Other Business Commons^™

Artsino: Art Exhibition In An Immersive Casino Setting, Jiajie Jade Wu

MA Projects

In large cities such as NYC, there are a great number of individuals have good tastes in art. Many of them, such as wall-street bankers and traders, also like to seek risks. They are smart enough not to gamble too much although they still feel excited in the uncertainties. This venture provides an opportunity for artists to showcase their casino theme artworks in an immersive AR casino theme experience. The audiences have an opportunity to view and collect art in a setting that feels like casino, with drinking services, music, and various casino games using playing chips. Potential revenue generation …

Za'a Demi-Fine Jewelry: Cultural Representation Through The Use Of Wearable Crafts, Maria Canedo Gomez Ortigoza

MA Projects

Za'a is an e-commerce demi-fine jewelry brand that gives its wearer the ability to explore, connect and give back to indigenous Latin American cultures. Za'a pieces are made with 14k gold, sterling silver, vermeil (solid gold electroplated silver), and semi-precious gemstones while incorporating traditional craftsmanship; incorporating elements such as woodcarving, embroidery, and painting. What makes Za'a's products unique is that they are designed and fabricated in conjunction with the communities, ensuring fair and ethical practices. This close collaboration turns the pieces into a cultural bridge of communication, an exchange of ideas, and an appreciation between consumers and the indigenous communities. …

The Social Art Club, Beatrice Giuli

MA Projects

The Social Art Club will be a creative hotspot where leisure, art, culture and work come together in one place. The goal of this club is to expand on the idea behind the traditional social club concept. While members will still have access to use the space in whichever ways they prefer, this social club goes beyond. The Club will be a center for art exhibitions, food discovery, music pleasure, and culture renaissance while promoting a multi-sensorial experience and a long lasting communal atmosphere. Recreating the social aspirations of international and luxury clubs such as Soho House, the Social Art …

Tailormade : Fine Art Merchandise, Mirabelle Alan

MA Projects

This Master’s Thesis Project proposes a three-year business plan for establishing TAILORMADE, an online platform that develops fine art merchandise through accessible means to combat intellectual property theft from emerging artists. It analyzes how merchandise is used as a method in transforming the ways we create, buy and sell art. It also addresses how fast-fashion stores use their mass-produced merchandise as to copy artworks from emerging artists without consent or compensation. Through this analysis, TAILORMADE proposes a company that sells merchandise made by the artist, for the art lover, and that maintains artistic integrity.

TAILORMADE also taps into an emerging …

Intelligent Art, Lindsay Covington

MA Projects

This proposal outlines the development of software, composed of a network of machine learning algorithms, which aims to eliminate risk associated with investment in Post-War and Contemporary art.

While art funds employ specialists to inform decision-making, there still remains an unsettling level of volatility in the art market, especially in the Contemporary art sector. This program will inform art fund specialists on what to buy and sell based on a variety of factors. These factors, which the program include economic predictors, changes in political climate, art news, celebrity sales and social media trends. Sentiment analysis of articles will be used …

Connecting Art And The Public Through Digital Marketing And Brand Collaboration – Co-Art, A New Art Marketing Agency, Qing Su

MA Projects

Traditional art marketing often focuses on physical exhibitions, in-person networking, and the endorsement of the art world “gatekeepers.” The making of a “star” artist relies not only on the quality of the art itself, but also on how galleries (the art marketers) orchestrate the complex power dynamics in the art industry – critics, curators, institutions, and collectors. This long-lasting mechanism leads to the elitization of the art world and disconnection with the mass public as it targets only a niche number of audiences that might make an influence on an artist’s career, price, and portfolio. COART is an agency that …

Koda: Business Plan, Klaudia Draber

MA Projects

High costs of real estate prevent artists and social entrepreneurs from unleashing their curiosity. Secluded working spaces limit inspiration and the ability to cross-pollinate ideas. Traditional entrepreneurship is often disconnected from local realities, and fails to address the pressing societal and communal challenges. KODA provides space for collaborative work and enables synergy. It is a laboratory of creative concepts and a platform to advance the careers of artists and social entrepreneurs in an experimental manner to enable mutual learning and co-creation.

KODA will launch in two locations. The primary exhibition and co-working space will open in 2021 in Crown Heights, …

Should I Invest In Art?, Alexandra Eldridge

MA Projects

One of the more interesting ways to consider the perennial is art a good investment? question is by looking at the various ways that the art market does or does not behave like other markets. When comparing art as an asset class to more traditional assets, we first need to ask ourselves – are the two even comparable? This article explores the idiosyncrasies of the art world, compares the claims people make regarding art's investment potential to the available research studies, discusses some non-monetary motives for buying, and may even have an answer for the nagging art-as-investment question.

Have Traditional Auction Houses Been Affected By Online Ones?: The Case Of Phillips And Paddle8, Heejae Chung

MA Projects

There is always a strong demand for high quality art and collectibles. With the analysis of the case study and the interviews with experts from different auction houses, this paper will show whether the traditional auction markets have been affected by online ones.

Phillips is taking a strong hold over the middle market. In particular, Phillips’ Contemporary art department is known for focusing on younger artists, which represents lower prices than other areas. To compare in a fair way in terms of price and genre of artworks, Phillips’ Contemporary Art Day Sales in New York from 2006 to 2016 will …