Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (157)
- Advertising and Promotion Management (80)
- Economics (67)
- Finance and Financial Management (55)
- Communication (54)
-
- E-Commerce (52)
- Accounting (51)
- Other Business (51)
- Arts and Humanities (36)
- Business and Corporate Communications (36)
- Education (35)
- Sales and Merchandising (30)
- Social Media (28)
- Business Administration, Management, and Operations (27)
- Technology and Innovation (23)
- Business Analytics (21)
- Art and Design (20)
- Sociology (20)
- Sports Management (20)
- Entrepreneurial and Small Business Operations (19)
- Fashion Business (19)
- Higher Education (19)
- Public Affairs, Public Policy and Public Administration (19)
- Communication Technology and New Media (18)
- Operations and Supply Chain Management (16)
- Anthropology (15)
- Graphic Design (15)
- Business Law, Public Responsibility, and Ethics (13)
- Institution
-
- Georgia Southern University (51)
- MMU Press (26)
- Asia Marketing Journal (AMJ) (24)
- De La Salle University (20)
- Singapore Management University (19)
-
- University of Rhode Island (18)
- Kennesaw State University (16)
- Edith Cowan University (15)
- Universitas Indonesia (15)
- University of Arkansas, Fayetteville (13)
- Morehead State University (11)
- Walden University (11)
- Wydział Zarządzania Uniwersytetu Warszawskiego/Faculty of Management University of Warsaw (11)
- SAE Institute Australasia (9)
- University of Texas Rio Grande Valley (9)
- University of Nebraska - Lincoln (8)
- California Polytechnic State University, San Luis Obispo (7)
- Old Dominion University (7)
- East Tennessee State University (6)
- Stephen F. Austin State University (6)
- University of Nevada, Las Vegas (6)
- Technological University Dublin (5)
- University of South Florida (5)
- Bowling Green State University (4)
- Cal Poly Humboldt (4)
- University of South Alabama (4)
- Western Michigan University (4)
- Belmont University (3)
- City University of New York (CUNY) (3)
- Dominican University of California (3)
- Keyword
-
- Marketing (34)
- Social media (19)
- Social Media (12)
- Advertising (11)
- DDX219 (9)
-
- Sustainability (9)
- Artificial intelligence (8)
- Trust (8)
- Branding (6)
- Consumer behavior (6)
- COVID-19 (5)
- Influencer marketing (5)
- Marketing strategy (5)
- Purchase intention (5)
- Brand equity (4)
- Digital marketing (4)
- Engagement (4)
- India (4)
- Media (4)
- Satisfaction (4)
- Social Media Strategy (4)
- Social media marketing (4)
- TikTok (4)
- Aging (3)
- Attitude (3)
- Brand (3)
- Business (3)
- Communication (3)
- Consumer Behavior (3)
- Consumer behaviour (3)
- Publication
-
- AMTP Proceedings 2025 (37)
- International Journal of Management, Finance and Accounting (26)
- Asia Marketing Journal (24)
- DLSU Business & Economics Review (19)
- Atlantic Marketing Journal (16)
-
- Markets, Globalization & Development Review (16)
- Research outputs 2022 to 2026 (15)
- Journal of Applied Marketing Theory (13)
- Honors Theses (12)
- Marketing Faculty Publications (12)
- Morehead State Press Release Archive, 1961 to the Present (11)
- Marketing Undergraduate Honors Theses (10)
- Research Collection Lee Kong Chian School Of Business (10)
- Walden Dissertations and Doctoral Studies (10)
- ASEAN Marketing Journal (9)
- Exemplars (9)
- Journal of Marketing and Consumer Behaviour in Emerging Markets (9)
- Dissertations and Theses Collection (Open Access) (8)
- Electronic Theses and Dissertations (6)
- Honors Projects (5)
- Undergraduate Research Conference (5)
- Graphic Communication (4)
- UNLV Gaming Research & Review Journal (4)
- Department of Marketing Faculty Scholarship and Creative Works (3)
- Digital Laboratory: Publisher of Internet Journal (3)
- Doctoral Dissertations and Projects (3)
- Economic and Business Review (3)
- Faculty and Staff Publications & Presentations (3)
- Graduate Theses and Dissertations (2019 - present) (3)
- Graduate Theses, Dissertations, and Problem Reports (ETD) (3)
