Marketing Commons^™

Impact Of Covid-19 On The 2020 Financial Results Of Selected Philippine Publicly-Listed Companies, Cynthia P. Cudia, Ezra L. Panopio

DLSU Business & Economics Review

This paper evaluates the impact of the COVID-19 pandemic on the 2020 financial results of selected Philippine Publicly- Listed Companies (PLCs) in the Philippine Stock Exchange.. Using ratio analysis to determine the consequences of this infectious disease affecting PLCs, results show a decline in the percent-change in revenue, expenses, and net income from the average figures for 2017 to 2019 to corresponding figures for 2020. Content analysis revealed that most Philippine PLCs disclosed high and medium details as to the impact of COVID-19. Furthermore, the study’s results demonstrated that most PLCs provided qualitative or quantitative details about the respective measures …

A Framework For Integrating Persons With Autism To The Workforce, Rosemary R. Seva, Ron R. Resurreccion, Alvin Neil A. Gutierrez

DLSU Business & Economics Review

Persons with Autism (PWAs) have unique skills and abilities to contribute to a productive workplace. Companies often do not hire them because these firms believe they have many limitations and that employing them would pose various challenges. This study determined the factors affecting the performance of PWAs, the challenges and benefits in employing them, and proposed a framework to guide employers in successfully integrating them in the workforce. A mixed-methods design was used with data collection tools such as video observations, focus group discussions and an organizational culture survey. Through the various data gathered, the challenges identified were the limited …

Happiness At Work: Seafarers’ Experience In A Maritime Company, Ana Liza Asis-Castro, Divina M. Edralin

DLSU Business & Economics Review

We investigated the person-level factors that influenced the degree of happiness at work of Filipino seafarers in a maritime company. We used the model of Fisher (2010) as the basis for the person-level dimensions, namely: (1) job satisfaction; (2) vigorous work engagement; (3) dispositional affect; and (4) flourishing at work. We investigated if job satisfaction would most significantly explain happiness in the workplace of the seafarers among all person-level dimensions. We also hypothesized that the bundle of person-level dimensions significantly influences happiness at work. We used descriptive and causal research designs and surveyed 229 randomly selected Filipino seafarers from one …

The Impact Of Adjustment, Agency, And Political Costs On Cost Stickiness Of Publicly-Listed Companies In The Philippines From 2009-2019, Angela Bianca N. Catalig, Charles Justin M. Decena, Maria Denise A. Franco, Ma. Colleen L. Ventura, Joy Lynn R. Legaspi

DLSU Business & Economics Review

Recent research shows that studying the traditional cost behavior within a firm may not be sufficient to fully understand the elements that influence management behavior. Studies have pinpointed a cost-related issue called “cost asymmetry,” which has gained the widespread name of “cost stickiness.” Researchers have explored factors that cause cost stickiness through three theories: adjustment cost theory, agency theory, and political process theory. This study seeks to determine the sticky cost behavior of three costs, namely cost of goods sold, selling, general and administrative expenses, and total cost of goods sold and selling, general and administrative expenses. It also aims …

Monitoring Child Poverty And Exclusion Through The Community-Based Monitoring System (Cbms), Celia M. Reyes, Anne Bernadette E. Mandap

DLSU Business & Economics Review

This paper aims to apply the Community-Based Monitoring System (CBMS) methodology for analyzing multidimensional poverty among children. The child multidimensional poverty measured using CBMS data examines the nature and extent of deprivations of children in terms of nine (9) dimensions covering non-income and income measures of poverty. Aside from generating a child MPI using CBMS indicators at the local level, geospatial data is generated to show how the CBMS-MPI methodology can facilitate analysis of situation of children across sub-locations and how it can be used for more informed planning of appropriate interventions, and better targeted program implementation. Using CBMS data …

Rational Choices And Welfare Changes In Philippine Family Energy Demand: Evidence From Family Income And Expenditure Surveys, Jesus C. Dumagan, Michael R. M. Abrigo

DLSU Business & Economics Review

This study found Philippine family demands for (1) electricity, (2) gas and liquid fuels, (3) solid fuels, (4) food, and (5)

others—based on Family Income and Expenditure Surveys (FIES) in 2009, 2012, and 2015—are rational (i.e., expenditure- minimizing). Specifically, all own-price elasticities are negative (downward sloping demand curves). Cross-price elasticities

between (1), (2), and (3) are positive (substitutes) while cross-price elasticities of (1), (2), and (3) with (4) or (5) are mostly negative (generally complements). Income elasticities are positive (normal goods), except for (3), comprising “fuelwood, charcoal, and biomass residues” that are consumed less at higher incomes (inferior goods). These …

Investors’ Response To Political Connections: A Systematic Review, Arina Rus Zahira Rusli, Rohami Shafie, Mazrah Malek

