Marketing Commons^™

2022-February-14-Rhonda Vincent Coming To Etsu Martin Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 14, 2022) – East Tennessee State University’s Bluegrass, Old-Time and Roots Music Studies will present a highly anticipated concert at the ETSU Martin Center for the Arts on March 11 featuring Grand Ole Opry star Rhonda Vincent and The Rage. 

This concert will kick off a yearlong commemoration of the program’s 40th anniversary. The ETSU Bluegrass Pride Band will open the concert at 7 p.m. Tickets are available for purchase at the ETSU Martin Center website: etsutickets.com/martincenter/Online/default.asp. 

Vincent powers one of the hottest bands in any genre of music today, organizers said. Vincent’s early life …

Tourism Observatories For Measuring The Covid-19 Impact On Tourism, Georgia Zouni Dr., Stavros Hatzimarinakis, Sotirios Varelas

Journal of Sustainability and Resilience

Coronavirus pandemic (COVID-19) began at the end of 2019 and since then has led to a period of global transformations and changes for all aspects of the economy, tourism included. A fundamental action to mitigate the socio-economic impacts of COVID-19 and accelerate recovery is the setup of local sustainable tourism observatories (UNWTO, 2020). This paper proposes a system theory-based framework for measuring the COVID-19 impact on tourism at regional and local level, using a mixed qualitative and quantitative methodology combined with the UNWTO and United Nations’s recommendations for COVID-19 Tourism Recovery.

Research Note: Assessing The Impact Of K-Pop On The Sales Of Korean Brands: A Case Of Automobile In The U.S. Market, Yayu Yuan, Janghyuk Lee

Asia Marketing Journal

The aim of this paper is to expand upon previous research into the country of origin effect through the use of empirical data by formulating an analysis method which allows the measurement of the extent of country of origin effect by the proxy of K-pop musicians associated with country of origin image and to propose an alternative framework which provides an explanation as to the discrepancies between empirical data and prior research. Our analysis results reveal that the impact of country of origin associated with ‘PSY’ and ‘BTS’ on the automobile sales of ‘Hyundai Sonata’ was significant in the U.S. …

2022-February-11-Assistant Dean Of Equity, Inclusion And Student Success, University Marketing And Communication, East Tennessee State University

ETSU News

Jessie Wang

JOHNSON CITY, Tenn. (Feb. 11, 2022) – East Tennessee State University’s Clemmer College has announced that Jessica ‘Jessie’ Wang will serve in the college’s inaugural role of assistant dean of Equity, Inclusion, and Student Success. This is an expansion upon her previous role, director of Student Success.

The news comes following distinct recommendations made to the college by their Diversity and Belongingness Task Force last Spring semester. After a college-wide survey and consultation, college leadership concluded an administrative level position would be beneficial in elevating the college’s commitment to …

2022-February-11-Celebration Of Service, University Marketing And Communication, East Tennessee State University

ETSU News

(Feb. 11, 2022) During the annual Celebration of Service event on February 11, ETSU recognized employees who celebrated a milestone anniversary in 2021.  Participating in the event were ETSU President Brian Noland, ETSU Provost Kimberly McCorkle, and Lori Erickson from the Office of Human Resources. 

Thank you for your service!

Those honored at the event were:

5 Years of Service
Samia Afrin
Barbara R. Akers
Timothy B. Altonen, Jr.
Patricia Ann Aniol
Gerardo Arceo Gomez
Jessica Erin Arnold
Caleb Bazyler
Caleb Brian Bennett
Laura S. Bennington
Bridget Bergiel
Andrew Mitchell Berry
Rebecca Lynn Birdwell
Stephen B. Blankenship
James Boone
Michael …

2022-February-10-Etsu Health Adolescent Clinic Giving Guidance On Healthy Teen Relationships, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 10, 2022) – In recognition of Teen Dating Violence Awareness Month, ETSU Health Pediatrics’ Adolescent & Young Adult Clinic is working to help young adults in the region to recognize signs of unhealthy relationships.

The clinic is a resource for those ages 13 to 21, providing not only well-care visits, sports physicals and acute illness visits, but also such services as mental health screenings, educational evaluations, sexual health services, and more.

“Our team of caring health providers at the ETSU Health Adolescent & Young Adult Clinic is dedicated to partnering with you to help you develop …

2022-February-10-Etsu Hosting South Arts Film Screenings, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 10, 2022) – For more than a decade, East Tennessee State University has presented spring films free of charge from the South Arts Southern Circuit Tour of Independent Filmmakers. 

