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2021

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Articles 181 - 210 of 1223

Full-Text Articles in Marketing

Influences Of Antecendent And Outcome Factors On The Speed Of New Product Development: A Study Of Sme Companies In Indonesia, Pepey Riawati Kurnia Nov 2021

Influences Of Antecendent And Outcome Factors On The Speed Of New Product Development: A Study Of Sme Companies In Indonesia, Pepey Riawati Kurnia

ASEAN Marketing Journal

The research’s objective is doing an empirical test toward research conducted by Menon & Lukas (2004), which generates 6 propositions of antecedent and outcome factors in the velocity of new product development. The literature theory based on theory of new product development speed (PDS) with antecendent and outcome factors. The research towards 63 respondent managers of Small and Medium Enterprises (SME) companies in Jabodetabek, Indonesia. Six propositions are developed into 6 hypotheses, which are then subject to a statistical test using LVS. Goodness-of-fit test informs that 6 hypotheses are eligible and so does the Measurement-fit test. Test towards 6 hypotheses …

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Vietnamese Attitudes And Behavioural Patterns Towards Counterfeit Brands, Giang Huynh, Jonathan A.J. Wilson Nov 2021

Vietnamese Attitudes And Behavioural Patterns Towards Counterfeit Brands, Giang Huynh, Jonathan A.J. Wilson

ASEAN Marketing Journal

This study examines Vietnamese female consumers’ attitudes towards counterfeit branded products; by investigating the influence of brand image, product involvement and price advantage towards decision-making processes associated with purchasing and ownership. An inductive anti-positivist approach was adopted, employing qualitative methods; drawing from in-depth interviews distilled and synthesized using Word Cloud software, as Geographic Information System (GIS) based Spatial Analyses. Findings suggest that Price Advantage plays a determining and predominant role in encouraging consumers’ purchase intention of a counterfeit product. In addition, Brand Image has positive effect on the purchase intention as well; while product involvement plays no significant role in …

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The Use Of Travel Guidebooks By Tourist Visiting Yogyakarta, Gabriela Intani Putri, Ike Janita Dewi Nov 2021

The Use Of Travel Guidebooks By Tourist Visiting Yogyakarta, Gabriela Intani Putri, Ike Janita Dewi

ASEAN Marketing Journal

This research aims to know to what extend tourist use travel guidebooks for their visit to Yogyakarta, as one of tourism destination in Indonesia. This research was conducted by taking tourist who has been to or during their visit to Yogyakarta. Qualitative interviews with three travel experts precede this research in order to gather the purpose of using travel guidebooks by tourist visiting Yogyakarta. The results are 31 purposes of using travel guidebooks. After conducting factor analysis and reliability tests, seven factors comprising 26 statements were extracted which are: functional needs, forward-looking needs, learning needs, autonomy needs, tension reduction needs, …

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Global Brands And Consumer Ethnocentrism Of Youth Soft Drink Consumers In Greater Jakarta, Indonesia, Hammam Haris Tasurru, Imam Salehudin Nov 2021

Global Brands And Consumer Ethnocentrism Of Youth Soft Drink Consumers In Greater Jakarta, Indonesia, Hammam Haris Tasurru, Imam Salehudin

ASEAN Marketing Journal

Indonesia is a large market for consumer products targeting youth consumers, with populations of more than 70 million young inhabitants and market size of USD 155 billion. The large size of this potential market attracts foreign products with globallyrecognized brands to enter the Indonesian market. The objective of this study is to explain the purchase intention of youth consumers toward a particular brand of soft drink with global penetration by their perceptions and ethnocentrism. This study obtained response from 156 youths in Greater Jakarta, Indonesia. The resulting data was analyzed using structural equation modeling with LISREL software package. The study …

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The Effects Of Knowledge, Religiosity Value, And Attitude On Halal Label Reading Behavior Of Undergraduate Students, Megawati Simanjuntak, Muhammad Mardi Dewantara Nov 2021

The Effects Of Knowledge, Religiosity Value, And Attitude On Halal Label Reading Behavior Of Undergraduate Students, Megawati Simanjuntak, Muhammad Mardi Dewantara

ASEAN Marketing Journal

Halal label is a label on food that justified according to Islamic law, qualified and did not harm our health. The purpose of this research was to analyze the effect of intrinsic factors (individual characteristics and family characteristics), extrinsic factors, knowledge, religiosity and the attitude towards behavior of reading the halal label on food products of undergraduate students. This study used cross sectional study with survey method. The research involved 400 students of Bogor Agricultural University that were chosen by multistage random sampling with gender as a layer. There was significant difference between female and male in knowledge, religiosity value, …

