Marketing Commons^™

2022-November-01-Tennessee Supreme Court Coming To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Area high school students have an exciting opportunity early next month.  

The Tennessee Supreme Court will be in Johnson City on Tuesday, Dec. 6, for its SCALES program, short for Supreme Court Advancing Legal Education for Students. The event is happening at the East Tennessee State University Martin Center for the Arts.  

“ETSU is proud to host the Tennessee Supreme Court for what will be a wonderful and exciting day for many high school students,” said Mark A. Fulks, university counsel and chief compliance officer at ETSU, who is volunteering at the event.   

The SCALES project is …

2022-November-01-Milton Marathon Returns To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — East Tennessee State University will hold a Milton Marathon, with a public reading of John Milton’s 1667 masterpiece, “Paradise Lost,” on Thursday, Nov. 17, from 9 a.m. to 6:30 p.m. in the Reece Museum. 

ETSU President Dr. Brian Noland and Provost and Senior Vice President for Academics Dr. Kimberly D. McCorkle will lead off the reading of the epic poem that features God, Satan, the war in heaven and humanity’s loss of the Garden of Eden. 

Guests are invited to stop by during the day to listen or read some of the 10,565 lines of poetry. In …

2022-November-01-Winners Of The 2022 Etsu Alumni Golf Classic Announced, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The 55^th annual ETSU Alumni Golf Classic was held at Cattails at MeadowView in Kingsport on Friday, Oct. 28.

ETSU alumni, friends, faculty, staff, students and volunteers were present for the two-person select-shot tournament held by the ETSU National Alumni Association. Golfers chose from one of eight divisions: the Gold Division for players with a handicap of 10 and under; the Blue Division for those with a handicap of 11-20; the White Division for players with a handicap of 21 or more; Faculty/Staff; women; Greeks; Seniors; and Co-ed.

The champions of the Gold Flight were Brian …

How Do Consumers In General Evaluate, Judge, And Act Toward Shoplifting? The Moderating Effects Of Personal Characteristics And Motives, Juehui Shi, Ngoc Cindy Pham, Claudio Schapsis, Tofazzal Hossain, Arturo Z. Vasquez-Parraga

Marketing Faculty Publications

Despite the seriousness of shoplifting, consumers’ evaluations, judgements, and intentions toward shoplifting remain underexplored by scholars from business ethics, marketing, retailing, and consumer behavior. We propose a new shoplifting ethics model, which integrates Hunt and Vitell’s theory of ethics with Nadeau, Rochlen, and Tyminski’s typology of shoplifting, by incorporating the moderators of consumers’ personal characteristics (i.e., age, gender, marital status, income) and shoplifting motives (i.e., social, experiential, economic, emotional) onto the relationships among deontological evaluation, teleological evaluation, ethical judgment, and intention. Based on a two-by-two randomized experimental design, two shoplifting cases (i.e., swapping price tags, stealing products) are investigated in …

Examining Retro Merchandise Consumers In Sport: Who Prefers Throwback Merchandise And Why?, Zach Scola, Brian Gordon, Brendan Dwyer

Journal of Applied Sport Management

Retro marketing in sport has been relied upon for years. Sport fans see more teams and leagues implement retro marketing and merchandise into marketing plans. Despite this, we have little understanding behind the success of retro marketing in sport. Therefore, this paper sought to gain a better understanding of the demographic characteristics of retro merchandise consumers and to examine the impact of two psychographic factors. Surveys collected from fans of various professional sport teams in the United States (N = 1,509), demonstrated novel findings. In this study retro merchandise was preferred overall, younger fans were more likely to prefer retro …

Antecedents And Consequences Of Conspicuous Sport Consumption, Yukyoum Kim, Sun Hwan Hwang, Marshall Magnusen

Journal of Applied Sport Management

Conspicuous consumption is when consumers acquire luxury goods and services to help publicly demonstrate their desired economic and social status. Even though conspicuous consumption can help individuals experience social distinction and a heightened sense of self-esteem, much still needs to be known about this occurrence in the context of sport. Accordingly, the focus of this study was to examine antecedents (i.e., Expertise and Self-esteem) and outcomes (i.e., Satisfaction and Subjective Well-being) of conspicuous consumption of upscale sport goods. An empirical study was conducted with cyclists (n = 393). The research model was analyzed using simultaneous equations analysis. Expertise was shown …

Riding The Waves Or Rocking The Boat? Benefits And Unintended Consequences Of Customer Growth Strategies, Andrew T. Crecelius, Justin M. Lawrence, Jessica Ogilvie, Adam Rapp