- Publication Type
Articles 451 - 465 of 465
Full-Text Articles in Marketing
2025 January, Morehead State University. Office Of Communications & Marketing.
2025 January, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for January of 2025.
You’Ll Be Back: Sensory Cognition’S Influence On Audience Retention, Tia Dimicelli
You’Ll Be Back: Sensory Cognition’S Influence On Audience Retention, Tia Dimicelli
Honors Theses and Capstones
This study explores the impact of sensory elements – specifically ambient scent and music – in theatrical lobbies on audience satisfaction and likelihood of returning. Two general surveys were distributed to gauge what audiences expect from lobby spaces, and what they describe as memorable experiences. Then, two experiments were conducted using a test/control group design during live performances in New Hampshire. Participants completed surveys assessing their perception of the lobby environment, satisfaction with the performance, and likelihood to return to or recommend the venue. While the initial general surveys indicated that participants believed sensory elements would enhance their experience, no …
Identifying The Metaverse Value Recipe(S) Affecting Customer Engagement And Well-Being In Retailing, Gaganpreet Singh, Sanjit K. Roy, Chrysostomos Apostolidis, Mohammed Quaddus, Saalem Sadeque
Identifying The Metaverse Value Recipe(S) Affecting Customer Engagement And Well-Being In Retailing, Gaganpreet Singh, Sanjit K. Roy, Chrysostomos Apostolidis, Mohammed Quaddus, Saalem Sadeque
Research outputs 2022 to 2026
Following the increasing interest of retailers in engaging with their consumers using digital channels and platforms, this study uses affordance theory and Leroi-Werelds' value typologies as a theoretical lens to identify recipes (i.e., combinations) of positive and negative affordances that facilitate or impede their interactions with the metaverse in the retail context. More specifically, the study aims to unveil the complex interplay between different value dimensions influencing customer engagement in the metaverse and their impact on customers' well-being. Fuzzy-set qualitative comparative analysis (fsQCA) was used to analyse data from Australian consumers. This research deviates from earlier studies that have focused …
What Are The Key Considerations Of Social Enterprises Planning To Scale, And How Do These Considerations Interact To Shape The Scaling Journey?, Clodagh O'Reilly
What Are The Key Considerations Of Social Enterprises Planning To Scale, And How Do These Considerations Interact To Shape The Scaling Journey?, Clodagh O'Reilly
Doctoral
Social enterprises are organisations that pursue dual social and commercial goals. With increasing social issues facing our global society today, as highlighted by the United Nations Sustainable Development Goals, social enterprises are well-positioned to respond and have a positive impact. Despite the increased recognition of the contribution of social enterprises, research into the phenomenon remains fragmented and underexplored. This study explores how social enterprises scale and what factors and elements are required. Furthermore, the research explores how the factors interconnect, interact and shape the scaling journey.
