Marketing Commons^™

The Addition Of Spiritual Dimension On Customer Value To Investigate The Relationship Of Customer Value, Customer Satisfaction And Behavior Intention On Islamic Banks Saving Products In Indonesia, Adi Zakaria Afiff, Rifelly Dewi Astuti

ASEAN Marketing Journal

This study propose the addition of a spiritual dimension in the formation of customer value, in addition to the functional, social and emotional dimension of customer value that has already been empirically tested in previous studies, among customers who own saving products at Islamic banks in Indonesia. The study also investigate the relationship between customer value and customer satisfaction, and the relationship between customer satisfaction and customer behavioral intentions among these Islamic banks customers. The results show that spiritual dimension is significantly related to the customer value together with all three other dimensions (functional, social and emotional) of customer value. …

Religiosity Aspect In Consumer Behaviour: Determinants Of Halal Meat Consumption, Jusmaliani Jusmaliani, Hanny Nasution

ASEAN Marketing Journal

Previous studies indicate that religion may influence consumer attitude and behavior in general, especially in food purchasing decisions and eating habits. There are limited studies that examined the role of religiosity in consumer behaviour; especially in relations to halal meat consumption. Due to gaps found in the literature, this study investigates the determinants of intention to eat halal meat. It also examines the levels of determinants of halal meat consumption between Indonesian Muslim living in Jakarta and Melbourne. Respondents were personally and electronically contacted. In total, 160 questionnaires were completed for this initial study. The results indicate that behavioural control …

2021-November-25-Physical Therapy Program Is Celebrating 25th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn.— East Tennessee State University’s Physical Therapy Program is celebrating its 25th anniversary this year. 

To mark this milestone, two program alumni, Dr. Chuck Thigpen (’97) and Beth Reuchel (’07) are returning for a continuing education presentation open to alumni and other physical therapists on Saturday, Nov. 6. The PT program will also host a tailgating event for alumni, current students and faculty before ETSU’s Homecoming football game on Nov. 6. 

In addition, two inaugural members of ETSU’s PT Program, Bob Barnhart and Peter Panus, and a longtime PT program supporter, Alan Meade, will be inducted into ETSU’s …

2021-November-23-Etsu Offers Courses, Testing Leading To Adobe Certification Associate Credential, University Marketing And Communication, East Tennessee State University

ETSU News

(Nov. 23, 2021) – East Tennessee State University’s Department of Media and Communication will offer a series of courses and testing leading to the Adobe Certified Associate (ACP) professional credential in Illustrator, Photoshop, InDesign, Premiere Pro and After Effects beginning Dec. 13.

 

Course participants will have access to online training materials for three weeks.  All courses are 100% online and asynchronous. Participants will have access to more than 10 hours of course content to review on their own time and at their own pace. At the conclusion of the course, participants will complete the certification exam(s) that are delivered in …

2021-November-23-Etsu Presenting We Need A Little Christmas, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 23, 2021) – Need some motivation to get in the festive spirit this holiday season?

Make plans to attend East Tennessee State University’s Holiday Choral Concert, an annual tradition for more than 50 years.

Annual holiday concert is Dec. 4

Two performances are happening on Saturday, Dec. 4, in the ETSU Foundation Grand Hall of the ETSU Martin Center for the Arts. Times for the “We Need A Little Christmas” concert are 4 p.m. and 7:30 p.m.

“This is such a special concert with many familiar holiday favorites, as well as exciting new pieces,” said …

2021-November-23-Rural Health Professional Of The Year, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 23, 2021) – Dr. Rick Wallace of East Tennessee State University was named the 2021 Rural Health Professional of the Year Award by the Rural Health Association of Tennessee (RHA of TN).

Wallace is a professor and associate director for evidence and outreach in the Quillen College of Medicine Library at ETSU.

 “The Rural Health Professional of the Year is our most prestigious award given to members who make outstanding contributions to rural health,” said Jacy Warrell, RHA of TN executive director. “Dr. Wallace is a steady leader of the association and we appreciate his many …

2021-November-23-Etsu Professional Development Offers Pharmacy Technician Certification Course, University Marketing And Communication, East Tennessee State University

ETSU News

(Nov. 23, 2021) - A course to train pharmacy technicians is offered by East Tennessee State University’s Office of Professional Development from Feb. 1-April 26, 2022.

This class, limited to 35 students, will train assistants to assist pharmacists in handling medications and serving patients. Those who pass the Pharmacy Technician Certification Board (PTCB) examination become nationally certified.

