Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
-
- Art galleries (1)
- Artists (1)
- Business (1)
- Coating (1)
- Collectors. (1)
-
- Constructivist learning (1)
- Design thinking (1)
- Design-thinking (1)
- Fine arts marketing (1)
- Hi rise (1)
- Industry structure (1)
- Innovation (1)
- Learning experience design (1)
- Learning object (1)
- Marketing facilitators (1)
- Marketing intermediaries (1)
- Museums (1)
- Packaging (1)
- Profile (1)
- Raised (1)
- Soft touch (1)
- Tactile (1)
Articles 1 - 4 of 4
Full-Text Articles in Other Business
Tim Brown, Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation (2009), Esra Gonen
Tim Brown, Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation (2009), Esra Gonen
Markets, Globalization & Development Review
No abstract provided.
The Potentials Of Learning Object Design In Design Thinking Learning, Can Guvenir, H.Humanur Bagli
The Potentials Of Learning Object Design In Design Thinking Learning, Can Guvenir, H.Humanur Bagli
Markets, Globalization & Development Review
The market needs surviving skills such as creativity, communication, collaboration and critical thinking due to the evolving technologies; therefore, design thinking educations are getting spread. Design thinking education aims learners to gain problem-solving mindset by passing through the design thinking processes. Design thinking education - as a constructivist learning approach - has skill-based, effective and cognitive learning outcomes. The constructivist learning approach is based on constructing the knowledge on the prior knowledge of the learner by interacting with other learners, instructors and learning objects. Learning objects are the fundamental part of a learning process that carries the properties of the …
A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach
A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach
Atlantic Marketing Journal
This paper explains the need for a marketing elective course that would address the business field of fine arts marketing with an emphasis on visual arts including painting in various media including drawings and print reproductions, photography, and sculpture. The proposed course would be intended for general business students, marketing majors, and fine arts majors. The paper first reviews the overall business impact of fine arts marketing from a global business and United States perspective. The paper then suggests major topics and readings that would be included in such a course and the order in which these topics might be …
Consumer Perception Of Tactile Packaging: A Research Study On Preferences Of Soft Touch And Hi Rise Coatings In Cosmetic Packaging, Malcolm G. Keif Ph.D., Colleen Twomey, Andrea Stoneman
Consumer Perception Of Tactile Packaging: A Research Study On Preferences Of Soft Touch And Hi Rise Coatings In Cosmetic Packaging, Malcolm G. Keif Ph.D., Colleen Twomey, Andrea Stoneman
Journal of Applied Packaging Research
A choice-based conjoint study was conducted sampling 400 individuals to determine their preference for Soft Touch and raised tactile coatings, which are sometimes called Hi Rise or profile coatings. Soft Touch coatings have a velvety, warm feel to them, and Hi Rise coatings simulate embossing with a glossy appearance to them. Both are considered tactile coatings, engaging the sense of touch.
Demographic profile data, level of agreement about statements related to cosmetic packaging and packaging choice set selections were collected. The conjoint sets contained three attributes: design color, tactile coatings, and price.
Design choice was split. Approximately half of the …