Anime And Luxury Fashion: Studio Ghibli And Loewe's Unorthodox Brand Merchandizing, Theodore Gournelos, David Marutschke
Anime And Luxury Fashion: Studio Ghibli And Loewe's Unorthodox Brand Merchandizing, Theodore Gournelos, David Marutschke
Communication & Theatre Arts Faculty Publications
While they might seem counterintuitive to traditional concepts of “luxury,” collaborations between luxury and anime brands are a growing pattern reflecting the growth of both industries for key demographics. This paper argues that luxury brands use these collaborations to establish brand relevance and cultural connection while also positioning themselves advantageously against other brands in an increasingly social and online environment. Through a qualitative and quantitative content analysis of Instagram posts and user comments from Studio Ghibli and the Spanish luxury brand Loewe regarding their three product collaborations, we argue that there is a significant amount of room for differentiation in …
An Economic And Production Analysis Of Seaweed Farms In California And The Pacific Northwest, Brian Donovan
An Economic And Production Analysis Of Seaweed Farms In California And The Pacific Northwest, Brian Donovan
Cal Poly Humboldt theses and projects
Since the early 2010s, the seaweed aquaculture industry has steadily expanded in the United States, with states like Alaska, Maine, Hawaii, and Connecticut leading the way in the development of this emerging sector. However, information gaps remain concerning certain aspects of the domestic seaweed aquaculture industry. The purpose of this study was to examine the status of the seaweed aquaculture industry along the West Coast of the United States; specifically in the states of California, Oregon, and Washington. Seaweed farmers in these states were invited to voluntarily complete surveys asking important production, economic, and commercial questions regarding their operations. Data …
Harvest Gold Distillery, Alexis Mackey, Alexander Grecco, Cole Smith, Maggie Patterson, Blake Benko
Harvest Gold Distillery, Alexis Mackey, Alexander Grecco, Cole Smith, Maggie Patterson, Blake Benko
Williams Honors College, Honors Research Projects
The goal of our research project is to establish and grow Harvest Gold Distillery: a corn-based liquor distillery in Ohio that aims to produce and sell high-quality spirits while offering unique services that enhance outreach in the community. The motivation behind this business venture is rooted in one of our team member’s family traditions; Alex’s family makes homemade liquors, which has fostered an in-depth understanding of the distillation process. Alex’s firsthand experience with the craft provides a solid foundation, yet we recognize that starting a distillery involves significant challenges and requires thorough research in several functions of business. This project …
Selling Trust: The Evolution Of Relationship Selling In The Investment Industry, Kaden N. Kroslak, Frederik Beuk
Selling Trust: The Evolution Of Relationship Selling In The Investment Industry, Kaden N. Kroslak, Frederik Beuk
Williams Honors College, Honors Research Projects
This honors research project examines how relationship selling in the investment industry, especially within registered investment advisory firms, has evolved over time. Advisor-client relationships are being shaped by technology, analytics, regulations, and a frenzy of information. This literature review explores whether the stated factors of technology, credibility, regulations, information access, and fiduciary duty, caused change in how investment advisors create, maintain, and grow client relationships within the context of trust. The project styling, in form of a literature review analyzes peer-reviewed studies on financial technology, artificial intelligence, psychological approaches, and regulatory systems. The outcome is a paper which helps fill …
Customer Service Operations: A Gatekeeper Framework, Maqbool Dada, Brett A. Hathaway, Evgeny Kagan
Customer Service Operations: A Gatekeeper Framework, Maqbool Dada, Brett A. Hathaway, Evgeny Kagan
Faculty Publications
Customer service has evolved beyond in-person visits and phone calls to include live chat, AI chatbots and social media, among other contact options. Service providers typically refer to these contact modalities as “channels”. Within each channel, customer service agents are tasked with managing and resolving a stream of inbound service requests. Each request involves milestones where the agent must decide whether to keep assisting the customer or to transfer them to a more skilled – and often costlier – provider. To understand how this request resolution process should be managed, we develop a model in which each channel is represented …
Personalized Persuasion In The Digital Age: A Data-Driven Approach To Effective Communication, Annye Braca
Personalized Persuasion In The Digital Age: A Data-Driven Approach To Effective Communication, Annye Braca
Doctoral
This thesis investigates the potential of Machine Learning (ML) to personalize persuasive marketing messages. It explores the identification of individuals receptive to specific persuasion techniques based on their psychometric profiles. By developing ML models that incorporate these profiles, the thesis aims to predict the impact of tailored messages and improve the effectiveness of marketing communication.
