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Articles 1 - 3 of 3
Full-Text Articles in Other Business
Market Segmentation Of Wine In Ireland: Are We Fostering A Desirable Consumption Culture?, Enea Bent
Market Segmentation Of Wine In Ireland: Are We Fostering A Desirable Consumption Culture?, Enea Bent
Dissertations
The aim of this research is to evaluate the wine sector in Ireland and its impact on the wine consumption culture that is being promoted here as a result. With supermarkets leading in terms of sales, this study evaluates the product offering of the various types of retailers and the attainability of the same to different demographics of consumer. A high level of government intervention in the industry is highlighted throughout the study, the intention and subsequent successes and failures are examined. A comparison to the rest of Europe and the United Kingdom is carried out to understand Ireland’s position …
Benefits Of Continuing Professional Development In The Visual Communications Sector In Ireland, Con Kennedy
Benefits Of Continuing Professional Development In The Visual Communications Sector In Ireland, Con Kennedy
Other resources
This research is concerned with identifying the benefits of Continuous Professional Development for the Visual Communications sector in Ireland, with the aim of establishing what benefits exist for both the employee and employer. Research is undertaken to identify CPD programmes that currently exist in other industries in Ireland for the purpose of establishing commonalities and how this may apply to the Visual Communications sector. This is achieved through a combination of literature review, desk research, surveys of employees and employers in the Visual Communications sector and a number of semi-formal interviews with representatives from various industry sectors with established CPD …
Food Anxieties: Issues For The Food Sector, Denise Kelly
Food Anxieties: Issues For The Food Sector, Denise Kelly
Doctoral
People have become obsessed with the harmful effects of eating (Rozin, 1999) and are experiencing ‘food anxiety’, a by-product of modern food. The aim of this research was to explore the nature of food anxiety in Ireland and the potential implications for the food sector. The research objectives were to determine the range of issues causing food anxiety in Irish consumers; to investigate the impact of food anxiety on food choice behaviour; to examine the potential of food anxiety as a segmentation variable for categorizing consumers; and to identify antecedents to the experience of food anxiety. A sequential, mixed methodology …