Operations and Supply Chain Management Commons^™

Customer Value, Product Repositioning And Supply Chain Strategy: A Case Of Supply Chain Design For Lansea Corporation, Lei Zhang

Dissertations and Theses Collection (Open Access)

With continuous development of Chinese economy, the incomes of Chinese citizens are constantly increasing, leading to dramatical changes of consumer demand patterns, especially in household electric appliances. The analysis of income and household wealth shows that the proportion of the middle-class population is about 20%-30% of the total population, and this proportion is still increasing. Consequently, it seems that consumption is constantly upgrading. This means, on one hand, part of the consumers still focuses on quality and cost, while on the other hand, part of consumers pays more attention on performance and styles. Therefore, it is critical for the manufacturers …