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Articles 1 - 16 of 16
Full-Text Articles in Other Business
Marketing Activity Influences On Brand Attractiveness & Loyalty, Keiondre' Mcallister
Marketing Activity Influences On Brand Attractiveness & Loyalty, Keiondre' Mcallister
McNair Scholars Research
While selecting a specific brand could seem simple, many variables are considered. Consumers must trust that the chosen brand meets their needs by providing value. Value differs for everyone; however, four value pillars within the value creation pyramid could explain which value attracts the consumer most to a brand. These value elements will be explored to explain consumer preferences.
Market Segmentation Of Wine In Ireland: Are We Fostering A Desirable Consumption Culture?, Enea Bent
Market Segmentation Of Wine In Ireland: Are We Fostering A Desirable Consumption Culture?, Enea Bent
Dissertations
The aim of this research is to evaluate the wine sector in Ireland and its impact on the wine consumption culture that is being promoted here as a result. With supermarkets leading in terms of sales, this study evaluates the product offering of the various types of retailers and the attainability of the same to different demographics of consumer. A high level of government intervention in the industry is highlighted throughout the study, the intention and subsequent successes and failures are examined. A comparison to the rest of Europe and the United Kingdom is carried out to understand Ireland’s position …
Conceptualizing The Electronic Word-Of-Mouth Process: What We Know And Need To Know About Ewom Creation, Exposure, And Evaluation, Ana Babić Rosario, Kristine De Valck, Francesca Sotgiu
Conceptualizing The Electronic Word-Of-Mouth Process: What We Know And Need To Know About Ewom Creation, Exposure, And Evaluation, Ana Babić Rosario, Kristine De Valck, Francesca Sotgiu
Marketing: Faculty Scholarship
Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable effects on the company bottom line, yet it remains an over-labeled and under-theorized concept. Thus, marketers could benefit from a practical, science-based roadmap to maximize its business value. Building on the consumer motivation–opportunity–ability framework, this study conceptualizes three distinct stages in the eWOM process: eWOM creation, eWOM exposure, and eWOM evaluation. For each stage, we adopt a dual lens—from the perspective of the consumer (who sends and receives eWOM) and that of the marketer (who amplifies and manages eWOM for business results)—to synthesize key research insights and …
2017 Updated Tables And Figures For Ec 844 Nebraska Wheat Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf
2017 Updated Tables And Figures For Ec 844 Nebraska Wheat Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf
Extension Farm and Ranch Management News
No abstract provided.
2017 Updated Tables And Figures For Ec 846 Nebraska Cash Corn Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf
2017 Updated Tables And Figures For Ec 846 Nebraska Cash Corn Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf
Extension Farm and Ranch Management News
No abstract provided.
2017 Updated Tables And Charts For Ec 845 Nebraska Cash Soybean Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf
2017 Updated Tables And Charts For Ec 845 Nebraska Cash Soybean Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf
Extension Farm and Ranch Management News
No abstract provided.
The Effect Of Electronic Word Of Mouth On Sales: A Meta-Analytic Review Of Platform, Product, And Metric Factors, Ana Babić Rosario, Francesca Sotgiu, Kristine De Valck, Tammo H. A. Bijmolt
The Effect Of Electronic Word Of Mouth On Sales: A Meta-Analytic Review Of Platform, Product, And Metric Factors, Ana Babić Rosario, Francesca Sotgiu, Kristine De Valck, Tammo H. A. Bijmolt
Marketing: Faculty Scholarship
The increasing amount of electronic word of mouth (eWOM) has significantly affected the way consumers make purchase decisions. Empirical studies have established an effect of eWOM on sales but disagree on which online platforms, products, and eWOM metrics moderate this effect. The authors conduct a meta-analysis of 1,532 effect sizes across 96 studies covering 40 platforms and 26 product categories. On average, eWOM is positively correlated with sales (.091), but its effectiveness differs across platform, product, and metric factors. For example, the effectiveness of eWOM on social media platforms is stronger when eWOM receivers can assess their own similarity to …
Ec 845 Nebraska Cash Soybean Prices And Basis Patterns, Jessica J. Groskopf, Cory Walters
Ec 845 Nebraska Cash Soybean Prices And Basis Patterns, Jessica J. Groskopf, Cory Walters
Extension Farm and Ranch Management News
No abstract provided.
