Other Business Commons^™

Social Media At Work: The Roles Of Job Satisfaction, Employment Status, And Facebook Use With Co-Workers, Brett W. Robertson, Kerk Kee

Communication Faculty Articles and Research

Limited research has studied workplace satisfaction in a computer-mediated context, particularly with the use of social media. Based on an analysis of an online survey of working adults (N=512) in various companies and organizations in a metropolitan area in Southern California, we tested the relationships among time spent on Facebook interacting with coworkers, employment status, and job satisfaction. Results show that an employee’s satisfaction at work is positively associated with the amount of time they spend on Facebook interacting with co-workers. Contrary to our initial predictions, results to the second and third hypotheses revealed that part time employees reported having …

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Examining The Factors To Knowledge Sharing Within An Organisational Context, Paul Mc Manus

Conference papers

Abstract

In a global economy, knowledge may be a company’s greatest competitive advantage (Davenport & Prusak 2000). As such, competition for this resource has driven an increased demand for “a conscious strategy [by organisations] of getting the right knowledge to the right people at the right time and helping people share and put information into action in ways that strive to improve organisational performance” (O’Dell et al. 1998). Thus, it is the aim of this paper to provide an investigative look at the factors influencing the willingness of employees to knowledge share (KS) within an organisational context. Separated into two …

The Pragmatics Of Economics Experts’ Engagement With Non-Specialists, Brendan O'Rourke, Jens Maesse

Other

A Call for Papers for Panel on Economics and Language Use: The pragmatics of economics experts’ engagement with non-specialists, 15th International Pragmatics Conference (IPrA2017) to be held in Belfast, Northern Ireland, 16-21 July 2017.