Nonprofit Administration and Management Commons^™

An Integrated Marketing Communications Plan For The Great American Comedy Festival, Johnny Carson Theatre, Norfolk, Nebraska, Adnormal Strategies, Emily Schaefer, Tony Nelson, Dominique Brown, Kary Benson, Mickey Mcconkey, Katheryn Schuller, Amanda Gammel, Max Wesely

College of Journalism and Mass Communications: Student Advertising Projects

EXECUTIVE SUMMARY Client: The Great American Comedy Festival

Campaign Purpose: In the summer of 2014, members of the Great American Comedy Festival approached our team of 8 advertising and public relation students with a specific task. The proposed task was to help increase attendance as well as raise awareness for future Great American Comedy Festivals. Our team’s mission is to present innovative ideas that will help our client generate an increase in attendance and to also provide them with beneficial tactics for future festivals.

Research: For our campaign, we accumulated various data through both secondary and primary research. Our secondary …

The Baptist Church In Warren: Marketing Plan To Increase Public Awareness, Arnold Robinson

Marketing and Communications

Videos from nonprofits can feature “call-to-action” overlays to facilitate that action. Visitors can click on these overlays to visit the Church’s website. See the “YouTube Nonprofit Program” section to the right for more information about this option.

Keep Relationships Positive Or Do Things Right: Bridging Women Leaders’ Conflict Management Strategies In Non-Profit Organizations In Taiwan And The Us, Chin-Chung Chao, Dexin Tian

Communication Faculty Publications

Purpose – The present study aims at contributing to the knowledge of organizational communication and cross-cultural female leadership by examining the conflict management strategies between Taiwanese female presidents and their American counterparts in Rotary Clubs.

Design/methodology/approach – Data were collected through field observations and 25 in-depth interviews with 14 Taiwanese female presidents and 11 American female presidents in Rotary Clubs. Theme analysis of the interpretive method was used in this research.

Findings – This study revealed that the female presidents in both cultures applied obliging and integrating strategies to handle management conflicts. Yet, due to the interference of past presidents, …

Connecting With Volunteers: Memorable Messages And Volunteer Identification, Sarah Steimel

Department of Communication Studies: Faculty Publications

Many of the 1.8 million registered nonprofit organizations in the United States rely on the services of volunteers to be able to connect with and meaningfully serve their communities. However, volunteers are less likely to receive formal socialization and training than paid employees. Thus, this study employs the concept of memorable messages as a way for exploring the ways in which messages received by volunteers from a variety of organizational sources may affect their volunteer identification with the nonprofit organization they serve. Three results emerged from the data, including: (a) sources of memorable messages in volunteer organizations; (b) types of …

Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau

Management and Marketing Faculty Publications

The rapid global diffusion of mobile marketing makes it increasingly important to understand cross-­‐cultural consumer attitudes and behavioral intentions toward mobile marketing as a promotional channel. By building on the previously published research of Altuna and Konuk (2009), this work investigates the attitudes and behavioral intentions toward mobile marketing of Generation Y consumers in the United States, France, and China. Based on this analysis, Chinese Gen Y have the most positive attitude toward mobile marketing, and their overall attitude is significantly more positive than the attitudes of French and American Gen Y groups. While American Gen Y's behavioral intentions are …

Climbing The Himalayas: A Cross-Cultural Analysis Of Female Leadership And Glass Ceiling Effects In Non-Profit Organizations, Chin-Chung Chao

Communication Faculty Publications

Purpose – The present study aims at contributing to the knowledge of organizational communication and cross-cultural leadership by examining the relationship between cultural values and expected female leadership styles in non-profit organizations in Taiwan and the US. Design/methodology/approach – In total, 307 Rotarians in Taiwan and the US completed a survey meant to reveal their cultural values and expected female leadership styles. In addition, the method of semi-structured interviews was used to raise the participants’ consciousness of and critical reflections upon social practices regarding female leadership.

