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What Color Is Your Paratext?, Geoffrey Bilder, Andrée J. Rathemacher
What Color Is Your Paratext?, Geoffrey Bilder, Andrée J. Rathemacher
Technical Services Department Faculty Publications
In the final vision session of the 2009 NASIG Annual Conference, Geoffrey Bilder from CrossRef discussed the problem of how to identify trustworthy scholarly information on the Internet. This problem is exacerbated by readers’ growing distrust of intermediaries such as publishers and librarians, by the fact that the Internet lacks the traditions that have developed in scholarly communication to ensure trust, and by the sheer amount of information now readily available. Paratext is understood as anything outside of a text that sets expectations about that text. In the past, paratext, for example a publisher logo, provided important clues as to …
Open Forum: The Future Of Library Systems, Maria Collins, Andrée J. Rathemacher
Open Forum: The Future Of Library Systems, Maria Collins, Andrée J. Rathemacher
Technical Services Department Faculty Publications
Moderated by Maria Collins of North Carolina State University, discussion at this open forum on the future of library systems touched on open-source library systems, cloud computing, new initiatives by the Open Library Environment (OLE) Project and OCLC, and desired characteristics of future integrated library systems. Most participants had limited experience with next-generation library systems and attended the open forum with the desire to broaden their understanding, although some were exposed to or had worked with the open-source discovery tool VuFind, the OLE Project, WorldCat Local, and the OCLC Web-scale service. A strong desire to customize library systems to meet …
Consumer Subjectivity In The Age Of Internet: The Radical Concept Of Marketing Control Through Customer Relationship Management, Detlev Zwick, Nikhilesh Dholakia
Consumer Subjectivity In The Age Of Internet: The Radical Concept Of Marketing Control Through Customer Relationship Management, Detlev Zwick, Nikhilesh Dholakia
College of Business Faculty Publications
In this paper, we present a poststructuralist analysis of customer database technology. This approach allows us to regard customer databases as configurations of language that produce new and significant discursive effects. In particular, we focus on the role of databases and related technologies such as customer relationship management (CRM) in the discursive construction of both customers and customer relationships. First, we argue that organizations become the authors of customer identities, using the language of the database to configure customer representation. From this perspective, we can see the radical innovation that the customer database brings to the organizational construction of its …
Cultural Contradictions Of The Anytime, Anywhere Economy: Reframing Communication Technology, Nikhilesh Dholakia, Detlev Zwick
Cultural Contradictions Of The Anytime, Anywhere Economy: Reframing Communication Technology, Nikhilesh Dholakia, Detlev Zwick
College of Business Faculty Publications
Technology-aided ubiquity and instantaneity have emerged as major goals of most information technology providers and of certain classes of users such as “road warriors”. New mobile technologies promise genie-in-a-bottle type near-magical qualities with anytime, anywhere access to information and services. While the complex science, systems, and economics of such technologies receive considerable attention from industry executives and researchers, the social and cultural aspects of these technologies attract less attention. This paper explores the oft-contradictory promises and pitfalls of anytime, anywhere technologies from a cultural standpoint. It makes suggestions for reinterpreting these technologies for greater human good.