Nonprofit Administration and Management Commons^™

University Fundraising Through Special Events: An Application Of The Theory Of Planned Behavior, Megan Elizabeth Hobbs

Master's Theses

The purpose of this study was to apply the Revised Theory of Planned Behavior and EVENTQUAL models to explore (1) event qualities that significantly impact guests’ satisfaction with a university event that they attend, (2) significant factors influencing university loyalty as a result of an event, and (3) willingness to make a charitable donation to a university as a result of attending an event. An online survey was sent to attendees of an annual Cal Poly auction event between 2002 and 2016 that directly benefits Cal Poly students. The data were used to test a series of hypotheses to determine …

Family Asset Building Coalition's Case For Support, Nada Bakir, Kailyn Wells

Fundraising and Marketing

The Family Asset Building Coalition (FABC) is a partnership of nonprofit and community organizations united by the common goal of assisting low-income families achieve economic mobility.

This is their case for support.

Prooncavi's Case For Support, Prooncavi

Fundraising and Marketing

ProOncavi is the leading cancer prevention and early detection organization in all of Baja California. This is their case for support.

Laredo Area Community Foundation Case For Support, Laredo Area Community Foundation

Fundraising and Marketing

The community foundation acts as a driving force to develop a permanent endowment, to assess and to respond to emerging and changing community needs, to provide a vehicle and service for donors with varied interest and levels of giving, and to serve as a resource catalyst for charitable activities in the community.

This is Laredo Area Community Foundation's case for support.

Storytelling In Art Museums, Hayley P. Trinkoff

Seton Hall University Dissertations and Theses (ETDs)

Storytelling, in the context of art museums, is a method of communicating the qualities and attributes of art through a story. It helps the visitor bring the work of art to life and understand something the eye cannot see, a compelling narrative. It is important for visitors to discuss art and share stories on tours and through virtual media. We learn and form our own meanings from stories. These interactions will help build more relationships within communities. It is the museum’s job to take visitors on a journey and introduce them to new objects and perspectives.

This thesis addresses what …

Turnover Intentions Of Nonprofit Fundraising Professionals: The Roles Of Perceived Fit, Exchange Relationships, And Job Satisfaction, Abbi L. Haggerty

Theses and Dissertations

This study explores the turnover intentions of fundraisers employed by 501(c)(3) public charities in the United States. Specifically, the study considers the effects of the following variables on fundraisers’ intentions to leave their current position (in the short-term and long-term) and/or the profession of fundraising: perceptions of fit with organization and job; exchange relationships between employees and their organization and supervisor; overall job satisfaction; culture of philanthropy; salary; age; and organizational size. Through a secondary analysis of a national data set, multiple regression analysis identifies the variables that are statistically significant predictors of turnover intentions.

Perceived person-organization fit, job satisfaction, …

A New Look At Nonprofit Online Fundraising: Persuasion Through The Means Of Credibility And Psychological Consistency, Kaytlin Lemier

Journal of Undergraduate Research at Minnesota State University, Mankato

A study was conducted to examine how the persuasive elements of a message contribute to non-profit organizations’ potential to gain financial support. The purpose of the study was to apply theories of persuasion to advance an understanding of the underlying elements relevant to successful fundraising appeals. The two main constructs examined were credibility and psychological consistency. Applied to the context of non-profit fundraising, credibility refers to the judgments granting institutions and/or donors make about the believability of the non-profit organization or its individual representatives, and psychological consistency refers to donors’ internal drive to reduce inconsistencies between their behavior and their …

Crowdfunding In Museums, Melanie R. Bump

Seton Hall University Dissertations and Theses (ETDs)

The successes of websites such as Kickstarter and Indiegogo have propelled the popularity of crowdfunding and have made it a viable mode of fundraising in museums. Museums have used crowdfunding to raise funds for a wide variety of purposes including purchasing property, construction, disaster recovery, exhibition production, educational programs, and artifact conservation. An increasing number of museums have launched campaigns through various crowdfunding websites, experiencing varying degrees of success. In order to use crowdfunding as an effective fundraising tool, it is important to understand all the factors that contribute to the overall achievement of a crowdfunding campaign.

