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Operations and Supply Chain Management Commons

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Marketing

2022

Colostrum

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Colostrum Pill Supplement Business Plan, Jackson Scott May 2022

Colostrum Pill Supplement Business Plan, Jackson Scott

Supply Chain Management Undergraduate Honors Theses

The health benefits of supplementing bovine colostrum are plentiful and extremely under-marketed. Bovine colostrum provides an immense amount of immune system support which is a growing concern for consumers as a result of the pandemic. The other customer segment for bovine colostrum is people into fitness and putting on lean muscle mass. Natural growth hormones and bioactive proteins promote the growth of muscle mass. Finish First Nutraceuticals will be a subset of Finish First Equine, a well established horse supplement company which has supplemented the last two Kentucky Derby winners.