The tradition continues this semester. 

“We are so excited to have this relationship,” said Dr. Shara Lange, an associate professor and program head for Radio/TV/Film at ETSU. “I encourage students, faculty, staff and the public to engage with these films.”  

Here is a look at the spring lineup:  

• 
  
  At 7 p.m. on Feb. 14 in the D.P. Culp Student Center Auditorium, “Proper Pronouns” will air. The film …

2022-February-09-Shining A Light, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Feb. 9, 2022) For ETSU student Ian Shockley, long before the director calls “camera, action,” there’s lights.

A love for theater and, specifically, a deep passion for lighting design brought the Jonesborough resident to East Tennessee State University after graduating with honors from David Crockett High School in 2019.

Now in his junior year, Shockley is about to make his own debut.  Next week, when the ETSU Department of Theatre and Dance presents the drama “Straight White Men,” it will mark Shockley’s first mainstage show as a lighting designer.

And he can’t wait.

“Lighting greatly …

2022-February-08-Boston Brass Coming To Etsu Martin Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 8, 2022) – An internationally renowned brass quintet is coming to Johnson City.  

Boston Brass will perform at 7:30 p.m. on Saturday, Feb. 26, in the Grand Hall of the East Tennessee State University Martin Center for the Arts.

Boston Brass by Allison Bridger

“This will be a wonderful concert in a fun and friendly environment,” said Dr. Brett Long, an assistant professor in the ETSU Department of Music. “We are excited to have Boston Brass offer a world class performance for ETSU students and our community.”   

Boston Brass aims to provide a “one-of-a-kind …

2022-February-07-At A Glance Chronicles Universitys Pride Points, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 7, 2022) – A new publication called “ETSU At a Glance” weaves together a mix of eye-catching graphics, photos and interesting facts to spotlight some of the diverse contributions, accolades and achievements that have occurred over the past year at East Tennessee State University.

Produced by ETSU’s Office of University Marketing and Communications, “At a Glance” includes a section dedicated to university-wide statistics and spotlights all the colleges and other major areas of the university such as Athletics, ETSU Health, Roan Scholars, Student Life and Enrollment, Sherrod Library and the ETSU …

2022-February-07-Etsu Students Get Skills, Field Experience In Geosciences, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 7, 2022) – Melissa Magno’s role as a geologist at Colliers Engineering & Design is diverse. She observes and samples drilling operations. She crafts maps, figures and reports based on her interpretations of a range of data.  

Magno, who graduated with a bachelor’s degree in geology from East Tennessee State University in 2018, landed her current role at the Charlotte, North Carolina based-firm after working as both a consultant and field technician. 

The education she received at ETSU helped prepare her for the professional world.  

As an ETSU student, she served as a research assistant in …

2022-February-07-Upcoming Trustees Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — (Feb. 7, 2022) East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, February 18.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room.

Meetings are scheduled as follows:

• Academic, Research, and Student Success Committee – 8 a.m.
• Finance and Administration Committee – 9:45 a.m.
• Audit Committee – 11:30 a.m.
• Board of Trustees Meeting – 1 p.m.

Committee meeting times are approximate and will begin following the conclusion of the previous meeting. When they become available, the agenda and accompanying materials for …

The Online Ordering Behaviors Among Participants In The Oklahoma Women, Infants, And Children Program: A Cross-Sectional Analysis, Qi Zhang, Kayoung Park, Junzhou Zhang, Chuanyi Tang

Department of Marketing Faculty Scholarship and Creative Works

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is a nutrition assistance program in the United States (U.S.). Participants in the program redeem their prescribed food benefits in WIC-authorized grocery stores. Online ordering is an innovative method being pilot-tested in some stores to facilitate WIC participants’ food benefit redemption, which has become especially important in the COVID-19 pandemic. The present research aimed to examine the online ordering (OO) behaviors among 726 WIC households who adopted WIC OO in a grocery chain, XYZ (anonymous) store, in Oklahoma (OK). These households represented approximately 5% of WIC households who redeemed …

What Improves Customer Satisfaction In Mobile Banking Apps? An Application Of Text Mining Analysis, Yun Kyung Oh, Jung-Min Kim

Asia Marketing Journal

Consumer-generated reviews reflect consumers’ experiences and perceptions toward a product or service. In this context, we propose a text mining approach to identify factors that improve customer satisfaction in the mobile banking app service. To do so, we collect 96,140 mobile app reviews for four U.S. banks: Bank of America, Capital One, Chase, and Wells Fargo. Using the Latent Dirichlet Allocation (LDA) topic model, we first derive the critical quality dimensions such as ease of use, convenience, security, and customer support. Analysis of weekly panel data shows that positive responses to the security and convenience of mobile banking apps improve …

