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The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang
The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang
Atlantic Marketing Journal
In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends that …
The Analysis Of Barriers To Knowledge Management In The Organization, Anna Ujwary-Gil
The Analysis Of Barriers To Knowledge Management In The Organization, Anna Ujwary-Gil
Anna Ujwary-Gil
tThe subject of this article is to highlight the need for cooperation and exchange of knowledge among communities of the organization to develop and achieve competitive advantage in the market. On the other hand, research indicates that cooperation is not always the case, so it is worth considering why this is happening. An important part of this article is to present the latest results of research carried out under the EU project entitled Knowledge Management System Model for Enterprise. An analysis of barriers to knowledge management. A tool for analysis of barriers to knowledge management in the company (Model Personnel …
Anheuser-Busch And The Eu, Keith Tolbert
Anheuser-Busch And The Eu, Keith Tolbert
Undergraduate Theses and Capstone Projects
The following paper provides analysis of Anheuser-Busch, its current position within the European Union (EU), and its opportunities/threats that exist in the EU. Included is background information about Anheuser-Busch containing its products, financial condition, and major competitors within the EU. I have provided extensive analysis o f the areas of concern for Anheuser-Busch in the EU as well as recommendations for the company to consider. The major market for opportunity covered is Germany. Anheuser-Busch is not a current competitor in Germany, however, possible expansion opportunities into the country is addressed. Additionally, a realistic outlook of Anheuser-Busch’s future other EU countries …