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Full-Text Articles in Other Business

Coming Out Ahead While Losing A Partner: The Thoroughbred Industry Stays On Course, Darcy Fudge Kamal, Cristina Nistor, Charu Sinha Oct 2022

Coming Out Ahead While Losing A Partner: The Thoroughbred Industry Stays On Course, Darcy Fudge Kamal, Cristina Nistor, Charu Sinha

Business Faculty Articles and Research

Purpose

In many industries, firms collaborate as business partners, which helps them achieve superior outcomes and ensure survival in a crisis. Business relationships help companies access limited resources, share information and build trust within the community. This paper aims to highlight the strategies that firms can use to adapt to the loss of a business partner.

Design/methodology/approach

This study considers qualitative examples from what happens when a business partner disappears in the Thoroughbred horse industry. The authors draw attention to several types of partner loss due to firm bankruptcy, owner death and strategic restructuring.

Findings

This paper proposes a framework …


Marketing Activity Influences On Brand Attractiveness & Loyalty, Keiondre' Mcallister Jun 2022

Marketing Activity Influences On Brand Attractiveness & Loyalty, Keiondre' Mcallister

McNair Scholars Research

While selecting a specific brand could seem simple, many variables are considered. Consumers must trust that the chosen brand meets their needs by providing value. Value differs for everyone; however, four value pillars within the value creation pyramid could explain which value attracts the consumer most to a brand. These value elements will be explored to explain consumer preferences.


Bnsf Strategic Analysis, Bella Tran May 2022

Bnsf Strategic Analysis, Bella Tran

Honors Theses

Burlington Northern Santa Fe, LLC. (BNSF), is an American railroad that is concentrated in the western two-thirds of the U.S. This railroad has a history stretching back over a century that has led the company to now function as one of the leading Class I Railroad with over 30,000 employees and over 30,000 miles of laid track. Two methods of analysis were used to examine the competitive environment in which BNSF operates. The first is the PESTEL analysis which examines the macro-environment. The second is Porter’s Five Forces which analyzes the competitive environment of an industry. The analyses concluded that …


Society Dilemma Of Computer Technology Management In Today's World, Iwasan D. Kejawa Ed.D Apr 2022

Society Dilemma Of Computer Technology Management In Today's World, Iwasan D. Kejawa Ed.D

School of Computing: Faculty Publications

Abstract - Is it true that some of the inhabitants of the world’s today are still hesitant in using computers? Research has shown that today many people are still against the use of computers. Computer technology management can be said to be obliterated by security problems. Research shows that some people in society feel reluctant or afraid to use computers because of errors and exposure of their privacy and their sophistication, which sometimes are caused by computer hackers and malfunction of the computers. The dilemma of not utilizing computer technology at all or, to its utmost, by certain people in …


Sacred Business: Outlining Business As Mission For The Fulfillment Of The Great Commission, Eli Jackson Apr 2022

Sacred Business: Outlining Business As Mission For The Fulfillment Of The Great Commission, Eli Jackson

Senior Honors Theses

Business as Mission (BAM) is the operation of a for-profit business located in a cross-cultural setting and aimed toward the fulfillment of the great commission. This definition reveals four key success factors for BAM: support, financial and otherwise, for both the business and the missionaries; the ability to gain access to cross-cultural settings; the opportunity to advance the gospel; and the requirement of managing both missional and business goals. Examining each of these areas, along with the historical effectiveness of BAM, reveals that BAM is an efficient and effective missional strategy, which should be used to see the Great Commission …


The Economics Of Residential Solar Panels: A Comparison Of Energy Charges For Different Load Profiles, Rate Plans, And Panel Orientations, John B. Broughton, Candace E. Ybarra, Prashanth U. Nyer Feb 2022

The Economics Of Residential Solar Panels: A Comparison Of Energy Charges For Different Load Profiles, Rate Plans, And Panel Orientations, John B. Broughton, Candace E. Ybarra, Prashanth U. Nyer

Business Faculty Articles and Research

This paper examines the effect of different residential electrical load profiles (electrical energy consumption patterns within a day) on energy charges for customers with solar panels under different Southern California Edison time-of-use (TOU) rate plans. We identify the TOU plan which would be the most cost effective for solar customers with each load profile. The impact of the orientation of the solar panel array (whether it faces south or west or east) and shading patterns on electricity charges are examined. We also determine the ideal usage offset (the percentage of electricity consumption provided by the solar array) for the various …


Privacy Considerations For Online Advertising: A Stakeholder’S Perspective To Programmatic Advertising, Dylan A. Cooper, Taylan Yalcin, Cristina Nistor, Matthew Macrini, Ekin Pehlivan Jan 2022

Privacy Considerations For Online Advertising: A Stakeholder’S Perspective To Programmatic Advertising, Dylan A. Cooper, Taylan Yalcin, Cristina Nistor, Matthew Macrini, Ekin Pehlivan

Business Faculty Articles and Research

Purpose

Privacy considerations have become a topic with increasing interest from academics, industry leaders and regulators. In response to consumers’ privacy concerns, Google announced in 2020 that Chrome would stop supporting third-party cookies in the near future. At the same time, advertising technology companies are developing alternative solutions for online targeting and consumer privacy controls. This paper aims to explore privacy considerations related to online tracking and targeting methods used for programmatic advertising (i.e. third-party cookies, Privacy Sandbox, Unified ID 2.0) for a variety of stakeholders: consumers, AdTech platforms, advertisers and publishers.

Design/methodology/approach

This study analyzes the topic of internet …


Core Concepts In Management Accounting, Alan J. Richardson Jan 2022

Core Concepts In Management Accounting, Alan J. Richardson

Odette School of Business Publications

This is a hyperlinked text designed for introductory or advanced students. It can also be used by design consultants to guide the development of a management accounting system based on a set of diagnostic questions. The text covers product costing, performance evaluation, and strategic accounting. Depending on your level of current knowledge, some sections of the text that are not relevant to you will be hidden. Design consultants will have access to all aspects of the text. You can pre-specify your level of expertise, or the text will record your progress and open new material as your skill grows. The …


Developing And Embedding A Pedagogy Of Entrepreneurial Resilience In Third Level Education, Niamh Imbusch, Oliver Herbst, Roisin Donnelly Jan 2022

Developing And Embedding A Pedagogy Of Entrepreneurial Resilience In Third Level Education, Niamh Imbusch, Oliver Herbst, Roisin Donnelly

Other resources

No abstract provided.