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Articles 61 - 65 of 65

Full-Text Articles in Marketing

The Effects Of Environment Dynamism And Heterogeneity On Salespeople's Role Perceptions, Performance And Job Satisfaction, Ravipreet S. Sohi Jan 1996

The Effects Of Environment Dynamism And Heterogeneity On Salespeople's Role Perceptions, Performance And Job Satisfaction, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

This article develops a structural equations model which examines the effects of environmental dynamism and heterogeneity on salespeople’s role conflict, role ambiguity, performance and job satisfaction. The model is tested with EQS, using data collected from 230 salespeople in multiple companies and industries. Indicates that environmental dynamism reduces satisfaction and performance, and increases role conflict and ambiguity. Notes that environmental heterogeneity also reduces performance and increases role conflict, but does not have a significant effect on role ambiguity.


Salespersons’ Perceptions About Sales Contests: Towards A Greater Understanding, William H. Murphy, Ravipreet S. Sohi Jan 1995

Salespersons’ Perceptions About Sales Contests: Towards A Greater Understanding, William H. Murphy, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

Aims to improve understanding of an important and widely used management tool for motivating the salesforce – sales contests. Begins by introducing the question: what factors are associated with salespeople's feelings towards a sales contest? Several potentially relevant characteristics that are expected to be associated with various feelings towards contests are discussed. To test the hypotheses, data were collected through verbal protocols and surveys from salespeople belonging to a division of a Fortune 100 firm. Results indicate that salespeople's self-esteem, commitment level, and career stage play a role in influencing feelings towards the sales contest.

The impetus for this research …


International Marketing Educators Conference, Edith Cowan University Jan 1993

International Marketing Educators Conference, Edith Cowan University

Research outputs pre 2011

No abstract provided.


Water Transfers And Exchanges: Using The Market To Improve Water Use—A Legal/Institutional View, Gary D. Weatherford Jun 1986

Water Transfers And Exchanges: Using The Market To Improve Water Use—A Legal/Institutional View, Gary D. Weatherford

Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)

18 pages.


Marketing Nebraska Potatoes, J. O. Rankin Oct 1919

Marketing Nebraska Potatoes, J. O. Rankin

Nebraska Agricultural Experiment Station: Historical Circulars

Marketing Nebraska potatoes is no less important than raising them. It is often much more difficult, yet the pay for this service is grudgingly given. Failure to secure a good market causes more men to hesitate to enter or stay in the potato business than field risks. The full usefulness of the potato has not been secured until it is on the consumer's table. Every process necessary to get it there is a useful and productive process and the grower is no less productively engaged when working to find a market or to get these perishable wares into it than …