Findings – The research results are threefold. First, among the three major leadership styles, …

Culturally Universal Or Culturally Specific: A Comparative Study Of The Anticipated Female Leadership Styles In Taiwan And The United States, Chin-Chung Chao, Dexin Tian

Communication Faculty Publications

Guided by Bass and Avolio’s leadership frameworks and Hofstede’s modified cultural dimensions, the present cross-cultural study aims to compare and explore the relationships between cultural values and anticipated female leadership styles in non-profit organizations in Taiwan and the US. Regression and t-test analyses of 307 participants in 138 Rotary Clubs in the two societies reveal two research findings. First, Rotary Club members in Taiwan have higher scores in all the cultural dimensions of collectivism, masculinity, and life-long relationships than their US counterparts. Second, transformational leadership proves to be the most anticipated leadership style among Rotary Club members in both cultures. …

Media And The Non Profit World: A Case-Study On Wwf-Malaysia's Use Of Media Tools To Champion Advocacy, Anita Devasahayam

Social Space

As issues and campaigns for various causes in the non-profit space have begun to proliferate across Asia, the struggle to remain relevant and gain critical attention is growing. Author Anita Devasahayam discusses how the Malaysian chapter of the World Wide Fund for Nature tackled the challenge by devising new media strategies and advocacy campaigns to remain relevant in an increasingly connected and cause-conscious world.

Deliberation, Dialogue And Deliberative Democracy In Social Work Education And Practice, Roger A. Lohmann

Faculty & Staff Scholarship

Ideas of public talk were central in various aspects of the history of social work and professional education. Social work has never just been a consumer of deliberative ideas. Several fundamental ideas associated with deliberative democracy theory arose directly out of social work education and practice and continue to function in different forms within contemporary social work theory and practice.

Cultural Values And Anticipations Of Female Leadership Styles A Study Of Rotary Clubs In Taiwan And The United States, Chin-Chung Chao

Faculty Books and Monographs

Although the status of women in general has gradually improved in education, employment and leadership over the years, the big picture for women is still disheartening, and female leadership in higher positions is disproportionately represented. To address this issue for more satisfactory gender equality, this study undertakes a comparative quantitative and qualitative study of female leadership in non-profit organizations in the East and the West by exploring the relationships between the Rotary Club members¿ cultural values and their anticipated female leadership styles in Taiwan and the United States. Specifically, this study will provide more academic perspectives on female leadership in …

Promoting Third Sector Leadership: Letting A Thousand Flowers Bloom, Filippo Addarii, Ben Rattenbury

Social Space

How do we foster leadership and social innovation in the third sector? Filippo Addarii and Ben Rattenbury share a European method through the peer-led Euclid Network.

Social Entrepreneurship In The Practice Of Deliberation And Dialogue, Roger A. Lohmann

Faculty & Staff Scholarship

Advocates of public deliberation and sustained dialogue, like other change agents, often embrace roles as social entrepreneurs and engage in entrepreneurial efforts in promoting their cause. In particular, this may involve locating the resources necessary to establish and engage in programs of D & D, seeking to establish the costs and benefits of such programs, and furthering research into their effectiveness.

Deliberation And Dialogue In The Pracademic Commons, Roger A. Lohmann

Faculty & Staff Scholarship

There is a strong connection between deliberation and dialogue and commons theory Deliberative activity generally takes place within group settings that approximate the defining conditions of a commons. In addition, social capital, in the form of trust and a sense of mutuality, and construction of a new or reconstituted normative outlook typically result from successful deliberation and dialogue efforts. This poses several lessons for the practice of the practice of such discussions.

Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene J. Dickey, William F. Lewis, John Vanbeveren

Management and Marketing Faculty Publications

Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences.

Ua3/9/2 1997-2002 The Beginning Of A Transformation, Wku President's Office

WKU Administration Documents

A review of the first five years of the Gary Ransdell administration of Western Kentucky University. The booklet contains information regarding academic reputation, enrollment, private support, Sponsored Programs, budget, physical infrastructure, extended campus, distance education, economic development, athletics and a strategic plan for 2002-2007.

Ua37/30/2 Wku Research Notecards - F Topics, Lowell Harrison

Faculty/Staff Personal Papers

Notecards created by Lowell Harrison while researching his book Western Kentucky University. The cards transcribed below are for 259 topics beginning with F ranging from Faculty - Hunt to Future of Education.