Marketing Commons^™

Irish Marketing Review, Vol. 11, No. 2, 1998, Unknown

Issues

Irish Marketing Review deals with issues, developments, research and practice in marketing.

Irish Marketing Review, Vol. 11, No.1, 1998, Unknown

Issues

The Irish Marketing Review deals with issues, devlopments, research and practice in marketing. This is a special issue on Marketing Interfaces.

It's Not What You Make, It's The Way That You Say It: Reflections On The Design-Marketing Interface, Paul O'Sullivan

Articles

Good design is a cornerstone of marketing. Design is an important variable in every aspect of marketing activities- products, processes, packaging and communications. Yet this topic attracts little attention in the marketing literature and there is, one suspects, very little cross-fertilisation between marketing and design disciplines. This paper puts design on the agenda for both marketing academics and practitioners as well as providing a review of what is embraced within the broad subject of design. Some observations on the history and role of design in an Irish context are offered also.

Irish Marketing Review, Vol. 10, No.1, 1997, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Irish Marketing Review, Vol. 10, No. 2, 1997/98, The Marketing Institute

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Marketing Planning In Small Manufacturing Firms : An Investigation Into The Theory And Practice Of Marketing Planning By Small Manufacturing Firms In Counties Cork & Kerry., John Patrick Cowman

Theses

As a result of undertaking this study, the researcher hopes to be able to draw conclusions about the practical relevance to small manufacturing firms of the marketing planning concepts set out in marketing literature by writers such as Kotler, McCarthy, MacDonald, Stapelton and others.

This study examines marketing planning in small Manufacturing firms - SMFs - in the Irish Counties of Cork and Kerry.

The essential aims of this study are to try to determine:

(1) How marketing planning is carried out by companies in the target group;

(2) Contrast marketing planning practice among the target population with recommendations for …

Irish Marketing Review, Vol. 9, 1996, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Rockers For Walkers, Gerry Mortimer

Case studies

In 1995, James Boylan and Sons Ltd. was celebrating its fiftieth year of trading, though its origins dated back further. It was still mostly owned by the Boylan family who had controlled it since its inception. The company was based in the tiny and now largely deserted village of Mullan close to Emyvale in Co. Monaghan in the Republic of Ireland.

Fire Hose Technologies, Gerry Mortimer

Case studies

No abstract provided.

Irish Marketing Review, Vol. 8, 1995, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Irish Marketing Review, Vol. 7, 1994, Unknown

Issues

The Irish Marketing Review is a journal that deals with issues, development, research and practices in Marketing.

Irish Marketing Review, Vol. 6, 1993, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Euro Coach Builders, Gerry Mortimer

Case studies

Joe Ferry was a native of the Gaeltach region of Gweedore in the north western part of Donegal. The county of Donegal itself occupies the north west corner of Ireland. Its geographical position is unusual in that it is virtually bounded on all sides by the Atlantic Ocean or the border with Northern Ireland, though the county is part of the Irish Republic. In the south of the county the neck of land linking Donegal with the Irish Republic is less than 5 miles wide at one point. The partition of Ireland in 1922 deprived the county of much of …

Irish Hardware Wholesalers, Aidan O'Driscoll, John Murray Dr.

Case studies

This case study deals with the following issues: industry analysis and understanding the business system; generic competitive strategies; innovating business practice and sustaining competitive advantage.

Lifetime Assurance, Aidan O'Driscoll

Case studies

This case study deals with the following issues : organisation development and corporate culture in implementing strategy ; customer relationship managment and service quality; winning market focus.

Great Southern Hotels, Aidan O'Driscoll, John Murray Dr.

Case studies

This case study deals with the following issues: strategic choice and turnaround strategy: role of marketing in the process; sustaining market force; public sector enterprise; tourism/hospitality industry and national planning.

Equity Bank, Aidan O'Driscoll

Case studies

This case study deals with the following issues: product and service definition; market analysis and segmentation; niche marketing; developing and setting in place a new business strategy.

Braycott Foods, Gerry Mortimer

Case studies

This case study deals with the following issues: product development; positioning and rationalisation; consumer research; channels of distribution; international marketing; synergy in acquisition; developing a marketing plan.

Slims Matches, Aidan O'Driscoll

Case studies

This case study deals with the following issues: market segmentation; return on investment; pricing, promotion and merchandising; prodcut cannibalisation; role of market research.

Colorcare, Aidan O'Driscoll, John Murray Dr.

Case studies

The issues this case study deals with are: Managing in the marketing function in regard to product development, pricing, promotion and channel selection; in particular how distribution channels non only evolve but can change dramatically, and the consequence reconfiguring of the marketing mix.

K-Line Kitchens, Aidan O'Driscoll, John Murray Dr.

Case studies

This case study deals with the following issues: developing a basic marketing awareness and direction in the case of a small company; understanding consumer behaviour and market research; analysing company capability and competitors; price/quality issues, product development, distribution channels and promotion.

Agra Trading, Aidan O'Driscoll, John Murray Dr.

Case studies

The issues this case study deals with are; Industry structural analysis, understanding the business system, from commodity products to niche marketing, feasibility of launching an international branded product from Ireland.

Actionaid, Aidan O'Driscoll

Case studies

The issues which this case study deals with are;Marketing for the non-profit organisation, developing and implementing a ploan, consumer research, donor channels, promotion, advertising and media decision-making.

Irish Marketing Review, Compendium Vols. 1-5, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in Marketing.

Irish Marketing Review, Vol. 5, No.2, 1990/91, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Irish Marketing Review, Vol. 5, No. 1, 1990/91, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Irish Marketing Review, Vol. 5, No.3, 1990/91, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice into marketing.

Irish Marketing Review, Vol. 4, No.1, 1989, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in Marketing.

Irish Marketing Review, Vol. 4, No. 3. 1989/90, The Marketing Institute

Issues

The Irish Marketing Review deals with issues, developments, research and practice in Marketing.

Irish Marketing Review, Vol.2, 1987, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.