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Unwilling Gamblers And Loaded Dice: Considering Recession And Crisis As A Natural Effect Of Financial Capitalism, Darlene N. Moorman Dec 2022

Unwilling Gamblers And Loaded Dice: Considering Recession And Crisis As A Natural Effect Of Financial Capitalism, Darlene N. Moorman

The Downtown Review

Under financial capitalism, ordinary people are increasingly becoming 'unwilling gamblers' of a risky and unstable system. This paper explores the social and institutional change behind the neoliberal movement and considers how the politics and policies of neoliberalism have contributed to a certain environment of financial instability. Looking at the changing nature of the economy, the rapid expansion of the financial sector, and the persisting issue of moral hazard underlying risky and speculative behaviors among other items, reveals a financial system in which recessions and crises can be considered a natural, although not inevitable, effect.


A Commentary On The Dynamics Of The Local And The Global, And The Representations Of Minorities In Mediascapes, Delphine Godefroit-Winkel Dec 2022

A Commentary On The Dynamics Of The Local And The Global, And The Representations Of Minorities In Mediascapes, Delphine Godefroit-Winkel

Markets, Globalization & Development Review

This commentary intends to extend knowledge about local identities with regard to their representations in the mediascape. It uses two focal MGDR papers and uncovers the opportunities for local identities to develop in global-local dynamics. This commentary reminds the interdependence between the global and the local and how local identities are formed. We discuss the accessibility of local identities and cultures.


A Commentary On Culture, Sustainability And Market Transformations, Tracy Harwood Dec 2022

A Commentary On Culture, Sustainability And Market Transformations, Tracy Harwood

Markets, Globalization & Development Review

No abstract provided.


From Oceanography To Critical Marketing By Way Of Dismantling Fast Fashion: The Purposeful Research Trajectory Of Deniz Atik, Beatriz De Quero Navarro, Annamma Joy Dec 2022

From Oceanography To Critical Marketing By Way Of Dismantling Fast Fashion: The Purposeful Research Trajectory Of Deniz Atik, Beatriz De Quero Navarro, Annamma Joy

Markets, Globalization & Development Review

Deniz Atik’s curiosity and persistence has led her to dive in the complex waters of a powerful and ubiquitous contemporary phenomenon: fast fashion. From a critical perspective on marketing studies, Atik has addressed the impact of fast fashion on the environment, workers’ rights, consumer welfare, and the global system of industries and philosophies around fashion markets. Problematizing the logics of sustainability, western beauty standards and consumer vulnerability in terms of identity and representation are central analyses in her literature that proposes new perspectives on the universe of constructs related to fast fashion to be analyzed in the context of post-modern …


Brides And Bridal Stores: Online Or Brick-And-Mortar, Libby C. Jones, Ismet Anitsal, Melek Meral Anitsal Dec 2022

Brides And Bridal Stores: Online Or Brick-And-Mortar, Libby C. Jones, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Journal

This paper explores the growing global bridal industry and the different trends, traditions, and aspects of specific countries' bridal industries. It outlines western and eastern traditions and how globalization contributes to their spread. A deeper focus is dedicated to the United States' bridal industry and the issues brick-and-mortar bridal boutiques face as more brides have started shopping at online bridal stores. The relationship between brick-and-mortar and online bridal stores is explored based on various propositions about the bridal industry's emerging challenges. These propositions include trust issues in the retail environment, convenience, selection of bridal gowns in different retail formats, incorporating …


Doing Good: Navigating The Csr Maze In India – Review Of Book By Meena Raghunathan, Ruchi Tewari, Aatman Shukla Nov 2022

Doing Good: Navigating The Csr Maze In India – Review Of Book By Meena Raghunathan, Ruchi Tewari, Aatman Shukla

Markets, Globalization & Development Review

No abstract provided.


Competing Visions Of Fundamental Global Change: Comparative Book Review Of Rethinking Humanity By Seba & Arbib, Cristian Ziliberberg Nov 2022

Competing Visions Of Fundamental Global Change: Comparative Book Review Of Rethinking Humanity By Seba & Arbib, Cristian Ziliberberg

Markets, Globalization & Development Review

No abstract provided.


A Global Palette Of Insightful Reviews, Nikhilesh Dholakia, Deniz Atik Nov 2022

A Global Palette Of Insightful Reviews, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.


Consumers’ Subjective Well-Being In Brazil: Suggested Extensions For Researching A Market With Continental Dimensions, Igor De Jesus Lobato Pompeu Gammarano Sep 2022

Consumers’ Subjective Well-Being In Brazil: Suggested Extensions For Researching A Market With Continental Dimensions, Igor De Jesus Lobato Pompeu Gammarano

Markets, Globalization & Development Review

This commentary starts by recognizing, in the lead article of this issue, the importance of studying empirically the relationships between marketplace activities and consumers' perceived subjective well-being in Brazil. The commentary then presents a number of ways in which future research studies of this type can be strengthened, in terms of geographical coverage, methods employed and analytical-interpretive tools used. The commentary also offers literature links to a variety of consumption modes, from minimalist to hedonic; pointing out that subjective well-being is influenced by these styles/modes of consumption.


