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Operations and Supply Chain Management Commons™
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Full-Text Articles in Operations and Supply Chain Management
Strategic Plan: Amazon, Olivia J. Flamand, Aaron Wisher, Shannon Riley
Strategic Plan: Amazon, Olivia J. Flamand, Aaron Wisher, Shannon Riley
Undergraduate Theses, Professional Papers, and Capstone Artifacts
No abstract provided.
Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert
Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert
Atlantic Marketing Journal
Often the most valuable assets of a marketing driven firm are intangible assets such as a brand name, intellectual capital, and the expertise and knowledge of employees. The new breed of marketing leaders understand that it is important for employees to collaborate and be engaged and that leaders must be agents of change, creative, ethical, and global thinkers who can create learning organizations. The research reveals that organizations that are going to thrive in the knowledge economy are those that have marketing leaders who can build learning organizations, encourage diversity, and ensure employees are engaged in meaningful work.
Green Freight Asia (C): The Road Ahead, Jason Woodard, Christopher Dula
Green Freight Asia (C): The Road Ahead, Jason Woodard, Christopher Dula
C. Jason Woodard
Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation.
Green Freight Asia (C): The Road Ahead is the third and final part of the case series. It …
Green Freight Asia (A): Driving The Adoption Of Sustainable Supply Chain Practices, Jason Woodard, Christopher Dula
Green Freight Asia (A): Driving The Adoption Of Sustainable Supply Chain Practices, Jason Woodard, Christopher Dula
C. Jason Woodard
Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation. The first part, Green Freight Asia (A): Driving the Adoption of Sustainable Supply Chain Practices, chronicles the formation …
Green Freight Asia (B): Navigating Toward A Successful Partnership, Jason Woodard, Christopher Dula
Green Freight Asia (B): Navigating Toward A Successful Partnership, Jason Woodard, Christopher Dula
C. Jason Woodard
Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation. The second part, Green Freight Asia (B): Navigating Toward A Successful Partnership, explores how a collaborative partnership between …