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How Apis Create Growth By Inverting The Firm, Seth G. Benzell, Jonathan Hersh, Marshall Van Alstyne Mar 2022

How Apis Create Growth By Inverting The Firm, Seth G. Benzell, Jonathan Hersh, Marshall Van Alstyne

Economics Faculty Articles and Research

Traditional asset management strategy has emphasized building barriers to entry or closely guarding unique assets to maintain a firm’s comparative advantage. A new “Inverted Firm” paradigm, however, has emerged. Under this strategy, firms share data seeking to become platforms by opening digital services to third-parties and capturing part of their external surplus. This contrasts with a “pipeline” strategy where the firm itself creates value. This paper quantitatively estimates the effect of adopting an inverted firm strategy through the lens of Application Programming Interfaces (APIs), a key enabling technology. Using both public data and that of a private API development firm, …


The Economics Of Residential Solar And Battery Storage: Analyzing The Impact Of The Joint Iou Proposal For Net Metering 3.0 In California, Candace E. Ybarra, Prashanth U. Nyer, John B. Broughton, Thomas A. Turk Nov 2021

The Economics Of Residential Solar And Battery Storage: Analyzing The Impact Of The Joint Iou Proposal For Net Metering 3.0 In California, Candace E. Ybarra, Prashanth U. Nyer, John B. Broughton, Thomas A. Turk

Business Faculty Articles and Research

The California Public Utilities Commission (CPUC) is currently deciding on the structure of the next net metering program, which will determine how customers who install solar panels (and battery storage) under this new program will be compensated for excess energy that they export to the grid, and the additional fees that these solar customers will have to pay. The major investor-owned utility (IOU) companies in the state and some legislators have argued that the current net metering programs are far too generous to the customers and that they create an inequity by favoring the wealthy and causing a cost shift …


The Economics Of Battery Storage For Residential Solar Customers In Southern California, John B. Broughton, Prashanth U. Nyer, Candace E. Ybarra Aug 2021

The Economics Of Battery Storage For Residential Solar Customers In Southern California, John B. Broughton, Prashanth U. Nyer, Candace E. Ybarra

Business Faculty Articles and Research

Battery storage coupled with solar panels became a consideration after the original net metering program in California (NEM 1.0) ended and gave way to the current net metering program (NEM 2.0). Under NEM 2.0, battery storage gives customers under time-of-use (TOU) rate plans the ability to store the excess electrical energy generated by their panels during sunlight hours (when electricity usage and resale rates are low) and then use that energy in the evening when rates are significantly higher. This reduces the amount of expensive electricity that the customer would have to purchase from the grid. It is widely expected …


The Economics Of Residential Solar Panels: Comparing Tiered And Time Of Use Plans, Prashanth Nyer, Candace Ybarra, Jack B. Broughton Dec 2019

The Economics Of Residential Solar Panels: Comparing Tiered And Time Of Use Plans, Prashanth Nyer, Candace Ybarra, Jack B. Broughton

Business Faculty Articles and Research

This case study uses data from a Southern California Edison residential customer on a grandfathered tiered rate plan to investigate 1) whether it is economically beneficial for the customer to switch from a tiered-rate plan to a Time-of-Use (TOU) plan, 2) whether going solar now makes financial sense for new solar customers, 3) what level of usage offset (the percentage of the customer’s annual electricity consumption that is provided by the solar panels) would result in the maximum financial benefit for the customer under each of the many TOU plans, and 4) whether solar customers on TOU plans can save …