Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Branded content (1)
- Business (1)
- Business Facebook Page (1)
- Business Growth (1)
- Business content (1)
-
- Business modeling (1)
- Coaching (1)
- Coaching Tips for Business (1)
- Diversion (1)
- EWOM (1)
- Ecostep program (1)
- Electronic word of mouth (1)
- Entrepreneurship (1)
- Environmental studies senior thesis (1)
- Facebook (1)
- Fan (1)
- Future (1)
- Gig (1)
- GigEconomy (1)
- Global (1)
- Global Marketplace (1)
- Information (1)
- Innovation (1)
- Leadership (1)
- Meaning (1)
- Megatrends (1)
- Pass along (1)
- Personal identity (1)
- Post (1)
- Purpose (1)
Articles 1 - 3 of 3
Full-Text Articles in Other Business
Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash
Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash
College of Journalism and Mass Communications: Theses
One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …
7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye
7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye
Community Vitality Initiative Collections
No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.
Developing A Sustainable Business Plan At The Shopping Center Of Southpointe Mall In Lincoln, Nebraska, Jessica Marie Hanson
Developing A Sustainable Business Plan At The Shopping Center Of Southpointe Mall In Lincoln, Nebraska, Jessica Marie Hanson
Department of Environmental Studies: Undergraduate Student Theses
This project consists of creating sustainable business plans for a group of diverse retail stores at the mall of SouthPointe Pavilions in Lincoln, Nebraska. A series of interviews took place with five managers at the businesses including: Scheels, Old Chicago, Bed Bath and Beyond, Von Maur, and Barnes and Noble. The questions were based around five different topics including: Technological, Environment, Socio-Cultural, Economic, and Public Policy. The Technological area includes processes with the product (or service) that occur before it arrives, during, and after it is sold. The Public Policy area includes if the business has an environmental policy, how …