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Full-Text Articles in Other Business
Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace, Clifford J. Shultz
Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace, Clifford J. Shultz
Clifford J Shultz
Markets and marketing are integral to human welfare and survival. When used however for the purposes of war and other systemically violent conflict, they can be devastating and pose an existential threat to humanity. Drawing on experience in war-ravaged and recovering economies, the author examines a stream of research on marketing systems disrupted or destroyed by war. Some underlying conditions and predictors of war and its peaceful resolution are introduced, including social traps and their mitigation or elimination. An argument is revisited for marketing as a form of constructive engagement, which must be implemented to affect and to develop equitable …
Watching Online Videos At Work: The Role Of Positive And Meaningful Affect For Recovery Experiences And Well-Being At The Workplace, Sophie Janicke, Diana Rieger, Leonard Reinecke, Winston Connor Iii
Watching Online Videos At Work: The Role Of Positive And Meaningful Affect For Recovery Experiences And Well-Being At The Workplace, Sophie Janicke, Diana Rieger, Leonard Reinecke, Winston Connor Iii
Communication Faculty Articles and Research
This study extends research on the relationship between hedonic and eudaimonic entertainment and its potential for recovery experiences and aspects of well-being (e.g., Rieger, Reinecke, Frischlich, & Bente, 2014). With the broad notion of what hedonic and eudaimonic media can entail, this research focused on unique affective experiences—namely, positive affect—and an expanded concept of meaningful affect (including elevation and gratitude). An online experiment with 148 full-time employees in the United States was conducted to investigate the unique role of positive and meaningful affect eliciting YouTube videos (compared to neutral control video) on recovery experiences and vitality and work satisfaction in …