Marketing Commons^™

2021-April-28-University School Ranked 11th In Tennessee By Us News, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2021-April-27-Etsu Faculty Granted Promotion And Tenure, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 27, 2021) – Forty East Tennessee State University faculty members were promoted and 23 granted tenure by the ETSU Board of Trustees, the university’s governing body, during its quarterly meeting on April 23.

The following 13 faculty members attained the rank of full professor: Bess Sirmon-Taylor, Audiology and Speech-Language Pathology; Aruna Kilaru, Biological Sciences; Antonio Rusinol and Douglas Thewke, Biomedical Sciences; Chih-Che Tai, Curriculum and Instruction; Alison Barton, Kimberly Hale, Pamela Mims and Arnold Nyarambi, Educational Foundations and Special Education; Roland Huffaker, Obstetrics and Gynecology; John Bossaer, …

2021-April-27-Understanding Sport Management, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (April 27, 2021) Dr. Natalie Smith from East Tennessee State University is the co-author of the new book, “Organizational Behavior in Sport Management:  An Applied Approach to Understanding People and Groups.”

Her co-authors are Dr. Chris Barnhill, who is associate professor of Sport Management and Program Coordinator at Georgia Southern University, and Dr. Brent Oja from University of Northern Colorado where he is assistant professor of Sport Administration.

Geared toward undergraduate students, the book discusses how sports organizations function and the mechanisms that go into organizational behavior as well as how employees are motivated and work together. …

The New Wbgu: A Social Media Marketing Strategy, Brittany Line

Honors Projects

This project looks to find the most effective ways of growing and engaging a social media audience for WBGU-FM. Included in this is strategy used to interact with more people, an analysis of what elements were effective, and ways to increase content. Social media holds growing importance in promoting and connecting with an audience. This project is needed because recently, WBGU-FM has not been frequently or effectively using their social media platforms to connect with the community. As the shift of WBGU-FM’s purpose takes effect to focus on more community aspects of radio, it is important to have multiple ways …

The Creation And Impact Of Mr. Agne’S Career Collection, Evelyn Hamady

Honors Projects

This project discusses the creation of Mr. Agne's Career Collection located in Eppler South 117, and the impact it has on Bowling Green State University's students. This community impact project focuses on providing students with professional attire and accessories that may be needed when job searching or applying to internships. This project also covers the process of receiving donations, prepping donations, and placing those donations within the school's inventory system.

2021-April-26-The College Tour Etsu Episode, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 26, 2021) – COVID-19 safety restrictions have led to new opportunities to expand access for college visits beyond traditional in-person tours. A new nationally broadcast TV series created by Emmy-nominated and multi-award-winning producers, The College Tour, has released an episode featuring East Tennessee State University as told through the stories of eight students and two alumni who share their unique experiences and offer an inside look at life on campus and within the Johnson City community.

The first season of The College Tour is streaming on Amazon Prime Video and Roku. Host Alex Boylan, who was part …

A Site Suitability Analysis Of A Tattoo Art School In Tallahassee, Florida, Gianni Mccrea, Andre Kimble

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Tallahassee, Florida as providing a sufficient number of customers to warrant a new and sustainable Tattoo Art School. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide …

Developing A New Paintball Facility In New Orleans, Louisiana, Jevon Taylor, Justin Taylor

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around New Orleans, Louisiana as providing a sufficient number of customers to warrant a new and sustainable paintball facility. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide …

Developing An Investment Consulting Firm Near Denver, Colorado: A Site-Suitability Analysis, Caiman Moore, Matthew Studenic

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Denver, Colorado as providing a sufficient number of customers to warrant a new and sustainable Investment Consulting Firm. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide …

A Site-Suitability Analysis For A New Interstate Highway Rest Area Near Ft. Meyers, Florida, Krue Thwaits

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Ft. Meyers, Florida as providing a sufficient number of customers to warrant a new and sustainable interstate highway rest area. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis …

A Site Suitability Analysis Of A Book Store/Coffee Shop In Seattle, Washington, Hannah Paul, Jennifer Hahn

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Seattle, WA as providing a sufficient number of customers to warrant a new and sustainable used book store/ coffee shop. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis …

