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Full-Text Articles in Operations and Supply Chain Management
Strategic Excellence In Post-Digital Ecosystems: A B2c Perspective, Edin Güçlü Sözer, Mustafa Emre Civelek, Murat Çemberci
Strategic Excellence In Post-Digital Ecosystems: A B2c Perspective, Edin Güçlü Sözer, Mustafa Emre Civelek, Murat Çemberci
Zea E-Books Collection
The basic production of the digital economy is knowledge. As it becomes more important, traditional factors like labor and capital become less so. As technological innovation changes the nature of employment, the conversion of labor to consumption becomes increasingly difficult. E-commerce is the most important driving force of the digital economy. Using technology and information networks effectively allows brands or companies to effect rapid changes in competitive markets. The emergence of neo-consumers calls for a higher order of information exchange and interaction. Companies must reasses their complete business processes in a holistic way to ensure market prominence in an economy …
The Impact Of Electronic Commerce On Business-Level Strategies, Ann L. Fruhling, Lester A. Digman
The Impact Of Electronic Commerce On Business-Level Strategies, Ann L. Fruhling, Lester A. Digman
Interdisciplinary Informatics Faculty Publications
This paper examines the impact of electronic commerce on business-level strategies. The paper examines electronic commerce (E.C) from the perspective of intra-business E.C., business-to-business E.C., business-to-consumer E.C., and value/supply chain management. Business-level strategies are considered to include: added-value, differentiation, cost leadership, focus, and growth source. The paper concludes that E-commerce will have significant impacts on each of the business-level strategic areas.