaction in the electronic commerce from a longitudinal (pre- and postpurchase) perspective. Based on previous frameworks and theories, this study developed a combined model of consumer trust and satisfaction in the context of Internet shopping. From the valance framework and expectation-confirmation theory, several prepurchase and post-purchase factors such as risk, benefit, consumer trust, expectation, confirmation, and satisfaction are investigated as research variables affecting consumer repurchase intention.

The results of the study show that trust is the strongest predictor of the consumer’s purchase intention. In addition, as in traditional consumer satisfaction studies, it holds …

Sampling Concepts, Paul Boyd, Ph.D.

MBA Faculty Conference Papers & Journal Articles

The usefulness of any research is dependent upon how well the group studied represents the group about which decisions are to be made or conclusions drawn. That is, it depends upon how well the sample reflects relevant characteristics of the population. When it is possible to study every member of that group there is no problem, for on these occasions we can easily calculate the exact attribute (parameter) of interest for our population.

For example, if we were interested in determining the average number of gallons of gasoline sold to customers at our service station yesterday, we …

Virtual Estore - Ves.Com, Hean Giap Tan

Student Works (2000-2009)

This is an e-commerce project that suitable for medium-scaled company. It allows companies to register as retailer and sell their product online. Customer can choose and compare products' price from different retailer in this system and pay for their products online using credit cards. Before developing this system, surveys on several development tools are carried on. After the literature surveys, appropriate software tools are chosen. Besides, some existing Malaysia e-commerce website also investigated and their weaknesses are identified. Strength of foreign e-commerce is reviewed, hopes that it will help in developing the system. Furthermore, correct methodology of the project is …

Siscom Virtual Shop, Hamid Hashima

Student Works (2000-2009)

Laporan ini adalah ringkasan bagi proses yang dijalankan semasa membangunkan Sistem Virtual Shop iaitu sebuah sistem yang melibatkan satu proses pembelian dan penjualan barangan atau produk melalui kemudahan Internet dan teknologi komputer Pembelian barangan melalui internet telah mendapat sambutan rakyat terutamanya di kalangan usahawan ataupun mereka yang terlibat secara langsung dalam urusan jual beli barangan atau produk. Tambahan pula dengan adanya kemudahan teknologi komputer yang semakin canggih yang ada sekarang ini akan lebih memudahkan pengguna dan penjual mencapai matlamat mereka tanpa membuang banyak masa iaitu urusniaganya adalah secara atas talian. Sistem ini akan memudahkan pengguna yang mempunyai kemudahan internet di …

Car-4-U: Web Based Car Purchasing Search System, Terlok Chand Deepak Sharma

Student Works (2000-2009)

This report is about a web based car purchasing search system Car - 4 - U. Car - 4 - U consists of three main modules which are the administrator module, the dealer module and the public user module. The administrator module is for the developer to maintain the system, hence a user name and password will be needed to log in. A developer will be able to add new data regarding cars, delete any unwanted or purchased cars, update existing data, change password and view the feedback entered by users in the administrator module. The dealer module is for …

E-Commerce Package For Small Retailers (E-Pack), King Hock Kenny Teoh

Student Works (2000-2009)

The e-Commerce Package for Small Retailers (E-Pack) is a Web-based application. which serves as a platform to assist small retailers in developing their businesses using the power of the Internet. At the same time, E-Pack will also serve as an agent in promoting the Internet as an alternative means of expanding the coverage of one's business and making it known to the entire world. E-Pack is basically divided into two main modules, the shopper's module and the administrator module. The shopper's module deals with the client side of E-Pack such as the online catalogues, shopping cart, and checkout counter, while …

Laman Web E-Dagang Buku Teks Terpakai Untuk Pelajar Fsktm Universiti Malaya, Baharuddin Hafiz

Student Works (2000-2009)

Laman web seperti Amazon.com dan Barnes & Nobles.com adalah dua nama yang terkenal dalam menjalankan perkhidmatan penjualan buku di dalam internet. Pada tahun 2000 sahaja syarikat Amazon.com telah menjual RM 6.5 billion nilai buku secara on-line. Ini menunjukkan penjualan buku melalui internet semakin hangat. Projek yang akan dijalankan bukan sahaja bagi membantu para pengguna untuk memiliki buku teks dan rujukan melalui internet tetapi bagi memanfaatkan teknologi e-dagang sedia ada. Projek ini merupakan suatu laman web yang khusus untuk para pelajar untuk mendapatkan buku teks dan bahan rujukan bagi pembelajaran mereka di kuliah. Buku-buku yang dijual adalah yang setara dengan kegunaannya …