The course instructor is Cheryl Ollry, a pharmacy technician with the James H. Quillen Veterans Affairs Medical Center. She has over 15 years of experience in retail and hospital pharmacy. The course now offers more sessions to accommodate PTCB requirements. 

Students may …

2021-November-22-Care Women's Health Receives Nih Grant, University Marketing And Communication, East Tennessee State University

ETSU News

Examining Birth Outcomes

“We are studying the ways in which the policy environment can impact the trajectory of health for the  mother and child. The goal is to understand how policies related to criminal justice, housing, employment and education might change birth outcomes."

Dr. Michael Smith, Program and Policy Director

JOHNSON CITY, Tenn. (Nov. 22, 2021) —  Dr. Michael Smith, program and policy director at East Tennessee State University’s Center for Applied Research and Evaluation in Women’s Health (CARE Women’s Health), is examining how policies affect birth outcomes across generations thanks to a $1.86 million R-01 grant from the …

2021-November-22-Dr. Sharon Mcgee Tcgs President-Elect, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 22, 2021) – Dr. Sharon James McGee, dean of the East Tennessee State University College of Graduate and Continuing Studies, was recently elected to serve a two-year term as vice president of the Tennessee Conference of Graduate Schools (TCGS), which will be followed by a two-year term as president.

Founded in 1977, the TCGS considers matters of common interest related to graduate study and research, articulates the needs of graduate education, and works to influence public opinion and legislation for the improvement and advancement of graduate education throughout the state.

“I am honored that my graduate …

2021-November-22-Etsu Light Display Helps Ring In The Holiday Season At Bms, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn.  (Nov. 22, 2021) – One of the region’s most dazzling holiday light shows is underway at Bristol Motor Speedway. The 25th season of Pinnacle Speedway in Lights allows visitors to witness the wonder of a 4-mile trek through 3 million lights at the world’s fastest half-mile.

East Tennessee State University is a proud sponsor of the event, and vehicles circling the concrete oval will see the stunning glimmer of blue and gold pride thanks to ETSU’s first-ever display. New holiday-themed apparel is also available for purchase at Alumni Hall stores located on W. State of Franklin …

2021-November-22-New Chair Leading Media And Communication At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 22, 2021) – Years before Dr. Andrew Dunn arrived on the campus of East Tennessee State University in fall 2010, the Florida-born and Alabama-raised transplant had already carved out a successful career.

Serving as a reporter at the Florida-based Tallahassee Democrat and The Ledger in Lakeland, Florida, Dunn wrote important stories about education and legislative politics. 

Dunn, who earned a Ph.D. in communication from the University of Alabama, is now the chair of the Department of Media and Communication at ETSU, an appointment he received earlier this year. 

His professional achievements are helping guide the department …

Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital, Gillian Brooks, Jenna Drenten Ph.D., Mikolaj Jan Piskorski

School of Business: Faculty Publications and Other Works

The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. Traditional celebrities acquire celebrity capital through institutional intermediaries such as sport, television, music, and movies. Research is needed to understand the unique process by which social media influencers (SMIs) acquire celebrity capital. We draw on interviews with 40 global advertising industry practitioners and influencers to better understand how influencers acquire celebrity capital in a saturated media …

An Investigation Of The Personality Traits That Could Identify Vulnerable Young People Who Will Be Susceptible To Undue Influence By Social Media Influencers (Smis) - 7th Sim (Società Italiana Marketing) Doctoral & Research Colloquium, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Other Resources

Presentation for the 7th SIM Doctoral & Research Colloquium organised by the Società Italiana Marketing (Italian Marketing Society) and University of Salento in Italy. Experts and research colleagues reviewed my presentation and proposal. I received feedback about many aspects of my research regarding research questions, clarity, focus, methodology and other elements. This is important to enhance the quality of my research and makes it relevant to the scientific field.

2021-November-19-Etsu Health Covid-19 Vaccine Clinics Return To Millennium Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 19, 2021) – ETSU Health is returning to the East Tennessee State University Millennium Center for community COVID-19 vaccine clinics in November and December. The clinics will offer both primary doses and booster doses of the Johnson & Johnson Janssen COVID-19 vaccine. They are free and open to the public.

The clinics will be:

• 
  
  Sunday, Nov. 21, 1-5 p.m.
• Tuesday, Nov. 23, 3-6 p.m.
• Saturday, Dec. 4, 10 a.m.- noon

The vaccine clinics will be held in the ballroom at ETSU’s Millennium Center, located at 2001 Millennium Place. Patients may park on the third level or …

2021-November-19-Etsu Offering Pharmacy Open House Event, Dec. 7, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 19, 2021) – East Tennessee State University Bill Gatton College of Pharmacy is offering a free Open House event for any prospective student interested in pursuing a career in pharmacy on Tuesday, Dec. 7, 4-6:30 p.m. 

