Operations and Supply Chain Management Commons^™

The Revenue Operations (Revops) Framework: A Qualitative Study Of Industry Practitioners., Oliviero Mottola

Dissertations and Theses

In recent years Revenue Operations or RevOps has emerged in professional circles as a new approach to manage Sales, Marketing and Customer Success teams in the context of b2b sales. In practitioner circles, RevOps definitions range from the increased collaboration of the three job functions to an all-out creation of job function within organizations. While the subject of interdepartmental alignment has been covered extensively in academia (albeit not exhaustively), RevOps as a term and set of practices has received no attention and industry practitioners struggle to find a unified set of best practices that isn’t coming from organizations trying to …