Identity-Based Autonomy And Its Impact On Connections With Identity-Linked Products And Brands, Keri L. Kettle, Carter Morgan, Americus Reed Ii
Identity-Based Autonomy And Its Impact On Connections With Identity-Linked Products And Brands, Keri L. Kettle, Carter Morgan, Americus Reed Ii
School of Marketing and Innovation Faculty Publications
We introduce a new characteristic of identity into the identity-based consumer behavior literature called identity-based autonomy: the autonomy (i.e., freedom from others' influence) versus heteronomy (i.e., real or perceived external influence) that people feel when enacting an identity. This new dimension thus captures how consumers enact a salient identity in an identity-relevant context. We create a new measure of identity-based autonomy to capture how this dimension varies across identities. We show that autonomous identities foster a greater sense of control over when, where, and how one uses identity-linked products. As a result, we demonstrate that people feel stronger connections …
Impact Of International Trade Competitiveness On Unemployment And Poverty Reduction In Ecowas Region, Ikubor Ofili Jude, Yahaya U. Isah, Ojih U. Abraham, Mazeli O. Mark, Abdul Y. Mary
Impact Of International Trade Competitiveness On Unemployment And Poverty Reduction In Ecowas Region, Ikubor Ofili Jude, Yahaya U. Isah, Ojih U. Abraham, Mazeli O. Mark, Abdul Y. Mary
DLSU Business & Economics Review
This study investigates the impact of trade competitiveness on unemployment and poverty in the ECOWAS region. The study relied on POLS, FE, and RE techniques to analyze the impact of export value and trade openness on unemployment and poverty in the ECOWAS region from 2001 to 2020. Annual time series data were sourced from World Bank and World Integrated Trade Solution databases. Major findings from this study show that unemployment responds strongly and favorably to export value and trade openness, whereas poverty responds favorably to trade openness. Further investigation revealed that trade regulatory environment is a determinant of unemployment and …
The Contributors, Marites Tiongco
The Contributors, Marites Tiongco
DLSU Business & Economics Review
No abstract provided.
Determinants Of Customers’ Variety Seeking Intentions On Mobile Food Ordering Applications, Chandrasekaran Padmavathy, Seon Jeong Ally Lee, Murugan Pattusamy, Sanjit K. Roy
Determinants Of Customers’ Variety Seeking Intentions On Mobile Food Ordering Applications, Chandrasekaran Padmavathy, Seon Jeong Ally Lee, Murugan Pattusamy, Sanjit K. Roy
Research outputs 2022 to 2026
Mobile Food Ordering Applications (MFOAs) have gained prominence in the hospitality sector, particularly post-COVID-19, reflecting customers’ preference for digital food ordering. Despite this, there remains ample opportunity for substantial research in this evolving domain. This study examines the impact of technological, psychological, and economic factors on customers’ variety seeking intentions, by utilising the Elaboration Likelihood Model (ELM). Drawing on a sample of 979 customers from India, results show that deal proneness, personalised product recommendations, online ratings, and delivery timeliness show mixed effects on variety seeking intentions. The results also show that perceived convenience acts as a mediator between central and …
Blurred Vision: Understanding Barriers To Initiating Collaborative Market Driving, Kim Feddema, Daniel Schepis, Liudmila Tarabashkina, Sharon Purchase
Blurred Vision: Understanding Barriers To Initiating Collaborative Market Driving, Kim Feddema, Daniel Schepis, Liudmila Tarabashkina, Sharon Purchase
Research outputs 2022 to 2026
Purpose: This paper aims to examine why many producers of origin-bound products struggle to collectively drive increases in market value, despite shared interests. The authors apply a collaborative market driving (CMD) lens to the early stages of collective efforts, to identify the key motivators, visioning processes and explore why CMD can fail to initiate. Design/methodology/approach: The authors present a qualitative case study of the Western Australian monofloral honey industry. Data includes 64 producers’ and distributors’ online content and 30 interviews with stakeholders. Leximancer was used to map marketing communications, and participant narratives were thematically analysed using terroir and authenticity frameworks. …