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Senior Business Seminar Proposal, Alex C. Mcgrainer
Senior Business Seminar Proposal, Alex C. Mcgrainer
Senior Honors Projects
How could a single idea increase the value of a university’s college of business? My project aims to do this through the successful implementation of a single class. It addresses some of the most important factors that current and prospective students should consider while they undergo their college searches, such as the post-graduation employment rate and starting salary across majors of interest.
My inspiration for the topic came from students struggling to find a job. I realized that every year around March, they would begin to suffer due to the self-inflicted pressure of being unemployed after commencement. I immediately knew …
Library Marketing And Graphic Design, John M. Passa
Library Marketing And Graphic Design, John M. Passa
Senior Honors Projects
As the University of RI moves into the new millennium, it has created its brand, “Think Big, We Do”. This brand requires different collaborative marketing strategies for different units within the university. Academic libraries provide intellectual products, consumed by a specific audience.
Marketing academic libraries entails a market analysis of the target audience, creating a strategic plan to address the library’s marketing audience, and designing a marketing instrument. The target audience of the University Libraries was identified as college students under the age of 25 because of academic requirements, cost of textual materials, and access to electronic resources. Using library …