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Sotheby's Institute of Art

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More Than Just Middlemen: The Legacy And Influence Of Art Dealers Joseph Duveen, Peggy Guggenheim And Leo Castelli On Shaping Art Collections, Valencia Tong Jan 2021

More Than Just Middlemen: The Legacy And Influence Of Art Dealers Joseph Duveen, Peggy Guggenheim And Leo Castelli On Shaping Art Collections, Valencia Tong

MA Theses

The purpose of this study is to examine whether art gallerists are replaceable in the current climate in which the plea for removing the middlemen has been growing. The speed and ease of art transactions through digital platforms provide an alternative to the relationship-based in-person elements of the art world. Before the pandemic, the art market was seen as notoriously opaque, and gallerists have been stereotyped as middlemen who take high commission from art sales. However, art gallerists have played an important role throughout art history, not only buying and selling works of art like traders, but also shaping the …