Organizational Behavior and Theory Commons^™

Assessing Interventions For Reducing Gender-Based Occupational Stereotypes : A Multi-Method Study Comparing The Implicit Association Test To Indirect And Explicit Measures Of Stereotypes, And An Examination Of Sex Roles And Entity Versus Incremental Lay Theories Of Social Perception, Carolyn C. Matheus

Legacy Theses & Dissertations (2009 - 2024)

Certain occupations are often stereotyped as feminine (e.g., elementary school teacher) while others are stereotyped as masculine (e.g., engineer) (White, Kruczek, Brown, & White, 1989; White & White, 2006). This study proposed using multiple methods to assess stereotypical judgments about the masculinity and femininity of five occupations: engineer, law enforcement officer, accountant, fashion designer, and elementary school teacher. Implicit, indirect, and explicit assessments were used to measure gender based stereotypes of occupations to examine similarities or differences between the different methods. Implicit assessments involve measuring automatic evaluations to stimuli, while indirect assessments involve gender ratings of attributes associated with occupations. …