DLSU Business & Economics Review

This study aimed to deliver a concise overview of the market reaction towards a political connection (PCON) through the identification and analyses of the event announcements and outcomes of the events related to PCON firms and stock market reactions. The Scopus and Jstor databases via the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA), which are used to analyse previous studies, were utilised. The initial systematic search resulted in 8,518 records, which was narrowed to 16 articles through a process of elimination. It was found that PCON firms reacted positively, negatively, or a combination of the two to the …

Communication In The Gig Economy: Buying And Selling In Online Freelance Marketplaces, Stephan Ludwig, Dennis Herhausen, Dhruv Grewal, Liliana Bove, Sabine Benoit, Ko De Ruyter, Peter Urwin

Research Collection Lee Kong Chian School Of Business

The proliferating gig economy relies on online freelance marketplaces, which support relatively anonymous interactions through text-based messages. Informational asymmetries thus arise that can lead to exchange uncertainties between buyers and freelancers. Conventional marketing thought recommends reducing such uncertainty. However, uncertainty reduction and uncertainty management theories indicate that buyers and freelancers might benefit more from balancing-rather than reducing-uncertainty, such as by strategically adhering to or deviating from common communication principles. With dyadic analyses of calls for bids and bids from a leading online freelance marketplace, this study reveals that buyers attract more bids from freelancers when they provide moderate degrees of …

2022 July, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2022.

Countercyclical Marketing During Recessions, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

Nirmalya Kumar argues that during recessions, firms should fight against their instinct to reduce marketing outlays. Instead, a large body of academic research demonstrates that firms investing in countercyclical marketing perform better both during, and immediately after, the economic downturn.

For Mod’S Sake! The Role Of Perceived Brand Image, Brand Identification, And Online Community Environments In Building Brand Love, Ferdian Hendrasto

ASEAN Marketing Journal

No abstract provided.

Revisiting Integrated Mobile Advertising Model In Indonesia: A Replication Study, Naufal Pradipta, Adhi S. Santoso, Liza Agustina M. Nelloh

ASEAN Marketing Journal

Manuscript type: Research Article

Research Aims: Kim's previous study proposed a web advertising model such as personalization and flow theory toward purchase intention and its antecedents. The current research will re-assess the model in Indonesia.

Design/methodology/approach: Using Structural Equation Modelling (SEM) toward 211 respondents

Research Findings: This study showed that credibility is insignificant to advertising value and flow experience, and entertainment and incentives are insignificant to flow experience. Thus, informativeness is insignificant to advertising value and flow experience. Hence irritation is also insignificant to advertising value and flow experience. However, personalization showed a significant effect on flow experience …

The Elements Of Brand Anthropomorphism: Qualitative Investigation Into Local Brands Amongst Young Adult Consumers, Iin Mayasari, Handrix C. Haryanto

ASEAN Marketing Journal

Manuscript type: Research Article

Research Aims: This study aimed to describe the elements of brand anthropomorphism and self-brand congruity based on the review of Guido and Peluso's conceptualization.

Design/methodology/approach: This study collected the data from generation Y respondents through semi-structured depth interviewing.

Research Findings: The critical finding provides the context of Asian consumers related to local brands. Emerging local brands can grow if the organization can manage them well.

Theoretical Contribution/Originality: It describes the elements of brand anthropomorphism associated with the domain of consumer-brand relationships among Asian consumers.

Practitioner/Policy Implication: The local brands should be perceived that all brands …

The Use Of Technology Acceptance Model To Explain Brand Attitude And Loyalty Intention In E-Commerce: The Gamification Case, Nadia N. Sari

ASEAN Marketing Journal

Manuscript type: Research Article

Research Aims: This paper analyzes the role of the Technology Acceptance Model (TAM), perceived enjoyment, perceived social influence, consumer intention to engage, and brand loyalty in the context of gamification in e-commerce.

Design/methodology/approach: Online survey was conducted to collect data, and Partial Least Square (PLS) was used to analyze the effects among variables.

Research Findings: The study found that perceived usefulness, perceived social influence, and perceived enjoyment had a positive effect on brand attitude, while perceived ease of use had an insignificant effect on brand attitude. The brand attitude was found to have a significant …

Antecedents Of Customer Brand Engagement Affecting Customer Satisfaction, Trust, And Commitments In Forming Loyalty And Word Of Mouth In Indonesia, Unik D. Lestari, Tantri Yanuar R. Syah

ASEAN Marketing Journal

Manuscript type: Research Article

Research Aims: The research objective was to determine customer brand engagement (CBE) drivers, which directly or indirectly generate word of mouth (WOM) on Instagram through trust, commitment, customer satisfaction, and loyalty.

