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Nonprofit Administration and Management Commons™
Open Access. Powered by Scholars. Published by Universities.®
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Articles 211 - 240 of 286
Full-Text Articles in Nonprofit Administration and Management
No. 121 1993 April
International Journal for Business Education
SIEC Historical Documents
No. 120 1992 November
International Journal for Business Education
SIEC Historical Documents
No. 119 1992 April
International Journal for Business Education
SIEC Historical Documents
No. 118 1991 November
International Journal for Business Education
SIEC Historical Documents
No. 117 1991 April
International Journal for Business Education
SIEC Historical Documents
No. 116 1990 November
International Journal for Business Education
SIEC Historical Documents
No. 115 1990 April
International Journal for Business Education
SIEC Historical Documents
No. 114 1989 November
International Journal for Business Education
SIEC Historical Documents
No. 113 1989 April
International Journal for Business Education
SIEC Historical Documents
No. 112 1988 November
International Journal for Business Education
SIEC Historical Documents
No. 111 1988 April
International Journal for Business Education
SIEC Historical Documents
The Integration Of Marketing In Colleges And Universities In The United States, Leslie A. Goldgehn
The Integration Of Marketing In Colleges And Universities In The United States, Leslie A. Goldgehn
Marketing (Formerly Marketing and Law)
EXECUTIVE SUMMARY:
An important element of the nonprofit sector is this country's colleges and universities. These institutions are faced with the classic marketing problems of enrollment decline, slow growth, changing buying patterns, increased competition and increased expenditures.
Despite the current need and wealth of marketing information available to universities and colleges, the literature indicates that most of these institutions have not adopted a marketing orientation.
In his 1979 dissertation, Blackburn provided data indicating the level of use of sixteen specific marketing techniques and their perceived effectiveness at 446 colleges and universities across the country. The results are rather curious--Blackburn noted …
No. 110 November 1987
International Journal for Business Education
SIEC Historical Documents
No. 109 1987 April
International Journal for Business Education
SIEC Historical Documents
No. 108 1986 November
International Journal for Business Education
SIEC Historical Documents
No. 106 1985 November
International Journal for Business Education
SIEC Historical Documents
No. 104 1984 November
International Journal for Business Education
SIEC Historical Documents
No. 103 1984 April
International Journal for Business Education
SIEC Historical Documents
No. 101 1983 April
International Journal for Business Education
SIEC Historical Documents
No. 100 1982 November
International Journal for Business Education
SIEC Historical Documents
No. 100 1982 November
International Journal for Business Education
SIEC Historical Documents
No. 98 1981 November
International Journal for Business Education
SIEC Historical Documents
No. 97 1981 April
International Journal for Business Education
SIEC Historical Documents
No. 96 1980 November
International Journal for Business Education
SIEC Historical Documents
No. 95 1980 April
International Journal for Business Education
SIEC Historical Documents
No. 94 1979 November
International Journal for Business Education
SIEC Historical Documents
No. 92 1978 November
International Journal for Business Education
SIEC Historical Documents
No. 90 1977 November
International Journal for Business Education
SIEC Historical Documents
No. 89 1977 April
International Journal for Business Education
SIEC Historical Documents
Ua6 Lost River Cave: Old Developments, New Developments, Kenneth W. Smith
Ua6 Lost River Cave: Old Developments, New Developments, Kenneth W. Smith
WKU Administration Documents
Paper written by Kenneth Smith for Management 410 class in 1976 regarding the potential business development of Lost River Cave.