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Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand, Diana Sari, Brata Kusuma Nov 2021

Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand, Diana Sari, Brata Kusuma

ASEAN Marketing Journal

The research regarding luxury products in developed economies can be found in many literatures, nevertheless similar research in developing economies are still limited. Since this topic is still underexplored, particularly in developing economies, the purpose of this study is to investigate Indonesian consumers’ perception of two different luxury brands that comes from different countries, namely BMW (Germany) and Lexus (Japan). Data was collected from diverse Indonesian BMW and Lexus owners. The consumers’ general brand perception and perceived values of luxury car are examined in this study. Data analysis used structural equation modeling (SEM). Results indicated that Indonesian consumers considered Japanese …

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Consumer Empowerment Profile In Rural And Urban Area, Megawati Simanjuntak, Siti Amanah, Herien Puspitawati, Pang S. Asngari Nov 2021

Consumer Empowerment Profile In Rural And Urban Area, Megawati Simanjuntak, Siti Amanah, Herien Puspitawati, Pang S. Asngari

ASEAN Marketing Journal

The purpose of this research was to analyze the profile of consumer empowerment and the influence of demographic characteristics, socio-economic status and cosmopoliteness on consumer empowerment in rural and urban area. The research finding indicated a low consumer empowerment in urban and rural area. In general, most respondents who were not categorized as empowered consumer were aged >37 years old, working in rural areas, included in income category ranged IDR 397,874.57/capita/month both in rural and urban areas, family size of ≤ 4 persons in rural areas,length of education ≤9 years in rural areas and not cosmopolite in rural areas. Higher …

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The Effects Of Applying Revenue Management On Customer Satisfaction In Airline Industry: An Experimental Study In Indonesia, Rambat Lupiyoadi, Bramana Putra Nov 2021

The Effects Of Applying Revenue Management On Customer Satisfaction In Airline Industry: An Experimental Study In Indonesia, Rambat Lupiyoadi, Bramana Putra

ASEAN Marketing Journal

This research mainly discusses about the effects of applying revenue management, specifically in the contexts of inventory control (variation in ticket prices for the same flight and class) and denied boarding (permissibility of reservations exceeding carrying capacity as a hedging practice over the possibility of tickets cancellation) on the customers’ satisfaction toward airlines in Indonesia. Experimental method was applied on the research, involving students from University of Indonesia asparticipants. The results showed that inventory control policy partly affected customer satisfaction, while the denied boarding policy fully affected their satisfaction. These research findings can contributeto further studies on consumers’ behaviour in …

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Effects Of Animosity And Allocentrism Toward Consumer Ethnocentrism In Shaping Consumers’ Willingness To Purchase: A Case Study On Consumers In Greater Jakarta (Jabodetabek Area) In Purchasing Malaysian Products, Maeyta Selli, Heri Kurniawan Nov 2021

Effects Of Animosity And Allocentrism Toward Consumer Ethnocentrism In Shaping Consumers’ Willingness To Purchase: A Case Study On Consumers In Greater Jakarta (Jabodetabek Area) In Purchasing Malaysian Products, Maeyta Selli, Heri Kurniawan

ASEAN Marketing Journal

This paper aims to: (1) specify factors mediating the effects of consumer animosity towards the consumers’ willingness to purchase imported products; (2) specify factors mediating the effects of allocentrism towards consumers’ willingness to purchase imported product; and (3) examine whetherproduct quality comparison between domestic vis-à-vis imported products moderates the relationships between: (a) consumer animosity and consumers’ willingness to purchase (b)ethnocentrism and consumers’ willingness to purchase. A survey was conducted to 209 respondents that have boughtMalaysian products in the past three months and lived in Jabodetabek (Jakarta, Bogor, Depok, and Bekasi) area. The result shows that ethnocentrism mediated the relationship between …

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Customer Satisfaction Index Model On Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction On Branded Cooking Oil Product, Budi Setiawan Nov 2021

Customer Satisfaction Index Model On Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction On Branded Cooking Oil Product, Budi Setiawan

ASEAN Marketing Journal

Customer satisfaction index models have been developed in many countries, including Indonesia. Those models were commonly not focused on the socioeconomic status (SES) of the customer, sothis condition could be a research gap. The aims of this research is to analyze the customer satisfaction index model of branded cooking oil product in Bogor, Indonesia based on SES established from the household monthly routine consumption. Questionnaires were used as primary data collection instrument in this study, while data analysis was carried out with variance based structural equation modeling (SEM) which is also known as Partial Least Square (PLS) model, and Kruskall …