Design/methodology/approach: This research was conducted in Indonesia with 213 respondents who are active on Instagram accounts, have an age range between 20 and 60 years, and have an attachment to products from middle to upper-class brands in Indonesia. This quantitative research uses the Structural Equation Model (SEM) method.

Research Findings: The results show that customer involvement and flow experience are the main drivers …

The Role Of Browsing In The Relationship Between Online Reviews To Impulse Buying, Rifelly Dewi Astuti, Sara Almira Nindyaswari

ASEAN Marketing Journal

Manuscript type: Research

Research Aims: to analyse the impact of online reviews on Instagram on online impulse buying behaviour for the beauty product category, with the role of browsing as a mediator.

Design/methodology/approach: A conclusive study with 441 respondents, analysed by SEM

Research Findings: Browsing mediates the online review perceived value (both utilitarian and hedonic value) significantly toward the urge to buy impulsively, which will further enhance the impulse buying

Theoretical Contribution/Originality: (1) this study enriches the relationship between online reviews and impulse buying, using browsing as the critical factor to link the relationship, and (2) consumers perceived both utilitarian …

Analisis Pengaruh Corporate Governance Dan Risk Management Committee Terhadap Financial Performance Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Tahun 2016-2020, Dhea Saummi Tasya, Imo Gandakusuma

Jurnal Manajemen dan Usahawan Indonesia

The aim of this study is to analyze the effect of corporate governance and risk management committee of manufacturing firms at the Indonesia Stock Exchange in 2016 – 2020. In 2016-2020, manufacturing companies were the highest contributors to national income, and financial performance fluctuated. Manufacturing companies do not yet have specific regulations governing corporate governance mechanisms, so this research is needed. The results of this study find that the existence of a risk management committee has insignificant on financial performance. The auditor reputation and the independence of the audit committee has insignificant on financial performance through the existence of a …

Engaging The Customers Through Social Mobile Application Experience, Nida Zaheer, Muhammad Rizwan

Business Review

This paper aims to investigate the customer experience and post purchase behavior in the mobile application environment. This study is experimental with a quantitative approach. Two hypothetical mobile apps were developed; social-focused and information-focused. Data was collected by surveying 400 online shoppers and, analyzed by employing SEM and multi-group analysis techniques using Amos. Results suggest that a mobile app that is socially focused enhances the customer experience and customer engagement behavior respectively. Next, the need for touch provides boundary conditions between customer experience and customer engagement behavior. Behavioral experience can be enhanced by improving online customer experience with the help …

Marketing Activity Influences On Brand Attractiveness & Loyalty, Keiondre' Mcallister

McNair Scholars Research

While selecting a specific brand could seem simple, many variables are considered. Consumers must trust that the chosen brand meets their needs by providing value. Value differs for everyone; however, four value pillars within the value creation pyramid could explain which value attracts the consumer most to a brand. These value elements will be explored to explain consumer preferences.

2022-June-27-Welcome To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University welcomes the following faculty and staff members who recently joined the university:

Travis Brooks is a technology development coordinator in Academic Technology Services after serving as a project coordinator at Coastal Carolina University. He holds an MBA degree from ETSU.

Dr. Liedson Carneiro is a postdoctoral research associate in the Department of Biological Sciences. Before coming to ETSU, he was a postdoctoral research fellow at the Universidade Federal de Pernambuco. He holds a Ph.D. degree in ecology from the University of Sao Paulo.

Brendan Ogden is a communications coordinator in Quillen College of Medicine. He was …

2022-June-27-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in June.  Thank you for your service!

David Carter – Information Research Technician, WETS-FM, 20 years of service

Lynda Dotson – Coordinator (Retention Specialist), Internal Medicine, six years of service

Patricia Elledge – Office Coordinator, University Advancement, 26 years of service

Lisa Elliott – Academic Advisor, ETSU at Kingsport, 24 years of service

Thomas Fehr – Supervisor, Library Administration, 14 years of service

Jennifer Kintner – Coordinator, Biomedical Sciences, 18 years of service

Richard Mike Rhea – Assistant Director, Athletic Administration, 44 years of service

Carol …

The Role Of Wisdom In Navigating Social Media Paradoxes: Implications For Consumers, Firms, And Public Policy, Abigail B. Schneider, Sunaina Chugani, Tavleen Kaur, Jason Stornelli, Michael Luchs, Marat Bakpayev, Tessa Garcia-Collart, Bridget Leonard, Lydia Ottlewski, Laura Pricer

Marketing Faculty Publications

Social media has transformed the nature of communication and simultaneously given rise to paradoxes—irresolvable situations where contradictory elements co-exist. These paradoxes are pervasive, and they can jeopardize consumer welfare because they are difficult to navigate. In this conceptual paper, we argue that the principles of wisdom provide a unique and constructive lens through which to view the social media landscape with the aim of maximizing well-being. We illustrate three social media paradoxes at individual, interpersonal, and societal levels of analysis. We also translate wisdom theory into practical recommendations for consumers, marketers, and public policy makers to facilitate wiser use of …

