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Articles 61 - 62 of 62
Full-Text Articles in Marketing
East Vs. West: Strategic Marketing Management Meets The Asian Networks, George T. Haley, Chin Tiong Tan
East Vs. West: Strategic Marketing Management Meets The Asian Networks, George T. Haley, Chin Tiong Tan
Research Collection Lee Kong Chian School Of Business
Strategic management in Asia is different. Decision-making differs from that taught in Western, and even Asian, schools of business. In the last decade, the influence of Japanese management systems on Western management practice has become evident. Though the Japanese economy is the world's second largest, and Japan's population substantial, neither compares with the combined economies and combined populations of non-Japanese Asia. The influence of the most aggressive elements of the non-Japanese Asian business communities, the Overseas Chinese and Overseas Indian Networks cannot help to be felt on Western management practice. This article explains why this difference in decision-making styles exists, …
An Investigation Of Social Class As A Criterion For Deriving Market Segments Among An Elderly Population, George Bernard Glisan
An Investigation Of Social Class As A Criterion For Deriving Market Segments Among An Elderly Population, George Bernard Glisan
Graduate Theses and Dissertations
The purpose of this study was to examine the usefulness of social class as a basis for deriving target markets among elderly consumers. Using the retirement communities of Bella Vista and Hillcrest in Bentonville and Fayetteville, Arkansas, respectively, four social class groupings were derived. The social class groupings were obtained via the Hollingshead Three-Item Index of Social Position. Three of the hypotheses were developed in a manner to assess buyer behavior for prepurchase information acquisition, purchase decision choice criteria, and post-purchase degree of satisfaction for limited problem-solving types of purchases. In all instances the null hypotheses could not be rejected. …