This thesis describes …

Increasing Individual Donations At Mill Street Loft, Anreka Gordon

MPA Capstone Projects 2006 - 2015

A percentage of its total operating budget, Mill Street Loft's (MSL) individual donations have remained at 3 percent since 2011. MSL would like to launch new programs and expand program scholarship assistance but is unable to do so because of its small level of discretionary income. This study examines how MSL can enhance fundraising strategies to increase individual donations.

Youthbuild Providence: Public Relations Plan, Madeline Armater, Clayton Durant, Michelle Ryder, James Paternostro, Kaiwen Zhu

Marketing and Communications

Understanding what incentives drive businesses to partner with non-profits, as well as understanding what media business owners will pay attention to can help our firm get YouthBuild Providence’s name and message in the correct places that will have a higher probability of being consumed by these higher level managers or small business owners. To get the message out correctly, we are going to leverage the use of social media and local media to push our message out to small businesses.

Community Preparatory School: Alumni Relations Plan, Arnold Robinson

Marketing and Communications

When trying to get people to understand your message, you can use the Uses and Gratifications theory which talks about how people tend to pay attention when they are entertained, informed, their opinions get reinforced and they have a sense of belonging. Our message will get people to pay attention because the Alumni already have a sense of belonging to CPS, and it informs and reinforces their opinions about caring for their Alma mater. We will get Alumni to believe this message by holding events and other activities in which they can be a part of.

Empowered And Engaged: Exploring Social Media Best Practices For Nonprofits, Tessa Warner, Alexis Abel, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Although nonprofits see value and potential in social media, many have not yet mastered social media and harnessed their full potential. This phenomenological study sought to identify the best social media strategies and tactics for effectively engaging existing and potential donors, volunteers and stakeholders, according to social media nonprofit professionals. Six themes emerged: listening to the audience; engaging instead of fundraising; sharing relevant, valuable and actionable content; being honest, accessible and responsive; using social media as part of a multi-channel strategy; and that measuring is mandatory.

Annual Giving: Recommended Practices For Universities Based On Current Literature, Conversations With Professionals, And Personal Experience, Paige Berry

Honors College Theses

Development, or fundraising, is essential to non-profit institutions. Hospitals, universities, and charity groups rely on the support of individuals, corporations, foundations, and government agencies to fund their endeavors. Educational fundraising has existed in America as long as the higher education system itself. Private institutions like Harvard College originally gained funding by sending solicitors from America to England. (Worth, 1993, p. 18) Throughout the years, departments that focus exclusively on development have been established in universities and non-profits, with subdivisions focused on various constituent segments. At educational institutions, alumni relations departments often form partnerships with development offices because of the similarities …

Summerbridge Case For Support, Summerbridge San Diego

Fundraising and Marketing

Summerbridge seeks to close the summer learning loss gap between low and high income students and encourage talented college students to consider a career in teaching.

This is their case for support.

Surfers For Cetaceans Marketing Strategy, Surfers For Cetaceans

Fundraising and Marketing

Surfers for Cetaceans (S4C) is dedicated to the conservation and protection of marine wildlife, in particular whales and dolphins also known as cetaceans.

The organization’s primary markets are ocean-minded people including surfers, sailors, and divers. S4C also attracts environmental enthusiasts and animal rights activists.

Resources such as funding, volunteers, brand recognition and awareness limit the organization’s ability to execute its mission.

Relational Exchange In Nonprofits: The Role Of Identity Saliency And Relationship Satisfaction, Jennifer Anne Taylor

School of Public Service Theses & Dissertations

Research and practice in nonprofit fundraising has increasingly been focused on the benefits of relational exchange. This dissertation examines relationships between donors and nonprofit organizations and their impact on the charitable giving levels using identity salience and relationship satisfaction as key mediators of nonprofit relational exchange. Previous research has shown that there are a plethora of charitable giving motivations that contribute to supportive behaviors in the nonprofit context; however, this research does not provide a comprehensive understanding of the intervening variables. This study modified previous studies by introducing relationship satisfaction in addition to identity saliency, as mediating constructs. Results confirm …

Wounded Warrior Foundation Case Statement, Wounded Warrior Foundation

Fundraising and Marketing

Wounded EOD Warrior Foundation is a 501(c)3 nonprofit organization that provides assistance to our Wounded EOD (Explosive Ordinance Device) Warriors and their families in the form of financial relief.