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Specialty Store And Multi-Brand Store Loyalty: An Indian Consumer Perspective, Sarabjot Singh, Piyush Kumar Sinha, Hari Govind Mishra Nov 2021

Specialty Store And Multi-Brand Store Loyalty: An Indian Consumer Perspective, Sarabjot Singh, Piyush Kumar Sinha, Hari Govind Mishra

ASEAN Marketing Journal

In the competitive era of retailing, retailers need to understand the importance of store format preferences. The study aimed to understand consumer store loyalty; in-depth interview was conducted to examine consumer store loyalty antecedents for two retail formats: specialty stores and multi brand stores. The study conceptualizes store loyalty factors like program loyalty, trust and brand commitment. Trust and brand commitment act as mediating factors between store image and store loyalty formats, and also between brand image and store loyalty formats. The findings highlight how consumer store loyalty preference differ for these two formats.

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Doctors’ Perceptions Towards Domestic And Multinational Pharmaceutical Products: An Investigation From Developing Country, Jashim Uddin Ahmed, Md. Humayun Kabir Chowdhury, Ishrat Jahan Synthia, Ishrat Sultana Nov 2021

Doctors’ Perceptions Towards Domestic And Multinational Pharmaceutical Products: An Investigation From Developing Country, Jashim Uddin Ahmed, Md. Humayun Kabir Chowdhury, Ishrat Jahan Synthia, Ishrat Sultana

ASEAN Marketing Journal

This exploratory study focuses on doctors’ perception towards domestic and multinational pharmaceutical products. Doctors can heavily influence drug purchase decisions by performing the roles of users (sometimes), influencer, gatekeepers and deciders, while patients perform the role of buyers and users. The difference in perception was measured in terms of products, brand image and pricing. Data were collected from a sample of 15 doctors (n=15) using a questionnaire comprised of 12 questions measured in Likert scales. The study reveals that brand image is the most influential factor for price of medicines and brand image is highly related to quality and the …

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Anxiety, Sadness, And Emotion Specificity: The Role Of Music In Consumer Emotion And Advertisement Evaluation, Felix Septianto Nov 2021

Anxiety, Sadness, And Emotion Specificity: The Role Of Music In Consumer Emotion And Advertisement Evaluation, Felix Septianto

ASEAN Marketing Journal

Although music could diversely influence consumer judgment process and behavior, it is still unclear whether music can evoke discrete emotions on consumers and influence consumer evaluation toward certain advertisements. This research proposes that music could evoke sad and anxious emotion on consumers; subsequently, consumers would regulate their negative emotions in accordance to their emotion orientations: Consumers who feel sad would show high evaluation toward happy-themed advertisement, while consumers who feel anxious would show high evaluation toward calm-themed advertisement. This paper concludes with the discussion of theoretical and practical implications and conclusion of this study.

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Different Perspectives Between Product And Marketing Division Towards Product Critical Success Factors And Its Strategic Importance In Telecommunication Sectors, Rachmi Rida Utami, Reza Ashari Nasution Nov 2021

Different Perspectives Between Product And Marketing Division Towards Product Critical Success Factors And Its Strategic Importance In Telecommunication Sectors, Rachmi Rida Utami, Reza Ashari Nasution

ASEAN Marketing Journal

Todays situations force telecomunication company to continuously evaluate, select and prioritize its product portfolio in order to determine the strategically important products. An analysis of critical success factors that determine product’s strategic importance acts as a good introduction to review and manage the product portfolio as well as to seek ways to develop the product. To achieve this, the company is required to have good alliances and collaborations between departments, develop a clear focus and seek innovative ways of doing business, particularly between marketing and product divisions. This study analyzed the alignment between product and marketing divisions of a telecommunication …

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Expanding Brand Personality Congruence To Brand Personality Fit: The Importance Of Customer Value Proposition As Amoderating Fit On Brand Performance, Ardi Wirdamulia, Adi Zakaria Afiff Nov 2021

Expanding Brand Personality Congruence To Brand Personality Fit: The Importance Of Customer Value Proposition As Amoderating Fit On Brand Performance, Ardi Wirdamulia, Adi Zakaria Afiff