Donation Levels In Cause-Related Marketing (Crm): The Impact Of Donation Levels, Consumer Support And Self-Expressive Cues On Perceived Benefits And Perceived Monetary Sacrifice, Tae Hee Park, Dongho Yoo

Asia Marketing Journal

In this study, we examine the extent to which donation level is perceived as a concept of benefit and monetary sacrifice to consumers, as well as that the extent to which it is moderated by consumer support for cause domains. In addition, we investigate the influence of self-expressive cues as a means of increasing consumers’ intention of participating in cause-related marketing (CRM) by lowering perceived monetary sacrifice. As a result of Study 1, consumers with high-level cause support perceived the donation level as a benefit, resulting in a positive effect on their intentions to participate in CRM. Conversely, consumers with …

2022-February-04-Etsu Public Health Student Elected To National Rural Health Congress, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 4, 2022) – East Tennessee State University student Justin Kearley was elected as a 2022 student representative to the Rural Health Congress, the National Rural Health Association’s (NRHA) policy-making body.

Kearley, of Asheville, North Carolina, is a Master of Public Health candidate with a concentration in epidemiology. 

The Rural Health Congress determines the association's positions on public policy through a series of policy briefs and issue papers. In his new role, Kearley will represent students in the development of policy, attend regular meetings and conferences and advocate on behalf of rural health.

“I was interested …

2022-February-04-Sbi Fundamentals Course, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 4, 2022) – “Introduction to ACEs, Using Trauma-Informed Approaches, and Fostering Resilience – Level 1,” an online, asynchronous training course, is now free and available to the public.

This course is offered by the East Tennessee State University Ballad Health Strong BRAIN (Building Resilience through ACEs-Informed Networking) Institute.

It offers an overview of what is meant by adverse childhood experiences (ACEs) and how these may impact lifelong physical and mental health. Participants will learn about ACEs and other forms of trauma and stress, including how trauma- and resilience-informed approaches can promote better health and well-being in …

2022-February-03-Open Houses Slated For Coming Months, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 3, 2022) – East Tennessee State University Bill Gatton College of Pharmacy is offering several Open House events for prospective students or high school teacher or guidance counselor interested in learning more about the pharmacy profession. The dates are as follows:

• Feb. 12, 1-4:30 p.m., RSVP
• 
  March 22, 4-6:30 p.m., RSVP
• April 30, 1-4:30 p.m., RSVP
• May 10 – 4-6:30 p.m., RSVP

The events will include a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, a chance to talk with student pharmacists and faculty, admissions information, and tours of campus.

“We are …

2022-February-03-Etsu Pharmacy Open Houses Slated For Coming Months, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 3, 2022) – East Tennessee State University Bill Gatton College of Pharmacy is offering several in-person Open House events for prospective students interested in pursuing a career in pharmacy. The dates are as follows:

• Feb. 12, 1-4:30 p.m.
• March 22, 4-6:30 p.m.
• April 30, 1-4:30 p.m.
• May 10, 4-6:30 p.m.

The events will include a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, a chance to talk with student pharmacists and faculty, admissions information and tours of campus.

“We are excited to offer these preview days to …

2022-February-03-Uh Alumni Olivia Ares Earns Girl Scouts Gold Award, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

UH Class of 2021 Alumni, Olivia Ares, is one of 29 girls to earn a 2021 Gold Award from the Girl Scouts of the Southern Appalachians.

View Article

2022-February-03-Uh Alumni Jessica Gemmer-Medina Publishes Second Book In Series, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

UH Class of 2007 Alumni, Jessica Gemmer-Medina, has released the second book in The Echo Series. 

2022-February-03-Regional Premiere, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  (February 3, 2022) The recent Broadway hit “Straight White Men” will make its regional premiere Feb. 17-20 at East Tennessee State University’s Martin Center for the Arts. Presented by the ETSU Department of Theatre and Dance, the show will be performed Feb. 17-19 at 7:30 p.m. and Sunday, Feb. 20, at 2 p.m. in the Bert C Bach Theatre.