The event will include a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, a chance to talk with student pharmacists, admissions information and tours of campus.

“We are excited to offer this preview day to give prospective students a chance to learn more about some of the over 30 unique pharmacy career options that they …

2021-November-19-Open House Slated For Dec. 7, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 19, 2021) – East Tennessee State University Bill Gatton College of Pharmacy is offering a free Open House event for any prospective student interested in pursuing a career in pharmacy on Tuesday, Dec. 7, 4-6:30 p.m.

The event will include a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, a chance to talk with student pharmacists, admissions information, and tours of campus.

“We are excited to offer these preview days to give prospective students a chance to learn more about some of the over 30 unique pharmacy career options that they can …

2021-November-19-Etsu Trustees Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Nov. 19, 2021) East Tennessee State University is one of just four public four-year colleges in the state that saw an increase in new students for the fall 2021 semester. While overall enrollment at ETSU is down approximately 3% from last fall, the number of new students choosing ETSU went up by 13 percent, President Brian Noland reported today to members of the Board of Trustees during their quarterly meeting in the D.P. Culp Student Center.

Noland said the overall enrollment decrease mirrors national trends and is likely due to the difficulties students in last year’s freshmen …

2021-November-18-Etsu Researchers Publish On The Red Panda, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 18, 2021) – Only a bit bigger than a domestic cat, the creature sports a body that looks more like a bear. Then there’s the thick – and reddish-brown – fur.

For decades, scholars have asked the question: what is a red panda?

Researchers are again tackling that and many more questions, and East Tennessee State University is an important part of that conversation. 

Dr. Steven Wallace, Gray Fossil Site and Museum director of field operations and a professor in the ETSU Department of Geosciences, and Dr. T. Andrew Joyner, an associate professor in Geosciences, …

“For The People: A Collaborative Space Assessment”: A Joyful Interpretation Of Room Design, Anne Holland

Honors Projects

To create a space that matters one must focus on the needs of the people who will use it. It is easy to create a beautiful space, however if that space does not function for those it was built for it has no point. Currently in the basement of Founders Residence Hall on the Bowling Green State University campus there is an old unused cafeteria space. This space has not only the potential but the ability to become something new, something of use. It is an area that could not only be renovated and redone by the Honors College but …

2021-November-16-Tendaya Ceo Joins Etsu Chemistry Department, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 16, 2021) – Dr. Mutombo Muvundamina, founder and chief executive officer of Tendaya Technology Group, has been appointed as an adjunct faculty member in the East Tennessee State University Department of Chemistry. The appointment will provide opportunities for collaboration and internships between Tendaya and ETSU, the university said. 

“We are excited to join an institution that is known to support scholarly and creative activities to enhance the teaching and learning environment,” Muvundamina said. “We look forward to working side-by-side with our outstanding colleagues to help ETSU in its mission. We plan on working with …

Who Makes You More Disappointed? The Effect Of Avatar Presentation, Company Market Status, And Agent Identity On Customers’ Perceived Service Quality And Satisfaction Of Online Chatting Services, Sangwoo Park, Woo Jin Choi, Dongwoo Shin

Asia Marketing Journal

Recent advances in interactive communication have allowed companies to introduce new digital technologies to differentiate their online customer chatting services, but little is known about how customers perceive these new services. To answer this call, the current research examines the effects of avatar presentation, company market status, and agent identity on customers’ perception of service quality and satisfaction in the context of minor service failure that customers encounter through online chatting services. The results of two studies show that customers perceive better service quality and demonstrate lower satisfaction if served by an artificial intelligence [AI] agent (vs. a human-agent), represented …

Social Influence, Xenocentrism And Status Consumption On Purchase Intention: In The Case Of Women’S Imported Handbags, Munkhbayasgalan Ganbold, Urandelger Gantulga

Asia Marketing Journal

The Mongolian market has got filled with imported products that pose a great challenge to domestic businesses. However, on the other hand, exported products give opportunities to understand product quality standards for domestic business owners. Therefore, it becomes meaningful to understand how the consumers distinguish between domestic and imported products. The study examines the relationship between social influence, xenocentrism, status consumption, and imported product’s purchase intention. To achieve the purpose of the research, a survey was conducted on consumers who experienced the purchase of imported products. The data were examined using SPSS and SmartPLS 3.3 after a total of 426 …

