Marketing Commons^™

Baseball Eclipsed: No Longer America’S Pastime, Travis Shumate

Graduate Dissertations and Theses

This paper will discuss the reasons for the decline in Major League Baseball (MLB) attendance levels and what might be done to stop this decline. It will also introduce an idea that the decline in attendance might not be as much of an issue as fans might perceive it to be. Along with being a super fan of a team, marketing and promotion play a big role in game-to-game attendance. Various ways that marketing is used and might be used better to gain interest for baseball are talked about in this paper. The argument made is that baseball has lost …

Baseball Eclipsed: No Longer America’S Pastime, Travis Shumate

Undergraduate Theses and Capstone Projects

This paper will discuss the reasons for the decline in Major League Baseball (MLB) attendance levels and what might be done to stop this decline. It will also introduce an idea that the decline in attendance might not be as much of an issue as fans might perceive it to be. Along with being a super fan of a team, marketing and promotion play a big role in game-to-game attendance. Various ways that marketing is used and might be used better to gain interest for baseball are talked about in this paper. The argument made is that baseball has lost …

Exploring Masstige Brands’ Antecedents And Outcomes, Paula Rodrigues, Ana Sousa, Marc Fetscherin, Ana Pinto Borges

Faculty Publications

This study focused on developing a new conceptual model of consumers’ perceptions of – and behaviours towards – masstige brands based on consumer-brand relationship and brand equity theory, which was then applied using quantitative data analysis. The research model facilitated an exploration of how important brand love, co-creation and need for uniqueness are as masstige brand antecedents and of whether brand happiness, brand loyalty and electronic word of mouth are outcomes. The proposed model’s generalisability was assessed based on consumer data on a total sample of 1,041 consumers from three countries: the United States, Portugal, and China. The hypotheses were …

2022-September-01-Etsu Leads Effort To Establish Jcrc, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 13, 2022) – East Tennessee State University is taking the lead in establishing the first recovery community center in the Northeast Tennessee region.

The Johnson City Recovery Center (JCRC) was proposed by Dr. Dorothy “Dottie” Greene, associate professor of social work and graduate coordinator for Addiction Counseling Studies, and will be guided by an advisory board with membership from throughout the region.

The JCRC was recently approved for $1.2 million in funding by the Washington County Commission. It is one of several projects related to addiction recovery the commission is funding through the “Baby Doe” opioid lawsuit …

Alternative Modes Of Entry And Unexpected Events In Franchising, Alexander Rosado-Serrano, Antonio Navarro-García

Journal of Global Business Insights

Store-in-store franchising or corner franchising is the application of a franchise format within another business, such as big box retailers, supermarkets, and gas stations; and pop-up stores are temporary store formats opened in shopping malls or other venues for a short period. Despite the regular application of these strategies by franchisers, the academic literature on store-in-store franchising and pop-up stores is relatively limited. There is a particular need after the COVID-19 outbreak to construct new lenses through which to explore how these modes of entry adapt to the new environment of business interruptions and border closures. Motivated by this research …

Measuring Environmental Responsible Behavior Through Experience Quality, Perceived Value, And Tourist Satisfaction From The Perspectives Of Tourists In Natural Sites, Anil Kumar, Suman Lata

Journal of Global Business Insights

This study aims to examine environmentally responsible behavior through experience quality, perceived value, and tourist satisfaction while explaining responsible behavior of tourists towards the environment in the natural sites of Madhya Pradesh, India. The theoretical framework proposed is based on literature. Structural equation modeling (SEM) was employed using partial least squares (PLS) 3.0 software to test the model fit and hypotheses. The data was collected using random sampling from 131 tourists at these natural sites who participated in the survey through a questionnaire. The analysis showed a good fit for the environmentally responsible behavior study model. The results suggested that …

2022-September-01-Amani Patel Student Spotlight, University Marketing And Communication, East Tennessee State University

ETSU News

“I chose East Tennessee State University because I felt it catered to a variety of people who come from all walks of life. I chose this university because I felt like I had a place here.”

Amani Patel has always been hard at work – in her studies and in her community. Currently a graduate student working on a Master of Health Administration, Patel said she was not originally on this path.

“When I started my higher education journey, it was in pre-pharmacy,” said Patel. “I had started in an accelerated bachelor's to master's program.”

It took only a single …

2022-September-01-Award-Winning Scientist Leading Etsu's Undergraduate Research, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Cerrone Foster, an award-winning scientist teaching at East Tennessee State University, is the new interim director of Undergraduate Research and Creative Activities. 