Subjective Well-Being, Happiness, And Fairness Of Marketing Systems In Brazil: Some Further Thoughts, Stefânia Ordovás De Almeida, Ely José De Mattos Sep 2022

Subjective Well-Being, Happiness, And Fairness Of Marketing Systems In Brazil: Some Further Thoughts, Stefânia Ordovás De Almeida, Ely José De Mattos

Markets, Globalization & Development Review

Subjective well-being is often popularly referred to as happiness. In this dialogue commentary, we point to these additional aspects of subjective well-being or happiness: (1) Some findings from another study of this type, in another region of Brazil; (2) Several macro-level observations, drawn from Brazil as well as globally, on the complex relationships between marketing practices, public policies, consumption styles and subjective well-being.


Consumers' Perceptions Of The Role Of The Marketing System In Subjective Well-Being, Valcir Farias, Ramon Silva Leite Sep 2022

Consumers' Perceptions Of The Role Of The Marketing System In Subjective Well-Being, Valcir Farias, Ramon Silva Leite

Markets, Globalization & Development Review

The term happiness is used colloquially to refer to subjective well-being. In the years when the performance of marketing systems in Brazil was reduced, there was a fall in happiness index, which demonstrates the importance of marketing systems in the subjective well-being of individuals and society. Most studies on the role played by the marketing system in subjective well-being are based on mature markets. Little has been studied on the subject in Latin American markets. This article describes the role of marketing systems in the subjective well-being of Brazilian consumers. In qualitative research through interviews with consumers from cities of …


The Conundrums Of Happiness And Subjective Well-Being: Views From Brazil, Nikhilesh Dholakia, Deniz Atik Sep 2022

The Conundrums Of Happiness And Subjective Well-Being: Views From Brazil, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.


Research On Strategic Transformation Of Consumer Goods Standardization For The New Development Stage, Shengnan Ma, Xuhua Wang, Ximin Sun, Yanbing Du, Ling Yan, Yi Sun Sep 2022

Research On Strategic Transformation Of Consumer Goods Standardization For The New Development Stage, Shengnan Ma, Xuhua Wang, Ximin Sun, Yanbing Du, Ling Yan, Yi Sun

Bulletin of Chinese Academy of Sciences (Chinese Version)

Small products and large integration of consumer goods is a tangible carrier reflecting a country's innovation capacity, manufacturing capacity and international competitiveness, and a physical embodiment of meeting people's needs for a better life. The marketization of China's consumer goods industry developed early and has played a leading role in stimulating the domestic cycle and promoting the international cycle for a long time. The standardization of consumer goods and industrial practice have been coordinating with each other and making mutual adaptations from the beginning, and have gone through the stages from scratch, to fast development and to sound development. This …


From ‘Homo Economicus’ To ‘Homo Culturalis’: Review Of Irrationally Rational By V. Raghunathan, Milind M. Shrikhande Aug 2022

From ‘Homo Economicus’ To ‘Homo Culturalis’: Review Of Irrationally Rational By V. Raghunathan, Milind M. Shrikhande

Markets, Globalization & Development Review

No abstract provided.


Inequality, Economic And Cultural Polarization, And Entrepreneurship Challenges In Emerging Contexts, Nikhilesh Dholakia, Deniz Atik Aug 2022

Inequality, Economic And Cultural Polarization, And Entrepreneurship Challenges In Emerging Contexts, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.


Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences, Timothy L. Schauer Jun 2022

Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences, Timothy L. Schauer

Atlantic Marketing Journal

Grocery shopping has changed in significant ways over the last 150 years – all to allow customers to choose their own items (Strasser, 1989). Within the last decade, large U.S. supermarkets, like Kroger, Walmart, and Safeway have rolled out online stores (Perez, 2015). However, in 2017, when the Internet-based giant, Amazon, acquired Whole Foods and developed the Amazon Go concept store, the march toward online-only sales came into question. The purpose of this research is to attempt to understand the preferences associated with Millennials regarding online versus in-store grocery shopping preferences. This paper provides the following contributions. First, it extends …


Human-Machine Communication: Complete Volume 4 Apr 2022

Human-Machine Communication: Complete Volume 4

Human-Machine Communication

This is the complete volume of HMC Volume 4.


Dimensions And Strategies Of Sustainable Rural Entrepreneurship Ecosystem: An Explorative-Mixed Research Study, Mehdi Zivdar, Hadi Sanaeepour Mar 2022

Dimensions And Strategies Of Sustainable Rural Entrepreneurship Ecosystem: An Explorative-Mixed Research Study, Mehdi Zivdar, Hadi Sanaeepour

The Qualitative Report

With regards to the concept of sustainability, the dimensions and strategies of the rural entrepreneurship ecosystem have not been identified in most of valid literature of entrepreneurship discipline yet. The aim of this study is to conceptualize dimensions and strategies of Sustainable Rural Entrepreneurship Ecosystem (SREE) phenomenon for clarifying its dimensions and proposing regarding strategies for development of SREE. This study was conducted in two stages using an explorative mixed research design. In the first step, using a qualitative design, SREE was conceptualized, and its dimensions and strategies were developed. Therefore 6 dimensions and 36 strategies were conceptualized based on …