Authentic Information On The Back Label Of Wine Bottle, Beomjoon Choi, Jaewoo Joo

Asia Marketing Journal

This paper investigates whether including authentic information on the back labels of wine bottles enhances consumers’ confidence and purchase intentions about wine; it also assesses the moderating role of involvement and knowledge about wine. We conducted two experimental studies. Study 1 generated three findings. First, when the back label had authentic information, subjects showed higher confidence levels. Second, this effect was hold for subjects with low levels of involvement. Finally, we did not observe this effect for subjects with high levels of involvement. Study 2 extended study 1’s findings and identified the moderated mediation effect of confidence. The findings highlight …

The Aggregate Impact Of Consumer Reviews On Market Outcome In Differentiated Products Market, Jun B. Kim

Asia Marketing Journal

We investigate the aggregate impact of consumer reviews on market outcome in a differentiated product category. We model consumers as Bayesian learners who use online consumer reviews to learn and update their beliefs on product quality before their choice. For our empirical analysis, we use aggregate-level, longitudinal data from Amazon.com in the digital camcorder category and estimate the demand parameters. Using model estimates, we conduct two simulation studies and quantify the impact of consumer reviews on the market outcome. We report that the products experience heterogenous market share changes: the standard deviation of market share changes across products and time …

Material Culture Methods For Textiles And Dress, Joanna Burkhardt

Library Impact Statements

No abstract provided.

2021-November-15-Funky Music Theme Of This Years Jazz Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 15, 2021) – Grab your dancing shoes.

“Funky music” is the theme of the fall concert put on by the East Tennessee State University Jazz Ensemble. The event happens at 7:30 p.m. on Friday, Nov. 19, in the ETSU Foundation Grand Hall of the ETSU Martin Center for the Arts.

ETSU Jazz Ensemble

“Our concert is going to feature soulful hits from the ’70s, ’80s, Motown and more,” said Martin Walters, director of Jazz and Contemporary Music Studies at ETSU and a multiple Grammy winner. “And we think everyone’s going to get their groove on.” …

2021-November-15-Renaissance Child Winter Enrichment Enrollment At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

Johnson City, Tenn. - ( Nov. 15, 2021) Children in grades 1-6 are invited to attend the Renaissance Child Winter Enrichment program at East Tennessee State University from Monday-Wednesday, Dec. 20-22.

This three-day Winter Baking and Cooking experience, hosted by the ETSU Office of Professional Development, includes a field trip to the ETSU Planetarium with an emphasis on the winter sky and space. 

Counselors have planned multiple holiday arts and crafts, games and winter fun enrichment activities for campers, with outdoor play included as weather allows.

Campers may be dropped off at Warf-Pickel Hall at 8 a.m. and picked …

2021-November-14-Scholar Giving Lecture On Masculinity In Popular Culture, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 14, 2021) – East Tennessee State University will host a public lecture by Dr. D. Michael Jones titled “Hardboiled Hysterics: Modernity and Impossible Masculinities” at 2 p.m. Wednesday, Nov. 17, at the Reece Museum. The event is part of the Sigma Tau Delta lecture series sponsored by ETSU’s chapter of Sigma Tau Delta, the international English honor society that promotes universal literacy, excellence in writing and appreciation of the literary arts.

Jones is an assistant professor in the ETSU Literature and Language Department. He published his first book, “The Byronic Hero and the Rhetoric of …

2021-November-12-Etsu College Of Business And Technology To Hold Fifth Annual Ibucs Competition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 12, 2021) – A “Shark Tank” style entrepreneurship competition offers East Tennessee State University students and faculty the unique opportunity to win seed money for their innovative ideas.  

The iBUCS Student Venture Pitch Competition, hosted by the College of Business and Technology, allows participants who enter the contest to develop a business plan and pitch that idea to a distinguished panel of judges.

“I have been involved with ETSU and the iBUCS Student Venture Pitch event in recent years and it’s exciting to see the compelling pitches and cutting-edge ideas in areas such as emergency …

2021-November-10-Professor Produces First-Ever Retrospective Box Set Celebrating Doc Watson, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 10, 2021) – Blind from infancy, Doc Watson became “one of the most influential folk artists of all time,” as NPR noted.  

And thanks to Dr. Ted Olson, a professor of Appalachian Studies and Bluegrass, Old-Time and Roots Music Studies at East Tennessee State University, music lovers can enjoy the legacy of the Grammy-award winning artist even more.

Olson produced and curated “Doc Watson – Life’s Work: A Retrospective,” a four-disc box set that will be released Nov. 12. It is the first-ever career retrospective on Watson and will be available in both a …