The office hosts a variety of events, such as the Dr. Jay S. Boland Undergraduate Research Symposium, each year with a goal of aiding undergraduates with their research. The office also provides funding opportunities to support student research.

Dr. Cerrone Foster

One of Foster’s goals is to increase the number of students who engage with the office. 

“We want to ensure that opportunities are equitable and remove any barriers that may prevent students from doing research,” …

2022-September-01-Chair Wants To Showcase Regional Talent, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – From ceramics and sculpture to printmaking and photography, both East Tennessee State University and the Appalachian Highlands are home to a range of talented artists. 

For Dr. Tao Huang, it’s partly the responsibility of ETSU’s Department of Art and Design to showcase that talent. 

“We collaborate with the community very closely and host many local artists in our galleries,” said Huang. “Our exhibitions show the diverse talents in the region.” 

Huang, who holds a Ph.D. in architecture and design research from Virginia Tech University, is now the chair of the department.

Dr. Huang is chair of Art …

2022-September-01-Esports Begins New Season, University Marketing And Communication, East Tennessee State University

ETSU News

For the 43 students who are part of the esports program at ETSU, it’s game time!

The start of the fall 2022 semester marks year number three for the school’s Overwatch and League of Legends teams, as well as the second year for Rocket League, which kicked off its inaugural season in fall 2021. Rocket League has already played its first game, taking on Dallas Baptist this past Tuesday evening with a 3-0 victory.

The Overwatch team is marking time for a few weeks waiting for the release of the Overwatch 2 game, set for early October.

As ETSU Esports …

2022-September-01-Etsu Announces New Institute For Appalachian Music And Culture, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY– East Tennessee State University has announced the creation of a new Institute for Appalachian Music and Culture as part of the university’s Center of Excellence for Appalachian Studies and Services. 

The Institute will become the Center’s fourth component. It joins the Regional Resources Institute, the Archives of Appalachia and the Reece Museum.  

“ETSU was founded in 1911 to improve the quality of life for the people of this area, a goal that remains at the heart of the university mission. It is therefore fitting that today ETSU offers the leading program in Appalachian Studies. No other university …

2022-September-01-Etsu Board Of Trustees To Hold Quarterly Meeting Sept, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, September 16.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room.

Meetings are scheduled as follows:

• Academic, Research, and Student Success Committee – 8 a.m.
• Finance and Administration Committee – 9:45 a.m.
• Audit Committee – 11:30 a.m.
• Board of Trustees Meeting – 1:30 p.m.

Committee meeting times are approximate and will begin following the conclusion of the previous meeting. When they become available, the agenda and accompanying materials for the meeting will …

2022-September-01-Etsu Choirs Kicking Off Concert Season, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The East Tennessee State University Choirs open their concert season later this month with a performance at the ETSU Martin Center for the Arts. 

The concert is Friday, Sept. 30, at 7:30 p.m. in the Martin Center Grand Hall. 

Presented by the ETSU Department of Music, the annual Choral Collage concert is the season opener for a range of award-winning groups, including Chorale, BucsWorth, East Tennessee Belles, Greyscale and Ascension.  

“This wonderful concert is a true collage of musical genres,” said Dr. Alan Stevens, department chair and director of Choral Activities. “There will be a little something …

2022-September-01-Etsu Earns $280,000 Fema Grant, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Geoinformatics and Disaster Science Lab, a group that helps colleges across the nation better plan for extreme weather events, has already received national attention. Last year, FEMA recognized the lab in its exclusive Mitigation Planning Success Stories series, a prestigious honor that only a handful of organizations and jurisdictions across the country receive. 

“It means,” said Dr. Andrew Joyner, an associate professor in the Department of Geosciences, “that our lab and our hazard mitigation plan are incredibly innovative and efficient.”  

Now, ETSU has received a $280,000 FEMA grant aimed at making sure the campus is equipped …

2022-September-01-Etsu Nationally Ranked For Least Amount Of Debt, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – When it comes to the universities graduating students with the least amount of debt, East Tennessee State University is now nationally ranked.

This month, U.S. News & World Report released its 2022-2023 report, a sweeping summary on a range of data from 1,500 colleges across the United States.

ETSU is ranked in the top 100 in the “least debt” category, running ahead of several universities in Tennessee and the Appalachian Highlands. That puts ETSU in the top 10% in the nation, per the rankings. 

