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2000

Communication

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Trends. Rat Psychology During The United States Presidential Election, Ibpp Editor Sep 2000

Trends. Rat Psychology During The United States Presidential Election, Ibpp Editor

International Bulletin of Political Psychology

This article examines the ethics of the alleged use of subliminal perception - the word"Rats" superimposed on an attack on Vice President Gore's health care plans - by representatives of the Bush campaign in the 2000 presidential election.