A New Vegetarian Restaurant In Detroit, Michigan: A Site-Suitability Analysis, John Politowicz

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Detroit, Michigan as providing a sufficient number of customers to warrant a new and sustainable vegetarian restaurant. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide valuable …

Identifying Appropriate Strategies To Sell Tesla Automobiles In Ohio, Trever Maughmer

ONU Student Research Colloquium

Segmentation data serves as an important resource used in business research. It encapsulates people who live in certain areas according to similar demographic traits, behaviors and habits, and consumer trends. Companies such as ESRI make their segmentation data available for a price, along with highly-specialized analysis tools. This project is a case study that examines the utility of ESRI segmentation data and tools to identify a suitable marketing strategy for potential customers in specific locations in Ohio. It further identifies population segments in certain geographic areas according to consumer trends and demographic characteristics. Unlike traditional brick-and-mortar (B&M) dealerships, this project …

Creating A New Amazon Warehouse/Distribution Center Near Miami, Florida: A Site-Suitability Analysis, Daniel Unruh, Cameron Veto

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Miami, FL as providing a sufficient number of customers to warrant a new and sustainable Amazon Warehouse. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide valuable …

Dole Foods Distribution Center Near Chicago, Illinois: A Site Suitability Analysis, Corey Frye

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Chicago, Illinois as providing a sufficient number of customers to warrant a new and sustainable Dole Foods Distribution Center. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can …

A Site-Suitability Analysis Of An Indoor Snow Ski Park Near Harrisburg, Pennsylvania, Ethan Falsone, Austin White

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Harrisburg, Pennsylvania as providing a sufficient number of customers to warrant a new and sustainable Indoor Snow Ski Slope. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can …

Site Suitability Analysis Of A Brewery Supply Outlet Near Tampa, Florida, Ethan Hartman, Hunter Wolfe

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Tampa, FL as providing a sufficient number of customers to warrant a new and sustainable beer brewing supply retail outlet. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis …

A Site-Suitability Analysis Of A Mannequin Production Facility Near Seattle, Washington, Tyler Smith

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Seattle, Washington as providing a sufficient number of customers to warrant a new and sustainable mannequin production facility. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide …

2021-April-22-Etsu Offering Free Pharmacy Summer Day Camp June 26 And July 17, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 22, 2021) – Students interested in learning more about the pharmacy profession can attend East Tennessee State University Bill Gatton College of Pharmacy’s annual summer camp, “Gatton Pharmacy Footprints.” This year, because of limited space due to COVID-19 restrictions, students can choose to attend a free day camp one of two days: June 26 or July 17, from 10 a.m.- 3 p.m.

The camp is open to rising high school juniors, seniors and college students. Other levels may be considered on an individual basis. The registration deadline is June 19, 2021. Each camp includes a free boxed …

2021-April-22-Womens Studies Th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 22, 2021) – More than 25 years ago, the Women’s Studies Program established its roots at East Tennessee State University. Since then, the program has sought to provide feminist education on the campus and throughout the region through scholarship, activism and community building.

To commemorate this noteworthy milestone, Women’s Studies held a virtual celebration on Monday, April 26, in which the program honored its past at ETSU and looked forward to an exciting future. The celebration featured foremothers of the program, as well as a timeline that allowed attendees to “walk through” the program’s history and learn …

2021-April-22-Soccer Team Updates, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Digital Marketing: A Deep Dive & Path Forward, Gary Bernstein

Graduate Student Showcase

My project was a deep dive and a path forward into the Commonwealth Associates, Inc.'s digital marketing presence using the tools, analytics, and current practices acquired from MBA 631. This included critical assessments, key take-aways with recommendations, and also included additional funds for Commonwealth’s 2021 marketing budget.

Assessing Leadership In Business – Marketing: A Critical Investigation Of Reed Hastings, Nolan Mcandrew

Honors Scholar Theses

Understanding what makes a good leader is a topic of ongoing interest in the practice of business. Research to-date has distinguished between being a manager and being a leader and has also established a set of principles to consider in assessing leadership. In this thesis, I draw upon principles of leadership, including emotional intelligence; vision creation; inspiring others; leading in good and difficult times; fostering, developing and recognizing others; and creating a winning culture to offer a critical assessment of Reed Hastings as a leader within the business arena.