Marketing Faculty Research and Publications

Suppliers can grow sales by offering expanded solutions to specific, promising customer accounts via relationship expansion proposals. Extant perspectives offer conflicting advice on which accounts to target and how to price such proposals. The authors investigate how expansion proposals can be strategically targeted and designed to enhance supplier financial outcomes. A novel conceptual framework provides direction for targeted account growth based on three relationship metrics: sales potential, prior profitability, and service level. Two studies with a major industrial supplier assess the effects of relationship expansion proposals contingent on these three metrics. A quasi-experiment in Study 1 reveals that higher sales …

2022-November-01-Clinchfield Railroad Focus Of Saturdays Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Clinchfield Railroad – among the many enterprises created by East Tennessee State University founding donor George L. Carter – will be the focus of this month’s Heritage Day at the university’s Carter Railroad Museum. 

The event is on Saturday, Nov. 26, from 10 a.m.-3 p.m.  

“Our Clinchfield-focused Heritage Day remains one of our best events of the entire year,” said Geoff Stunkard, coordinator of the museum’s Heritage Day programs. “There are still many people who recall the original railroad, riding behind engine No. 1 or seeing freight trains running through Johnson City. The initial CC&O mainline …

2022-November-01-Eating Healthy In College - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Busy college students can find it awfully hard to maintain a healthy diet while juggling classes, work, club activities, and more. But senior ETSU nutrition student Caroline Dos Santos Medeiros shares some useful advice on how to do just that.

“Include a good variety of fruits, vegetables, whole grains, and proteins in your day,” she said. “Drink plenty of water to stay hydrated, and make sure to have healthy snacks in your backpack – we all need that extra brain energy between classes. My personal favorite on-the-go-snacks are nuts, trail mix, protein or granola bars, string cheese, …

2022-November-01-Etsu Announces Notable Women Award Winners, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY— East Tennessee State University’s Women’s, Gender and Sexuality Studies program has announced Dr. Cerrone Foster and Dr. Mary Mullins as the 2022 recipients of the Notable Women of ETSU Award.  

The two award recipients will be honored at the annual Notable Women of ETSU Colloquium on Wednesday, Nov. 16, from 5-7 p.m. via Zoom. The event highlights the expertise and accomplishments of women at ETSU, provides a forum for the exchange of ideas, research and projects generated by faculty, and identifies faculty whose work advances understanding of lived experiences. 

The public is invited to this free event, and …

2022-November-01-Sbi Resilience Presentation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – “The Power of Belonging: The Role of Secure Base Leadership in Organizational Health and Success” is the topic of a virtual talk in the ETSU Ballad Health Strong BRAIN Institute Resilience Presentation Series on Tuesday, Nov. 15, at 1 p.m.

Speakers will be Heather Taylor Griffith of Heather Taylor Griffith LLC, Nashville, and Jenn Drake-Croft, project director of the Infant and Early Childhood Mental Health Technical Assistance Center at Georgetown University.

The health of an organization directly affects its ability to realize its mission, engage and retain employees, provide quality services and support, and enhance productivity and …

2022-November-01-Skating On The Etsu Commons, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University is adding to the list of fun holiday activities in Johnson City with an outdoor synthetic ice-skating rink located on the ETSU University Commons, adjacent to the D.P Culp Student Center.  

The rink officially opens on Dec. 2 from 4-8 p.m., with a grand opening Bucky’s Blizzard Block Party for students and the community. It will be open again on Saturday, Dec. 3, from noon to 7 p.m., following the Johnson City Christmas Parade, and on Sunday, Dec. 4, from 2-7 p.m. Additional days and hours of operation will vary throughout …

2022-November-01-Etsu's Jesse Graves Featured Writer At Appalachian Event, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Jesse Graves, the poet-in-residence and a professor of English at East Tennessee State University, is the featured writer at the 40th Annual Appalachian Literary Festival at Emory & Henry College in Virginia.  

The event is Nov. 3-4. 

“I feel especially humbled and grateful to be recognized by the Emory & Henry College festival, as many of my mentors and my literary heroes, like Robert Morgan, Jeff Daniel Marion, Lee Smith and Charles Wright, have been their featured authors in the past,” said Graves. “For me, this celebration represents the essence of the warmth and fellowship in …

2022-November-01-Etsu Researchers Addressing Enrollment Shortfalls In Minority Males, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Research has shown a shortfall in the rate of Black and Hispanic males attending higher education institutions, and a team from East Tennessee State University’s Clemmer College is asking why.

