Operations and Supply Chain Management Commons^™

ُThree Essays On Addressing Risks Under The Servicizing Business Model, Tina Arabian

Theses and Dissertations (Comprehensive)

In view of the recent trend to prioritize access to a product over ownership, manufacturers may consider switching from selling their product to servicizing. The benefits of the servicizing business model, under which a firm sells the use or functionality of a product rather than the product itself, extend beyond providing firms with new economic opportunities. It is also recognized as a sustainable business model because it encourages firms and customers to be more conscious of product design and consumption patterns, respectively. Although this business model offers opportunities to the environment and the economy, it entails the risks of product …

Three Essays On The Interface Of Sales And Operations Management, Sara Babaee

Theses and Dissertations (Comprehensive)

This dissertation investigates three profit maximization models for coordinating Sales and Operations (S\&OP) management.

The first problem considers implementing a customer education strategy for the digital channel users of a multi-channel service provider. Using a customer network flow model, I investigate the effect of customer education in the digital channel on the number of users of digital and in-person channels. Further, I define a customer value metric that characterizes the optimal level of education effort. Finally, I determine conditions under which the effect of positive word-of-mouth regarding the quality of education dominates the lifetime value of customers.

The second problem …