“The ranking from U.S. News & World Report confirms what so many already …

2022-September-01-Etsu New Student Enrollment Graduation Rate And Employee Satisfaction At Record Highs, University Marketing And Communication, East Tennessee State University

ETSU News

Officials at East Tennessee State University received a glowing report card for the university today, with leaders announcing that new student enrollment, graduation rates and employee satisfaction are all at historic highs.

During a quarterly meeting of the university's Board of Trustees, ETSU administrators shared final enrollment numbers for the fall 2022 semester. The university is celebrating its largest incoming class in a decade at 2,056 students — a 25% increase in the past two years. Overall enrollment increased by 195 students over last year, with total headcount enrollment, including undergraduate, graduate, pharmacy and medical students, reaching 13,738. The university's …

2022-September-01-Etsu Rotc Inducting New Hall Of Fame Members, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s ROTC Program, a unit assigned to ETSU for more than half a century that has commissioned over 1,500 second lieutenants, is inducting new members into its Hall of Fame. 

The Hall of Fame class of 2022, all decorated veterans, will be honored in a ceremony scheduled for Friday, Oct. 21, at 4 p.m. in the Grand Soldiers Ballroom at the Carnegie Hotel in Johnson City. The event is free and open to the public. 

The inductees include: 

• 
  
  Samuel Kincheloe, a retired lieutenant colonel. He graduated from what was then East Tennessee State College …

2022-September-01-Etsu Wins Grant To Help Low-Income First-Generation Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The U.S. Department of Education has announced that East Tennessee State University will receive the federally funded Student Support Services STEM and Health Sciences grant, a competitive award worth more than $1.3 million over the next five years. 

The grant supports an additional 120 students pursuing degrees in a variety of fields, from allied health to surveying.    

“We are incredibly honored to serve an additional 120 science, technology, engineering and math STEM and health sciences students and support them on their way to their first bachelor’s degree at East Tennessee State University,” said Dr. Ronnie Gross, executive …

2022-September-01-Etsu's Alliance For Continued Learning Offers Fall Classes, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — East Tennessee State University’s Alliance for Continued Learning (ACL) will offer a wide range of classes and activities beginning Tuesday, Sept. 20, and concluding on Thursday, Oct. 27.

Classes will meet from 10 a.m. to noon each Tuesday and Thursday in the upstairs conference room at Food City, 940 N. State of Franklin Rd. in Johnson City.

Sponsored by ETSU’s Office of Professional Development, the ACL is a “member-powered, member-driven and member-governed” organization devoted to providing lifelong learning experiences in a stimulating atmosphere. Participants decide the study groups, forums, classes and other activities to be held, …

2022-September-01-Etsu Storytelling Presenting Story Slam, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Live and in-person for the first time in two years, East Tennessee State University invites the public to the Re-Generation Story Slam at 7:30 p.m. on Thursday, Sept. 22, in Johnson City.

"Come to listen. Come to tell a story of your own, "

Happening at The Down Home, located at 300 W. Main Street, this month’s theme is “beginnings.” Participants may share stories about embarking on a journey, starting fresh or trying something for the first time.

“Sharing personal stories is a great act of intimate community, whether telling or listening,” organizers said. …

2022-September-01-Etsu's Engineering Program Earns Highly Respected Abet Accreditation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s College of Business and Technology continues to increase students’ competitive edge to excel in future career opportunities, thanks in part to nine programs that have earned ABET accreditation.

The newly released data reveals a significant milestone for the college’s Engineering program following an August announcement that the program is now accredited by ABET, the premier accreditation organization of engineering and engineering technology education. ABET accreditation signifies that a collegiate program has met standards that are essential in preparing graduates to enter high-demand STEM career fields in the global workforce.

“All of the …

2022-September-01-Fall Color Should Be Spectacular, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Expect a “spectacular showing” from fall foliage in the Appalachian Highlands this year. 

That’s the prediction from East Tennessee State University’s Travis Watson.

Fall color at ETSU

“For the most part, the Appalachian Highlands region has seen ample rainfall this summer, which means the trees have kept a lot of leaves,” said Watson, the university’s campus arborist who holds a master’s degree in biology. “The cooler temperatures over the last two weeks combined with the sunny weather should make for a spectacular showing of fall color across our region.” 

Already, the tallest peaks in the Great Smoky …

2022-September-01-New York Times Writer Coming To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – New York Times writer and well-known author Margaret Renkl is coming to East Tennessee State University. 

Two free public events happen on Tuesday, Oct. 4.  

