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Impact Of Corporate Social Responsibility And Sustainability Practices On Brand Trust And Purchase Intention In The Wine Industry, Sarah L. Cooley
Impact Of Corporate Social Responsibility And Sustainability Practices On Brand Trust And Purchase Intention In The Wine Industry, Sarah L. Cooley
Doctor of Business Administration (DBA)
The wine industry continues to grow and is expected to reach 429 billion U.S. dollars by 2023 (Oloruntoba, 2020) and is a major contributor to environmental degradation. The wine industry plays a role in soil degradation, water pollution, waste disposal, and land/vegetation damage. The wine-making process creates emissions and depletes oxygen in the environment, which is linked with increased death rates of aquatic organisms. The wine industry impacts crop growth, the solubility of metals in soil, increases toxicity of water, and generates destructive algal bloom. The industry has been slow to adopt sustainable practices and has been subject to less …
Rural Coopetition: A Consumer Perspective Of Marketing Activities Involving Smes, Cassandra A. Ritzen
Rural Coopetition: A Consumer Perspective Of Marketing Activities Involving Smes, Cassandra A. Ritzen
Doctor of Business Administration (DBA)
Small and medium enterprises (SMEs) are central to global and domestic economies and are a significant factor in rural economic development. Rural SMEs face unique challenges of geographical location and limited resources requiring strategies that can create an enduring competitive advantage. This study explores market-oriented coopetition as a competitive strategy that forms collaborative relationships between competitors to create value for consumers. Through the analysis of a small cluster of rural SMEs, the focus of this study addresses the underexplored consumer perspective of coopetition events based on quantitative analyses of customer satisfaction and market share.