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20170629: College Of Business, 2010-2017, College Of Business
20170629: College Of Business, 2010-2017, College Of Business
Guides to University Archives
These items include materials from the College of Business (LCOB) at Marshall University from 2010-2017. Items were received in 2017 and include notable materials from or about the Business Hall of Fame Induction Ceremony and College of Business Program Review. This is not an exhaustive list. Please download the finding aid for a full list of contents.
The Trends In Dtca And Effects Of Dtca By Pharmaceutical Firms In The United States, Sathorn Preechavuthinant, William K. Willis Drph, Alberto Coustasse Drph, Md, Mba
The Trends In Dtca And Effects Of Dtca By Pharmaceutical Firms In The United States, Sathorn Preechavuthinant, William K. Willis Drph, Alberto Coustasse Drph, Md, Mba
Management Faculty Research
The Direct-to-Consumer Advertising (DTCA) of pharmaceutical firms has been defined as an attempt of pharmaceutical companies to advertise products directly to patients (comsumers). Pharmaceutical DTCA has been criticized due to its inappropriateness and some urged the need to strengthen regulations. The DTCA has an impact on the public from both a benefit and harm concern. The purpose of this study is to investigate the current trend of pharmaceutical DTCA in the US and its effect on patients, physicians, and drug utilization. The methodology used in the research is literature review and semi-structured interview. The pharmaceutical DTCA showed reduction in total …