The first is an “in conversation” session with Renkl at 3 p.m. in room 118 of Rogers-Stout Hall on ETSU’s main campus. The second is a public reading and book signing at 7 p.m. in the Powell Recital Hall at the ETSU Martin Center for the Arts.  

“I believe Margaret Renkl is one of the most important voices in America right now. She is a rigorous thinker and a fearless truth-teller, examining …

2022-September-01-Sunny Days, Cool Nights Make For Vibrant Fall, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Hillsides throughout the Appalachian Highlands are starting to show brushes of yellow and orange, a sure signal that autumn has arrived. 

East Tennessee State University’s Travis Watson, the campus arborist, said sunny days and cool nights have generated near perfect conditions for speculator fall foliage.   

As far as leaf peepers are concerned, the area dodged disaster with recent storms.

ETSU offers a weekly fall color prediction

"The heavy wind and rain for parts of the region last weekend certainly brought down some leaves, but it looks like we still have a fairly full canopy,” he said.  

Fall …

2022-September-01-Walking In Two Worlds Focus Of Etsu Talk, University Marketing And Communication, East Tennessee State University

ETSU News

“Walking in two worlds: Indigenous women’s culture and history” is the topic of a talk hosted by East Tennessee State University next week. 

 

Dr. Debi Thibeault, a member of the Department of Social Work, will share teachings from her Elders about cultural practices for Indigenous women, as well as the challenges of navigating western and Indigenous cultures and practices.  

 

The event is part of the “Women on Wednesdays” lecture series sponsored by the ETSU Women’s, Gender and Sexuality Studies Program. It is free and open to the public. It takes place on Zoom (Zoom Meeting ID: 817 3675 …

2022-September-01-Bucsgobeyond Grab Your Slice Of Adventure - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

Prospective freshmen and transfer students interested in East Tennessee State University will have the opportunity to apply for free during “TN Free Application Month” from Sept. 1-30. This opportunity is for residents of Tennessee and select border counties in North Carolina and Virginia who are eligible for in-state tuition and scholarships at ETSU.

Prospective students in the Nashville area may soon see blue and gold pride showcased when their pizza delivery from select restaurants encourages them to “go beyond the ordinary” and seize the opportunity to learn more about ETSU and receive a free application.

The pizza box design …

2022-September-01-Etsu Will Offer Weekly Fall Color Predictions - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Orange and yellow hues hugging the meandering roads through Roan Mountain. Spots of red lining the Tweetsie Trail. Bright orange and yellow lighting up the maple trees nestled throughout Johnson City.  

In the weeks ahead, the vibrant shades of autumn will dot the regional landscape.  

Scores of Americans, many here in the Appalachian Highlands, will take part in the annual tradition of “leaf peeping,” a major tourism boom that sees folks go for long drives and hit the trails in hopes of spotting breath-taking autumn leaves.   

This year, East Tennessee State University aims to make the process …

2022-September-01-Meet The New Etsu Faculty Part 4 - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

Paiton Chambers

Instructor

University School

What are you looking forward to the most about being an ETSU faculty member?

I am looking forward to learning from other teachers at University School and all the unique opportunities/events that come from being on ETSU’s campus. I look forward to forming relationships with my fellow teachers and using their expertise to help me grow as an educator. 

Where were you working most recently?

Before finishing my degree, I was working as a caregiver. I have been at University School for the past two years as a full-time student teacher and a graduate assistant. …

2022-September-01-Meet The New Etsu Faculty Part 5 - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

Danny Crawley

Assistant Clinical Professor

Department of Health Services and Policy
College of Public and Allied Health

What are you looking forward to the most about being an ETSU faculty member?

I am excited about working with students and sharing my knowledge and experiences with them and then having meaningful dialogue with them as well. I like to feel challenged by my students and I enjoy seeing "aha" moments in their eyes. 

Where were you working most recently?

I have been managing physician practice plans for the last 20 years at several academic medical centers/schools of medicine – most recently …

2022-September-01-Looking For A Primary Care Provider? - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

Choosing a primary care provider is one of the most important decisions you will ever make for your health. This health care professional will coordinate your routine care and also oversee any tests or referrals that need to be made.

It all begins with primary care.

ETSU Health has built a legacy on preparing primary care providers, including family physicians, pediatricians, sports medicine physicians, internists, obstetricians/gynecologists, and nurse practitioners. We have a host of expert primary care providers available to meet the health care needs of you and your loved ones. They have offices located throughout the region, including Johnson …