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Innovation

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Full-Text Articles in Marketing

Technology Adoption: Influence Of Availability And Accessibility, William S. Mcconnell Aug 2009

Technology Adoption: Influence Of Availability And Accessibility, William S. Mcconnell

All Faculty and Staff Scholarship

Farmers are small business leaders using available technology to remain competitive. The availability of technology is dependent on the suppliers' use of the marketing mix 4Ps theory--product, price, placement, and promotion. The purpose of this study was to determine how the relation between availability and accessibility influences the adoption by rural farmers of new technological innovations, specifically internet services. Results indicated availability factors (product, price, placement, and promotion) positively correlated to accessibility factors (perceived usefulness, ease of use, and behavioral intention). The study provides empirical support for an extended technology acceptance model (TAM) that includes availability factors as external variables.

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What Is “The Learning Filipino Firm”?, Raymund B. Habaradas Jul 2009

What Is “The Learning Filipino Firm”?, Raymund B. Habaradas

DLSU Business & Economics Review

“The learning Filipino firm” can be classified into three types, namely the reactive firm, which is a reluctant learner; the adaptive firm, which is an eager learner; and the generative firm, which is a dynamic learner. This typology is based on the hypothesis that a firm’s learning style and its innovative capability is influenced by its organizational design. Among the key dimensions that must be considered are as follows: (a) organizational strategy, (b) organizational structure, and (c) organizational culture. These dimensions are closely intertwined, and, therefore, collectively influence a firm’s ability to constantly renew itself.

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Accomplishment Of Dual Focus In Exploration And Exploitation: The Influential Role Of The Customer Relationship Management (Crm, Janet Tinoco Jan 2007

Accomplishment Of Dual Focus In Exploration And Exploitation: The Influential Role Of The Customer Relationship Management (Crm, Janet Tinoco

Electronic Theses and Dissertations

Organizations that can successfully develop both radical and incremental innovations positively impact sustained competitive advantage, dramatically improving their chances of survival and success in both dynamic and stable environments (Han et al. 2001; Tushman and O'Reilly 1996). Experimentation and radical innovation are mandatory knowledge assets for competitive play in emerging markets, but efficiency and incremental innovation are essential for mature markets (He and Wong 2004; Tushman and O'Reilly 1996). The attainment of dual focus between radical and incremental innovation is challenging and calls for organizational architectures of sometimes conflicting processes, structure, and culture (cf, Tushman and O'Reilly 1996; Wind and …

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확산과정에서의 세 번째 의사전달경로, Sang June Park, Chang Hoon Shin Oct 2006

확산과정에서의 세 번째 의사전달경로, Sang June Park, Chang Hoon Shin

Asia Marketing Journal

The Bass model assumes two communication channels: mass-media and word-of-mouth. In this paper, we call the mass-media Type Ⅰ channel of communications. The word-of-mouth channel means interaction between non-adopters and adopters. Let us call it Type Ⅱ channel of communications. In the real world, however, the non-adopters who are not aware of the innovation can be affected by communications with other non-adopters who are aware of it. Let us call it Type Ⅲ channel of communications to differentiate with Type Ⅱ channel. This paper analyzes the impact of Type Ⅲ channel on diffusion process. The result shows that exponential growth …

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Facilitators And Inhibitors Of Supply Chain Innovation-Prospects For Supply Chain Managment In The Irish Grocery Sector, Joan Keegan, Edmund O'Callaghan, Mary Wilcox Jan 2001

Facilitators And Inhibitors Of Supply Chain Innovation-Prospects For Supply Chain Managment In The Irish Grocery Sector, Joan Keegan, Edmund O'Callaghan, Mary Wilcox