Spillover Effects In Product Customization, Samuel Babu Sekar

USF Tampa Graduate Theses and Dissertations

Product customization is increasingly being offered as consumers interact with businesses online. When consumers customize a product, they often choose from among multiple, inter-related categories. Thus, the choices made in a prior category could influence choices in later categories (spillover effect). Currently, marketers attempt to nudge consumers to choose more expensive/profitable options by preselecting these options (explicit reference). In this dissertation, I explore whether implicit references can be employed to generate a spillover effect. Implicit references are generated by arranging the options within a category in either descending or ascending price order, with descending price order favoring the selection of …

2022-June-20-Carter Railroad Museum Heritage Day Is Saturday, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (June 20, 2022) – From Chicago to St. Louis, America’s big Midwestern cities had something in common - railroads galore.  

On Saturday, June 25, the free-entry George L. Carter Railroad Museum on the campus of East Tennessee State University will showcase the railroads that once crisscrossed the Midwest. With an industrial and agricultural base, the action was non-stop and numerous railroads were the primary way to reach cities from smaller towns and areas before the highway system came into being.

Showcasing Midwestern railroads

“At least as railroad history is concerned, the East and West truly met here,” …

2022-June-20-Etsu Online Nurse Practitioner Program Among Top Programs In Tennessee.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The Reece Museum will host “An Evening with Eugene Wolf: A Benefit for the Sammie L. Nicely Collection at the Reece Museum” on Thursday, Sept. 15, from 7:30-9 p.m.  

 

The evening begins at 6:30 p.m. with a reception and cocktail hour, when guests will have the opportunity to meet Wolf before the performance begins. Wolf was a personal friend of Sammie Nicely, and has worked with the Reece and community partners to hold an intimate performance of his award-winning one-man show, “The Book of Mamaw.”   

 

All proceeds from this event will go toward the purchase of collections storage equipment to …

Looking For Inclusivity In Higher Ed? Start In The Classroom!, Michelle C. Carpenter

Atlantic Marketing Journal

The rallying cry for inclusivity has never been greater in higher education. As professors look for ways to ensure all sociocultural perspectives are present in their course activities, lectures and discussions, many questions remain beginning with who should be addressing these issues as well as how exactly this might be accomplished. Increasingly more faculty are opening their classrooms to this discussion, even if diversity is not a required element of their course. Exit interviews conducted in Spring 2021 with senior marketing majors at a Mid Atlantic University provided an opportunity for students to share their perceptions about inclusivity and what …

Investigating The Impact On Student Engagement From Converting Face-To-Face Classes To Online In Response To Covid-19, Anita Whiting

Atlantic Marketing Journal

Paper investigates the impact on student engagement from converting traditional face-to-face classes to online in response to Covid-19. In particular, this study investigated the impact of conversion to online on four different types of student engagement: (1) participation engagement, (2) emotional engagement, (3) skill engagement, and (4) performance engagement. Survey data were collected from 160 business students who had their face-to-face classes converted to online due to Covid-19. Results of study show that all four types of student engagement significantly declined when classes were converted to online. Participation engagement declined the most while performance engagement declined the least. Non-traditional students …

Enhancing Sales Education By Incorporating An Innovative International Role Play, Diane R. Edmondson, Lucy Matthews, Hannah Makarczyk

Atlantic Marketing Journal

In today’s society, the global marketplace has become more relevant to all businesses to help ensure sustainability (Hummel, 2012). In marketing, students pursuing a career in sales can find significant opportunities; however, there are unique skills needed when selling internationally (Salesforce, 2021). Prior research has highlighted lost revenue due to internationally incompetent employees (Daniel, Xie, & Kedia, 2014). A content analysis of 139 Sales Education Foundation universities was completed to determine the extent to which international sales education is currently being incorporated in sales curriculum. Results indicate that only 6.5% include some international sales element as part of their program. …

Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences, Timothy L. Schauer

Atlantic Marketing Journal

Grocery shopping has changed in significant ways over the last 150 years – all to allow customers to choose their own items (Strasser, 1989). Within the last decade, large U.S. supermarkets, like Kroger, Walmart, and Safeway have rolled out online stores (Perez, 2015). However, in 2017, when the Internet-based giant, Amazon, acquired Whole Foods and developed the Amazon Go concept store, the march toward online-only sales came into question. The purpose of this research is to attempt to understand the preferences associated with Millennials regarding online versus in-store grocery shopping preferences. This paper provides the following contributions. First, it extends …

Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers

Atlantic Marketing Journal

Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in …