“Often research studies in education look at test grades and GPA as indicators of success for Black and Hispanic males and do not consider other aspects like mentorship and engagement,” said Dr. Jill Channing, an assistant professor and associate director of ETSU’s Center for Community College Leadership, who was the lead investigator on the study. “We often see a gap between white middle-class students’ and traditionally …

2022-November-01-Etsu's Ted Olson Nominated For Two Grammy Awards, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Ted Olson, a professor of Appalachian Studies and Bluegrass, Old-Time and Roots Music Studies at East Tennessee State University, has worked to make sure the world never forgets legendary musician Doc Watson.

 

Last year, Olson co-produced the first-ever retrospective on Watson, known to music enthusiasts as “one of the most influential folk artists of all time.” That album, a four-CD/book box set titled “Doc Watson – Life’s Work: A Retrospective,” has been nominated for two 2023 Grammy awards. Olson is a solo nominee in the Best Album Notes category, while he and the project’s three co-producers …

2022 November, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2022.

2021 Ijbe V2 Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. Letter from International President
3. SIEC-ISBE International

Impact Of Employer Value Proposition And Social Media Use On The Intention To Apply For A Job In The It Industry Of Vietnam, Quoc Trung Pham, Duy Anh Vo

The South East Asian Journal of Management

Research Aims: Human resources are critical for success in the digital economy. However, IT human resources are predicted to be scarce and attracting IT talent is difficult for many enterprises. Currently, employer branding and social media advertising are possible solutions to these problems. This research aims to evaluate the influence of EVP and social media use on the intention to apply for an IT job.

Design/Methodology/Approach: The quantitative research method is used to verify the research model. The sample includes 240 valid respondents from HCMC, Vietnam. The research model includes six independent variables (5 values of EVP and social media …

Empirical Study On The Acceptance Of Mobility As A Service (Maas) Based On The Utaut2 Model, Masaki Toyama

Asia Marketing Journal

To achieve the widespread use of Mobility as a Service (MaaS), a novel transportation platform, it is important to increase consumers’ intention to use MaaS. Therefore, this study clarifies the determinants of consumers’ intention to use MaaS based on the UTAUT2 model. The research model is tested using structural equation modeling based on data from a web-based questionnaire survey of Japanese consumers. The results show that performance expectancy, social influence, hedonic motivation, and price value have significant effects on the intention to use MaaS. Moreover, the relationship between the intention to use MaaS and independent variables is moderated by old …

Glendalough Distillery: The Internationalisation Challenge, Aileen Kennedy Dr, Tara Rooney Dr

Case Studies

This case study focuses on the emergence and growth of an Irish-owned start-up challenger brand Glendalough, entering the highly competitive global whiskey market. From their origins in 2011, this small enterprise has gained global attention for their innovative products, their strong focus on branding and their rapid success. The case centres on their acquisition by Mark Anthony Brands, a major North American drinks producer and distributor, who took a stake in the business early on.

The next phase for Glendalough will focus on how to maximise this relationship with Mark Anthony Brands. While this will give them increased access and …

Portwest’S Future Strategy: Fashionising Workwear – Threading The Needle, Fiachra Coll, Damian O'Reilly

Case Studies

Portwest- should they further pursue the leisurewear / workwear market or should they focus on expanding the current range?

Portwest is a global manufacturer and innovator of workwear, safetywear and Personal protective equipment (PPE) and one of the fastest growing workwear companies in the world. Recently, the company launched an “Inspired Workwear” collection targeting the leisurewear/workwear market. It is a departure from their traditional markets where their acquisition strategy has seen Portwest rapidly gain market share. Management are concerned that this new departure may take resources from the core business of Workwear and dilute key resources.

Keeping It Agile: The Internationalisation Decision For The Agile Executive, Siobhan O Regan, Roger Sherlock

Case Studies

This case focuses on The Agile Executive, a company looking for new market opportunities to expand their business in several possible European markets.

This case is also an exercise case for students to practice their knowledge from the perspective of strategic management, branding, marketing & sales, conducting market research and the development of feasible marketing entry strategies, all based on clear use of robust criteria, aligning with the core competences, resources and capabilities of the organisation.