Articles

Supply chain management is one of the most significant strategic challenges currently facing the Irish grocery sector. The UK grocery market with its emphasis on composite deliveries via regional distribution centres is extremely sophisticated; the Irish grocery sector, however, is in the embryonic stage of implementing central distribution. The potential to develop innovative supply chain systems is mediated by both national logistic-related variables and company characteristics. In addition to competitor activity and market forces, drivers and inhibitors such as economic growth, consumer preferences, the regulatory environment and physical and technological infrastructure influence the evolution of supply chain systems. This paper …

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Superquinn Alive And Kicking: An Illustration Of Innovation In The Irish Grocery Market, Edmund O'Callaghan, Mary Wilcox Jan 2000

Superquinn Alive And Kicking: An Illustration Of Innovation In The Irish Grocery Market, Edmund O'Callaghan, Mary Wilcox

Conference proceedings

Superquinn is one of Ireland’s most successful indigenous retailers operating in an intensely competitive grocery market. Despite the arrival of large overseas retailers and an increased level of acquisition and alliance activity, it has survived and thrived. The company attributes its success to its innovation strategy. The practice of innovation now permeates all facets and functions of the Irish grocery sector and consequently is a pre-requisite for maintaining competitive advantage and ensuring business success. This paper illustrates many Superquinn innovations, and relates its strategy to themes within innovation literature. Based on an in-depth interview with its managing director, Feargal Quinn, …

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Market Orientation And Organizational Performance: Is Innovation A Missing Link?, Jin K. Han, Namwoon Kim, Rajendra K. Srivastava Oct 1998

Market Orientation And Organizational Performance: Is Innovation A Missing Link?, Jin K. Han, Namwoon Kim, Rajendra K. Srivastava

Research Collection Lee Kong Chian School Of Business

In recent years, a market-oriented corporate culture increasingly has been considered a key element of superior corporate performance. Although organizational innovativeness is believed to be a potential mediator of this market orientation - corporate performance relationship, much of the evidence to date remains anecdotal or speculative. In this context, a systematic framework is presented to test the postulated market orientation-innovation-performance chain. To this end, the direct causality assumption of market orientation on organizational performance is examined with Narver and Slater's (1990) market orientation framework. Moreover, a componentwise approach is taken, and an examination is conducted of how the 3 core …

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Perceived Barriers To Innovation In Small To Mediume Enterprises (Smes), Thomas Cooney Jan 1996

Perceived Barriers To Innovation In Small To Mediume Enterprises (Smes), Thomas Cooney

Articles

Innovation is crucial to the successful development of small to medium-sized enterprises- and SMEs themselves are key to the continuing growth of the economy. Yet the owner/managers of many SMEs perceive the existence of many barriers to innovation. Whether such obstacles are real or merely perceived makes little difference to the strategic management and marketing practice of these firms. To illustrate this problem, this article reports both quantitative and qualitative research about barriers to innovation in smaller firms. A postal survey of 375 owner/managers who empoly fewer than 50 people indicated these managers' views and concerns about a range of …

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Quarterly Report - Fall 1993, Nova University Oct 1993

Quarterly Report - Fall 1993, Nova University

The Quarterly Report

No abstract provided.

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Quarterly Report - Spring 1993, Nova University Apr 1993

Quarterly Report - Spring 1993, Nova University

The Quarterly Report

No abstract provided.

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Quarterly Report - Spring 1992, Nova University Apr 1992

Quarterly Report - Spring 1992, Nova University

The Quarterly Report

No abstract provided.

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Quarterly Report - Fall 1991, Nova University Oct 1991

Quarterly Report - Fall 1991, Nova University

The Quarterly Report

No abstract provided.

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Quarterly Report - Spring 1991, Nova University Apr 1991

Quarterly Report - Spring 1991, Nova University

The Quarterly Report

No abstract provided.

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Quarterly Report - Fall 1990, Nova University Oct 1990

Quarterly Report - Fall 1990, Nova University

The Quarterly Report

No abstract provided.

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Quarterly Report - Spring 1990, Nova University Apr 1990

Quarterly Report - Spring 1990, Nova University

The Quarterly Report

No abstract provided.

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