Lee Isaac Chung, Minari (2020): Having An Amerikorean Life, Nagehan Uzuner Mar 2022

Lee Isaac Chung, Minari (2020): Having An Amerikorean Life, Nagehan Uzuner

Markets, Globalization & Development Review

Minari by Lee Isaac Chung is a drama which chronicles the life of a Korean family who moves to the USA during 1980s in pursuit for a better life. The acculturation process is experienced differently by family members. Children are mostly bored with their new life in the rural area of Arkansas while their mother, Monica, is terrified of living in a mobile home which is made of a truck trailer in the middle of nowhere. Meanwhile, the grandmother joins the family from Korea to take care of the kids with a more positive approach dealing with their struggles. The …


Minari: The Concealed Asian Aspiration Wrapped In The American Dream, Anh Luan Tran-Nguyen, Arthur Nguyen Mar 2022

Minari: The Concealed Asian Aspiration Wrapped In The American Dream, Anh Luan Tran-Nguyen, Arthur Nguyen

Markets, Globalization & Development Review

After the success of the Korean film Parasite, Minari – a quasi-autobiographical drama of the Korean-American film director Lee Isaac Chung – has again turned the global public’s attention to Korean culture at large. In this review, we shed light on two themes that we capture from the movie: tensions and compromises in chasing the American dream of immigrants. Although stories about pursuing the American dream are abundant, we know less about how that dream causes tensions at the individual and family levels and how the tensions are resolved. Minari is an excellent example to probe the unfolding issues relating …


Minari: The Invincible, Soonkwan Hong Mar 2022

Minari: The Invincible, Soonkwan Hong

Markets, Globalization & Development Review

No abstract provided.


Hyphenated Globalization: First, Wide Propagation; Then, Gradual Elimination, Nikhilesh Dholakia, Deniz Atik Mar 2022

Hyphenated Globalization: First, Wide Propagation; Then, Gradual Elimination, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.


What's In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson, Jeffrey A. Peterson Jan 2022

What's In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson, Jeffrey A. Peterson

Atlantic Marketing Journal

This paper presents the results of a nationwide survey of the American public’s general familiarity with, and perceptions of, multi-level marketing, direct selling, and social selling. Survey respondents were most familiar with direct selling; there was no substantive difference in familiarity with multi-level marketing and social selling. Respondents familiar with the three terms possessed perceptions of them that were significantly more positive than were the perceptions of respondents reporting not being familiar with the terms. Across all terms, male respondents reported being more familiar with, and more positively disposed toward, them than did female respondents. Respondents 55 years of age …


The Impact Of Verified (Unverified) Online Product Consumer Reviews On Consumer Product Attitudes, Kathryn Cort Dr., Roland Leak Dr. Jan 2022

The Impact Of Verified (Unverified) Online Product Consumer Reviews On Consumer Product Attitudes, Kathryn Cort Dr., Roland Leak Dr.

Atlantic Marketing Journal

Customer product reviews are an integral component for companies conducting e-commerce, enabling them to stay connected and engaged with their consumers. However, more important these reviews are being utilized and incorporated into the marketing plans of companies. Companies can use a mixture of verified and unverified purchase badges in their displayed product reviews. This study finds that as customers are provided with this additional information to help form impressions about the products they are reviewing, customers' need for cognition ultimately determines how they utilize the presence or absence of these badges.


Ira Disclosure Framing Effects On Purchase Decisions, Eugene Cautillo, Mary M. Long Jan 2022

Ira Disclosure Framing Effects On Purchase Decisions, Eugene Cautillo, Mary M. Long

Atlantic Marketing Journal

This research examines the use of disclosures included in IRA advertisements to determine their impact on purchase decisions. Disclosures were manipulated through different framing language to examine the investor’s risk perception. The Hayes Process Model was used to test the significance of investor risk perception and risk propensity (investor’s likelihood to act on risk perception) related to framing manipulation and ultimately, the purchase decision. The level of risk propensity was then used to assess the impact on the purchase decision for investors with varying sophistication levels. Additionally, the investor’s sophistication level, determined via a series of investment questions, was also …


Adoption And Diffusion Of At-Home Medical Tests, Savannah Campbell, Mark Mitchell, Jerome Christia, Melissa Clark Jan 2022

Adoption And Diffusion Of At-Home Medical Tests, Savannah Campbell, Mark Mitchell, Jerome Christia, Melissa Clark

Atlantic Marketing Journal

The purpose of this study is to understand the at-home medical test market including the medical and regulatory requirements to create at-home medical tests, as well as the market factors that influence consumer adoption in the context of the COVID-19 pandemic. To address testing shortages of COVID-19 tests companies created at-home tests which were rapidly approved by the FDA, bringing at-home testing to the forefront.

History of at-home health testing is reviewed, the medical requirements for creating them, and how the pandemic has affected such testing. Tables are also included to demonstrate currently available tests and potential future tests. The …