“Straight White Men” is written by Young Jean Lee, who was the first Asian American woman to have a play produced on Broadway. The show opened Off-Broadway in November 2014 and was later produced by the Steppenwolf Theatre …

2022-February-02-Etsu, Local Groups Collaborating For Film Competition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 2, 2022) – The Department of Media and Communication at East Tennessee State University, in conjunction with Wallace Theater and Action VFX, will host a film competition from Friday, March 4 to Sunday, March 6. The competition will take place at Wallace Theatre, located at 215 East Main Street in Johnson City. 

The 52 Film Fest is a 52-hour film competition in Johnson City. Teams of filmmakers will have 52 hours to complete a short film. The teams will work on their films from 8 a.m. on Friday to noon on Sunday. There will be two …

2022-February-02-Jahns Distinguished Lecturer Richard M. Wooten, P.G., To Present At Etsu, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Lecture Presentation by Richard Wooten. Topic- 2018-2020: Two Years, Eight Storms, 320+ landslides, and an Earthquake in Appalachian Region - (What does it mean, and what do we do now?) Wednesday, February 2 @ 1:40 in Ross Hall Room 217.

Click Here to learn more about Richard Wooten! 

Salesperson Moral Identity And Value Co-Creation, Omar S. Itani, Larry Chonko, Raj Agnihotri

Marketing Faculty Publications

Purpose

The purpose of this study is to examine the role of salesperson moral identity centrality in value co-creation. This study identified and tested an extended identity-based formation process of selling orientation, customer orientation and value co-creation. This was accomplished by examining the role of inclusion of others in the self and circle of moral regard in the mechanism through which moral identity centrality impacts selling orientation, customer orientation and value co-creation, taking into account the contingency role of salesperson self-construal.

Design/methodology/approach

An extended identity-behavior model grounded in identity theory and the social-cognitive perspective of moral identity centrality was tested. …

2022-February-02-Etsu Plans Events For Black History Month, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 2, 2022) – East Tennessee State University will celebrate Black History Month in February with a range of events, school officials announced.

Dr. Daryl Carter

“At ETSU, we are proud to stand for diversity and inclusion,” said Dr. Daryl Carter, a professor of history, associate dean and director of the Black American Studies Program. “The Black American Studies Program is thrilled to support these initiatives, and I encourage students, faculty, staff and members of the community to consider attending what events they can.”   

Here’s a look at some of the events:  

• Starting at noon on …

How Do You Measure A Brand’S Value?, Samir Dixit

Perspectives@SMU

There is an ISO standard, and a brand could be worth more than you initially thought

Research On Ternary Brand Trust Components In The Inter-Sphere Culture Context: Chinese Brands In Indian Market, Yan Han

Fordham Dissertations and Theses

In the information age, the cultural perspectives associated with brand trust have undergone fundamental changes. Hyperconnectivity in the digital era has transformed social interaction between consumers and firms, leading to the creation of a sphere between the digital spheres where brands construct cultural meaning and thereby influence community members in the spheres. This sphere is dynamic, and perpetually influenced by technology to reach an equilibrium where an inter-sphere cultural phenomenon is formed. The high volume and velocity of information generated with technological advances have led to the blurring and broadening of brand boundaries to create mega-sized brand communities, …

The Role Of Entitlement And Perceived Resources In Gratitude’S Effect On Materialism: Longitudinal And Situational Effects, Hyunjung Crystal Lee, Sunaina Chugani, Jae-Eun Namkoong

Marketing Faculty Publications

Gratitude plays a prominent role in marketing and consumer behavior. Yet, limited causal evidence has demonstrated how gratitude works or how gratitude-based marketing influences purchase decisions. We address this gap using four studies. Studies 1 and 2, both longitudinal experiments, illustrate that gratitude reduces materialistic values by decreasing entitlement and perceived resource scarcity. Studies 3A and 3B examine the effect of gratitude on materialism in a marketing context and illustrate that gratitude-based campaigns can shift consumer preference away from material goods and toward experiential purchases. Our findings suggest that gratitude-based marketing efforts reduce materialistic values and purchases and promote experiential …

2022-February-01-Etsu Sponsoring Free Media Skills Workshop, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 1, 2022) – The Department of Media and Communication at East Tennessee State University, in conjunction with the College of Arts and Sciences Council of Equity and Inclusion, will present a free media skills workshop by Karen Noble, casting executive, on Wednesday, February 2, 2022, at 7 p.m. via Zoom.

Noble has managed casting for ABC Television Group and the Walt Disney Company. Her workshop will offer advice for casting films and working with talent. Along with demystifying the inner workings of the casting world, Noble’s workshop will cover ways to consider equity and …