Updated Tables And Figures For Ec 844 Nebraska Wheat Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf
Updated Tables And Figures For Ec 844 Nebraska Wheat Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf
Extension Farm and Ranch Management News
No abstract provided.
Updated Tables And Figures For Ec 846 Nebraska Cash Corn Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf
Updated Tables And Figures For Ec 846 Nebraska Cash Corn Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf
Extension Farm and Ranch Management News
No abstract provided.
A Strategic Marketing And Financial Analysis Of Toys R Us, Ethan S. Thomison
A Strategic Marketing And Financial Analysis Of Toys R Us, Ethan S. Thomison
Lewis Honors College Capstone Collection
The following is a strategic marketing and financial analysis concerning the highly dynamic operations of Toys R Us.
How Do Firms Become Different? A Dynamic Model, Matthew Selove
How Do Firms Become Different? A Dynamic Model, Matthew Selove
Business Faculty Articles and Research
This paper presents a dynamic investment game in which firms that are initially identical develop assets that are specialized to different market segments. The model assumes that there are increasing returns to investment in a segment, for example, as a result of word-of-mouth or learning curve effects. I derive three key results: (1) Under certain conditions there is a unique equilibrium in which firms that are only slightly different focus all of their investment in different segments, causing small random differences to expand into large permanent differences. (2) If, on the other hand, sufficiently large random shocks are possible, firms …
Marketing For Summer Session: What Do The Students Want?, Paul Savory
Marketing For Summer Session: What Do The Students Want?, Paul Savory
Department of Industrial and Management Systems Engineering: Faculty Publications
Dr. Savory will share four campaign ideas his office developed to better target Summer Sessions marketing to the new generation of students. Each is unique and generates different reactions. He will talk about which was chosen and the campus reaction of choosing an “edgy” theme. He will also highlight the challenges and impact of offering a “Bucks for Summer Books” sweepstakes targeting freshman and sophomore students to take summer courses.
A Heuristic For Marketing-Production Decisions In Industrial Channels Of Distribution, Arvinder S. Loomba, K. R. Kumar
A Heuristic For Marketing-Production Decisions In Industrial Channels Of Distribution, Arvinder S. Loomba, K. R. Kumar
Faculty Publications, School of Management
No abstract provided.
Consumer Subjectivity In The Age Of Internet: The Radical Concept Of Marketing Control Through Customer Relationship Management, Detlev Zwick, Nikhilesh Dholakia
Consumer Subjectivity In The Age Of Internet: The Radical Concept Of Marketing Control Through Customer Relationship Management, Detlev Zwick, Nikhilesh Dholakia
College of Business Faculty Publications
In this paper, we present a poststructuralist analysis of customer database technology. This approach allows us to regard customer databases as configurations of language that produce new and significant discursive effects. In particular, we focus on the role of databases and related technologies such as customer relationship management (CRM) in the discursive construction of both customers and customer relationships. First, we argue that organizations become the authors of customer identities, using the language of the database to configure customer representation. From this perspective, we can see the radical innovation that the customer database brings to the organizational construction of its …
Cultural Contradictions Of The Anytime, Anywhere Economy: Reframing Communication Technology, Nikhilesh Dholakia, Detlev Zwick
Cultural Contradictions Of The Anytime, Anywhere Economy: Reframing Communication Technology, Nikhilesh Dholakia, Detlev Zwick
College of Business Faculty Publications
Technology-aided ubiquity and instantaneity have emerged as major goals of most information technology providers and of certain classes of users such as “road warriors”. New mobile technologies promise genie-in-a-bottle type near-magical qualities with anytime, anywhere access to information and services. While the complex science, systems, and economics of such technologies receive considerable attention from industry executives and researchers, the social and cultural aspects of these technologies attract less attention. This paper explores the oft-contradictory promises and pitfalls of anytime, anywhere technologies from a cultural standpoint. It makes suggestions for reinterpreting these technologies for greater human good.