This case can be divided into sub-cases that could focus on answering the questions of how to enter or expand in a target European …

2022-October-26-Etsu Part Of Cworph, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 26, 2022) – Supported with a first-of-its-kind joint $4.7 million cooperative agreement from the Health Resources and Services Administration (HRSA) and the Centers for Disease Control and Prevention (CDC), six U.S. universities have come together to conduct robust public health workforce research, evaluation and analysis:  

• University of Minnesota
• Johns Hopkins University
• Columbia University
• Indiana University
• University of Washington
• East Tennessee State University

The unique collaboration is called the Consortium for Workforce Research in Public Health (CWORPH). Led by the Center for Public Health Systems at the University of Minnesota School of Public Health (SPH), CWORPH’s research will …

What Has Changed For Top Mba Schools Within A Decade In Terms Of Mindfulness?, Dr. Damla Aktan, Asst. Prof. Nilgün Gürkaynak

International Journal for Business Education

The concepts of “mindful consumption” and “sustainability” became indispensable parts of both academia and business life. Based upon an initial research conducted in 2012, this research aims to understand and compare the change within a decade in MBA curricula in terms of mindfulness content inclusion as well as sustainability and ecological orientation. The results compare the evolution of the integration of concepts to curricula since 2012 through the official websites of the top 100 MBA schools of the Financial Times Global Ranking in both 2012 and 2022. The study aims to summarize how the concepts of sustainability, mindful consumption and …

2022-October-22-Etsu Bluegrass Celebrates 40 Years With Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 22, 2022) – Having created one of the most musically grounded and historically minded music studies programs in the United States, East Tennessee State University celebrated the program’s 40^th anniversary with a special event. During this event showcasing student bands from the 1980s, 1990s and 2000s, four-time Country Music Association and four consecutive Academy of Country Music Entertainer of the Year Kenny Chesney joined ETSU President Brian Noland in presenting program founder Jack Tottle with an honorary doctorate.

“Jack’s impact on the music industry goes back even before his time at ETSU,” said Dan Boner, program …

The Effect Of Lockdown Repeal On Socialization: Bayesian Multilevel Difference-In-Differences Approach, Hyunwoo Jung, Yiling Li, Jeonghye Choi

Asia Marketing Journal

The COVID-19 lockdown has had an unprecedented impact on people in various ways. This study evaluates the effect of lockdown repeal from both marketing and public-policy perspectives. Combining the Bayesian multilevel model with the difference-in-differences design, we find that a lockdown repeal has had a negative impact on socialization. Furthermore, the results show that those who have a low level of risk perception are less affected by lockdown repeal. Also, the negative effect of lockdown repeal varies depending on past socialization behaviors; that is, the lockdown-repeal effect is attenuated for those who socialized more than others in the past. Our …

Is The Peak-Affect Important In Fast Processing Of Visual Images In Printed Ads? : A Comparative Study On The Affect Integration Theories, Kyunghee Bu, Luri Lee

Asia Marketing Journal

This study investigates how affects elicited by visual images in print ads are integrated to form a liking for the ads. Assuming a sequential rather than simultaneous processing of still-cut images, we adopt the ‘think-aloud’ method to capture consumers’ spontaneous responses to visual images. We hypothesize that not only would consumers show mixed affects toward a still-cut visual image but that they would also integrate their serial affects heuristically rather than simply averaging the affects as suggested by the compensatory hypothesis. By comparing the effects of two contradictory affect integration hypotheses (i.e., peak-affect and mood-maintenance) with compensatory integration, using a …

Support For Academics Among University Athletic Donors, Srivatsa Seshadri, Greg Broekemier, Mackenzie Puckett

Mountain Plains Business Conference

No abstract provided.

A Review Of The Literature On The Effects Of Social Media On Buying Fashion Apparel Intention And Decision, Win Min Thein

Mountain Plains Business Conference

The fashion apparel industry has radically changed over the period with the impact of technology and the complex integration of business procedures in the contemporary business environment. The initiation of the internet and digital disruption have resulted in extreme changes in fashion clothing that have impacted consumer buying decisions. The review paper aims to evaluate the effect of social media on the buying decisions of Thai consumers in the fashion apparel industry with an assessment of all social media factors impacting the buying decision. The information was gathered from fifty secondary sources, like articles and journals, written about the research …

2022-October-11-Etsu Among Top Online Nursing Programs In Tennessee, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 11, 2022) – East Tennessee State University is among the top online nursing programs in Tennessee for 2023, according to a new ranking released by EduMed.org.

The ETSU College of Nursing is ranked No. 2 in the state for its online undergraduate, master’s and doctoral-level nursing programs.

“As the largest nursing program in Tennessee, ETSU is committed to addressing the health care needs of our region and state,” said Dr. Leann Horsley, dean of the ETSU College of Nursing. “High-quality online education is one way that we can provide convenient options for current nurses who want …