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Articles 1 - 15 of 15
Full-Text Articles in Other Business
A Commentary On The Dynamics Of The Local And The Global, And The Representations Of Minorities In Mediascapes, Delphine Godefroit-Winkel
A Commentary On The Dynamics Of The Local And The Global, And The Representations Of Minorities In Mediascapes, Delphine Godefroit-Winkel
Markets, Globalization & Development Review
This commentary intends to extend knowledge about local identities with regard to their representations in the mediascape. It uses two focal MGDR papers and uncovers the opportunities for local identities to develop in global-local dynamics. This commentary reminds the interdependence between the global and the local and how local identities are formed. We discuss the accessibility of local identities and cultures.
A Commentary On Culture, Sustainability And Market Transformations, Tracy Harwood
A Commentary On Culture, Sustainability And Market Transformations, Tracy Harwood
Markets, Globalization & Development Review
No abstract provided.
From Oceanography To Critical Marketing By Way Of Dismantling Fast Fashion: The Purposeful Research Trajectory Of Deniz Atik, Beatriz De Quero Navarro, Annamma Joy
From Oceanography To Critical Marketing By Way Of Dismantling Fast Fashion: The Purposeful Research Trajectory Of Deniz Atik, Beatriz De Quero Navarro, Annamma Joy
Markets, Globalization & Development Review
Deniz Atik’s curiosity and persistence has led her to dive in the complex waters of a powerful and ubiquitous contemporary phenomenon: fast fashion. From a critical perspective on marketing studies, Atik has addressed the impact of fast fashion on the environment, workers’ rights, consumer welfare, and the global system of industries and philosophies around fashion markets. Problematizing the logics of sustainability, western beauty standards and consumer vulnerability in terms of identity and representation are central analyses in her literature that proposes new perspectives on the universe of constructs related to fast fashion to be analyzed in the context of post-modern …
Doing Good: Navigating The Csr Maze In India – Review Of Book By Meena Raghunathan, Ruchi Tewari, Aatman Shukla
Doing Good: Navigating The Csr Maze In India – Review Of Book By Meena Raghunathan, Ruchi Tewari, Aatman Shukla
Markets, Globalization & Development Review
No abstract provided.
Competing Visions Of Fundamental Global Change: Comparative Book Review Of Rethinking Humanity By Seba & Arbib, Cristian Ziliberberg
Competing Visions Of Fundamental Global Change: Comparative Book Review Of Rethinking Humanity By Seba & Arbib, Cristian Ziliberberg
Markets, Globalization & Development Review
No abstract provided.
A Global Palette Of Insightful Reviews, Nikhilesh Dholakia, Deniz Atik
A Global Palette Of Insightful Reviews, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
Consumers’ Subjective Well-Being In Brazil: Suggested Extensions For Researching A Market With Continental Dimensions, Igor De Jesus Lobato Pompeu Gammarano
Consumers’ Subjective Well-Being In Brazil: Suggested Extensions For Researching A Market With Continental Dimensions, Igor De Jesus Lobato Pompeu Gammarano
Markets, Globalization & Development Review
This commentary starts by recognizing, in the lead article of this issue, the importance of studying empirically the relationships between marketplace activities and consumers' perceived subjective well-being in Brazil. The commentary then presents a number of ways in which future research studies of this type can be strengthened, in terms of geographical coverage, methods employed and analytical-interpretive tools used. The commentary also offers literature links to a variety of consumption modes, from minimalist to hedonic; pointing out that subjective well-being is influenced by these styles/modes of consumption.
Subjective Well-Being, Happiness, And Fairness Of Marketing Systems In Brazil: Some Further Thoughts, Stefânia Ordovás De Almeida, Ely José De Mattos
Subjective Well-Being, Happiness, And Fairness Of Marketing Systems In Brazil: Some Further Thoughts, Stefânia Ordovás De Almeida, Ely José De Mattos
Markets, Globalization & Development Review
Subjective well-being is often popularly referred to as happiness. In this dialogue commentary, we point to these additional aspects of subjective well-being or happiness: (1) Some findings from another study of this type, in another region of Brazil; (2) Several macro-level observations, drawn from Brazil as well as globally, on the complex relationships between marketing practices, public policies, consumption styles and subjective well-being.
Consumers' Perceptions Of The Role Of The Marketing System In Subjective Well-Being, Valcir Farias, Ramon Silva Leite
Consumers' Perceptions Of The Role Of The Marketing System In Subjective Well-Being, Valcir Farias, Ramon Silva Leite
Markets, Globalization & Development Review
The term happiness is used colloquially to refer to subjective well-being. In the years when the performance of marketing systems in Brazil was reduced, there was a fall in happiness index, which demonstrates the importance of marketing systems in the subjective well-being of individuals and society. Most studies on the role played by the marketing system in subjective well-being are based on mature markets. Little has been studied on the subject in Latin American markets. This article describes the role of marketing systems in the subjective well-being of Brazilian consumers. In qualitative research through interviews with consumers from cities of …
The Conundrums Of Happiness And Subjective Well-Being: Views From Brazil, Nikhilesh Dholakia, Deniz Atik
The Conundrums Of Happiness And Subjective Well-Being: Views From Brazil, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
From ‘Homo Economicus’ To ‘Homo Culturalis’: Review Of Irrationally Rational By V. Raghunathan, Milind M. Shrikhande
From ‘Homo Economicus’ To ‘Homo Culturalis’: Review Of Irrationally Rational By V. Raghunathan, Milind M. Shrikhande
Markets, Globalization & Development Review
No abstract provided.
Inequality, Economic And Cultural Polarization, And Entrepreneurship Challenges In Emerging Contexts, Nikhilesh Dholakia, Deniz Atik
Inequality, Economic And Cultural Polarization, And Entrepreneurship Challenges In Emerging Contexts, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
Minari: The Concealed Asian Aspiration Wrapped In The American Dream, Anh Luan Tran-Nguyen, Arthur Nguyen
Minari: The Concealed Asian Aspiration Wrapped In The American Dream, Anh Luan Tran-Nguyen, Arthur Nguyen
Markets, Globalization & Development Review
After the success of the Korean film Parasite, Minari – a quasi-autobiographical drama of the Korean-American film director Lee Isaac Chung – has again turned the global public’s attention to Korean culture at large. In this review, we shed light on two themes that we capture from the movie: tensions and compromises in chasing the American dream of immigrants. Although stories about pursuing the American dream are abundant, we know less about how that dream causes tensions at the individual and family levels and how the tensions are resolved. Minari is an excellent example to probe the unfolding issues relating …
Minari: The Invincible, Soonkwan Hong
Minari: The Invincible, Soonkwan Hong
Markets, Globalization & Development Review
No abstract provided.
Hyphenated Globalization: First, Wide Propagation; Then, Gradual Elimination, Nikhilesh Dholakia, Deniz Atik
Hyphenated Globalization: First, Wide Propagation; Then, Gradual Elimination, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.