2021-April-22-Quillen College Of Medicine To Increase Its Class Size, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 22, 2021)  – For the first time in 10 years, Quillen College of Medicine will increase its class size, providing additional students with the opportunity to pursue their dream of a medical education at East Tennessee State University.

Beginning this summer with the matriculation of the Class of 2025, Quillen will admit 79 first-year medical students, a 9% increase over the previous class size of 72 students.

With the number of applicants to Quillen steadily increasing over recent years and sufficient resources to accommodate additional students, college leaders say the time is right to add to the …

2021-April-22-Free Pharmacy Summer Day Camp, June 26 And July 27, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 22, 2021) – Students interested in learning more about the pharmacy profession can attend East Tennessee State University Bill Gatton College of Pharmacy’s annual summer camp, “Gatton Pharmacy Footprints.” This year, because of limited space due to COVID-19 restrictions, students can choose to attend a free day camp one of two days: June 26 or July 17, from 10 a.m.- 3 p.m.

The camp is open to rising high school juniors, seniors and college students. Other levels may be considered on an individual basis. The registration deadline is June 19, 2021. Each camp includes a free boxed …

2021-April-22-Women's Studies 25th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 22, 2021) – More than 25 years ago, the Women’s Studies Program established its roots at East Tennessee State University. Since then, the program has sought to provide feminist education on the campus and throughout the region through scholarship, activism and community building.

To commemorate this noteworthy milestone, the Women’s Studies Program will hold a celebration at 3:30 p.m. on Monday, April 26, via Zoom. The public is invited to attend this commemorative occasion as Women’s Studies honors its past at ETSU and looks forward to an exciting future. The meeting ID is 912 6374 5117, and …

The Status Of Women Leaders In Utah Higher Education: A 2021 Update, Nancy E. Hauck, Jessica C. Hill, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

In 2014, the Utah Women & Leadership Project (UWLP) released a research and policy brief titled, “The Status of Women Leaders in Utah Education,” and in 2017 an update brief was published. These reports focused on the status of women’s leadership in both K–12 and postsecondary education across the state of Utah. This brief provides an update for 2021, focused only on the higher education portion of the previous briefs. The purpose of this brief is to determine what, if any, progress has been made in women’s leadership within Utah’s higher education sector, including public and the two largest private …

“Us” To Co-Create Value And Hate “Them”: Examining The Interplay Of Consumer-Brand Identification, Peer Identification, Value Co-Creation Among Consumers, Competitor Brand Hate And Individualism, Omar S. Itani

Marketing Faculty Publications

Purpose

The purpose of this paper is to understand the role of identity-based relationships, customer brand identification and peer identification, in driving customer outcomes including customer experiential hedonic value, social influence and repurchase intentions through the effects on value co-creation among customers and competitor brand hate, while taking into consideration the moderating impact of individualism.

Design/methodology/approach

The study integrates social identity theory, identity-based marketing perspective and self-construal theory to develop relationships. The data comprises a web-based survey of customers in the USA and was analyzed using structural equation modeling.

Findings

Customer brand identification and peer identification are drivers of value …

2021-April-20-Esports Team Captains, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  (April 20, 2021) Two current East Tennessee State University students and a rising freshman signed today as team captains for the three esports varsity teams for the 2021-2022 season.

Ashe Greenberg, who was the founding captain for the Overwatch® team during its inaugural season, signed today as captain for the team’s second year.  Greenberg, of Oak Ridge, is a senior biology major and plans to graduate from ETSU in May 2022.  As captain, she led the team to an 8-1 finish during the regular season and to the final 16 in the National Association of Collegiate …

2021-April-20-Etsu Responds To Chauvin Guilty Verdict, University Marketing And Communication, East Tennessee State University

ETSU News

The following is a message from ETSU leaders to students, faculty and staff on April 20, 2021. 

Dear ETSU Community,

The guilty verdict in the Derek Chauvin murder trial announced earlier today brings with it a flood of emotions for many in our community. Though some may find relief in the idea that justice has been served, the wounds our nation has experienced as a result of centuries of racial and social inequalities will not be healed through the decisions of a single jury or the events of a single day. 

George Floyd’s murder has heightened our collective awareness of …