This is their case for support.

San Diego Audubon Society's Protecting & Enjoying Our Nearby Nature, San Diego Audubon Society

Fundraising and Marketing

A case for supporting the San Diego Audubon Society in protecting and enjoying nearby nature.

San Diego Asian Film Foundation Fundraising Plan, Nicole Coleman-Miller, Lina Park

Fundraising and Marketing

The San Diego Asian Film Foundation (SDAFF) is an independent nonprofit organization dedicated to connecting and transforming lives through film.

This fundraising evaluation and initial fundraising plan, developed by consultants in USD Nonprofit Management Program, marks one of the organization’s first steps toward a focused and dedicated long-term and strategic fundraising goal.

Intercollegiate Athletics And Institutional Fundraising: A Meta-Analysis, J. Michael Martinez, Jeffrey L. Stinson, Minsoo Kang, Colby B. Jubenville

All Faculty Scholarship for the College of Business

After nearly 30 years of research, the disparate findings of studies examining the influence of intercollegiate athletics on private, individual giving to higher education institutions have failed to generate generalizable knowledge. The current study examined all available empirical studies conducted between 1976 and 2008 on this topic. Meta-analysis results indicate that intercollegiate athletics does have a small, but statistically significant, effect on giving. Follow-up analysis revealed four significant moderators on the strength of the intercollegiate athletic-private giving relationship: the gift target (i.e., athletic vs. academic programs), the alumni status of the donor, the level of NCAA membership, and whether or …

Fear And Loathing On The (Capital) Campaign Trail, James L. Narduzzi

School of Professional and Continuing Studies Faculty Publications

It has been nearly five years since I wrote "Engaging Continuing Education Alumni" for this publication and several additional years prior to that since I began talking at various UCEA meetings about the fundraising potential of continuing higher education. During the ensuing period I have been through an institutional capital campaign, helped raise nearly $2.5 million dollars earmarked for school projects, succeeded in making friends and supporters beyond my wildest dreams, and failed miserably in accomplishing the fundraising goals established for the school. This article reflects on the lessons learned by a fundraising novice whose school was engaged in an …

Scoreboards Vs. Mortarboards: Major Donor Behavior And Intercollegiate Athletics, Jeffrey L. Stinson, Dennis R. Howard

All Faculty Scholarship for the College of Business

In an era where intercollegiate athletics departments are increasingly reliant on and successful in obtaining charitable donations, three fundamental questions surrounding charitable contributions to educational institutions were empirically examined. Who gives to educational institutions in support of academic and athletics programs? Does the improved performance of athletic teams influence both types of giving to educational institutions? Does increased giving to athletics have a negative impact on charitable giving to educational programs at the same institution? An in-depth analysis of donor behavior at a major public university revealed that contrary to popular assumption, both alumni and non-alumni made gifts to both …

Philanthropic Partnerships: The Theory Of The Commons, Roger A. Lohmann

Faculty & Staff Scholarship

In Anglo-American traditions, the concept of a commons has historically been most frequently attached to shared land in joint use by a village or community. The common theory of voluntary action presents organized collective action as consisting of shared purposes, shared resources and voluntary participation resulting in an evolving sense of mutuality, and moral order, consisting of shared norms of fairness and participation.

Special Events And Community Elites: An Exploratory Study, Roger A. Lohmann

Faculty & Staff Scholarship

Special events are an important phenomenon in the American voluntary sector, both as a form of fundraising activity and as celebrations of the efforts of volunteers and recognition of the importance of causes and problems. This unpublished paper reports on a study of a national sample of elite special events publicized in a national circulation magazine which at the time published a regular feature in each issue highlighting charitable events. Findings profile the kinds of events and beneficiaries identified as special events during the 1980s, before an extensive amount of fundraising research had been done.