ASEAN Marketing Journal

This research demonstrates that brand performance can be enhanced not only through brand personality congruence with customer personality, but also through brand personality fit, namely the moderating fit of customer value proposition to brand personality. Through a study covering 125 brands, the result demonstrates that the moderating fit between brand personality and the different level of customer value proposition positively affects brand performance. Price-quality relationship for attribute-based customer value, self-construal for consequences-based customer value and self-regulatory focus as goal-based customer value are used to test this moderating fit relationship. Other findings show that this moderating fit is strongest toward the …

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Country Of Origin Effect And Animosity On The Attitude And Purchase Intention Of Foreign Products, Ramadania Ramadania, Sri Gunawan, Jamaliah Jamaliah Nov 2021

Country Of Origin Effect And Animosity On The Attitude And Purchase Intention Of Foreign Products, Ramadania Ramadania, Sri Gunawan, Jamaliah Jamaliah

ASEAN Marketing Journal

The purpose of this study is to examine COO effect and Animosity on the attitude and purchase intention of foreign products in ethnic subculture within a country. This research is tested in Malay and Chinese ethnic subculture in West Kalimantan, Indonesia. The categories of product are foods from Malaysia. Sample in this study is 435 respondents, consists of 218 Malay respondents from Ma-lay and 217 Chinese respondents. The collection of data was using non probability sampling method by combining accidental and snowball sampling. Data analysis uses structural equation modeling (SEM) Multi-group.The results show that, there is a positive influence of …

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The Impact Of Satisfaction And Trust On Loyalty Of E-Commerce Customers, Mochammad Auditya Brilliant, Adrian Achyar Nov 2021

The Impact Of Satisfaction And Trust On Loyalty Of E-Commerce Customers, Mochammad Auditya Brilliant, Adrian Achyar

ASEAN Marketing Journal

The number of Internet users in Indonesia and e-commerce sales is growing. However, Indonesia is less active in e-commerce research compared to other Asian countries, and existing studies cover limited area. The purpose of this study is identifying the impact of customer satisfaction and trust on loyalty in e-commerce and identifying the factors that influence satisfaction. The results are that information quality affects trust and that trust affects loyalty. E-commerce websites should focus on delivering trusted information on product quality, which will lead to greater customer trust, and greater trust will lead to greater loyalty to the websites

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Influence Of Intuition And Capability On Accelerated Product Development In Big-Medium Scaled Food Companies In Indonesia, Pepey Riawati Kurnia Nov 2021

Influence Of Intuition And Capability On Accelerated Product Development In Big-Medium Scaled Food Companies In Indonesia, Pepey Riawati Kurnia

ASEAN Marketing Journal

To face the pressure of competition, more and more companies perform accelerated product development by shortening the product development time so that the product will arrive at the market at the shortest time. Food industry has also performed accelerated product development. Using evolution theory, contingency theory, market-based view, and resource-based view a research model has been built. Results of the research’s initial identification show that food industry in Indonesia is in growth level towards maturity level. Meanwhile, competition in the food industry is in moderate level towards hypercompetition level. Tactics of accelerated product development often carried out is by simplifying …

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Relationship Between Social Media For Social Marketing In Family Planning, Ardiansyah Ardiansyah Nov 2021

Relationship Between Social Media For Social Marketing In Family Planning, Ardiansyah Ardiansyah

ASEAN Marketing Journal

This research aims to examine the influence of marketing mix carried out media performance social media portal on attitude towards a social marketing program,and its relationship with source credibility of the portal. This study was focused on "Generasi Berencana" Program (Generation with Plan Program, a program aimed at educating the youth on family planning) The Research employed Structural Equations Modeling (SEM). Based on data from 150 respondents it can be concluded that in social marketing programs, source credibility, engagement, word of mouth have positive influence on the formation of behavior, but awareness of a program is not found to influence …

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A Emprical Investigation On Service Failure And Recovery At Retailing Bank In Vietnam, Tu Van Binh, Nguyen Tran Phuong Vi Nov 2021

A Emprical Investigation On Service Failure And Recovery At Retailing Bank In Vietnam, Tu Van Binh, Nguyen Tran Phuong Vi

ASEAN Marketing Journal

To identify factors affecting satisfaction with service recovery of banking sector and overall satisfaction, together with the effect of customersatisfaction on repurchase intent and word-of-mouth intent in the banking in Vietnam, a survey is conducted on 215 customers.Those respondents, who are buying services from the bank, namely Vietnamese Local Bank (VLB), have experienced in service failure and service recovery in their transaction with VLB, and lived in Ho Chi Minh City. Structural equation model (SEM) is employed to estimate the theoretical model and to test hypotheses. The findings of the study showed that distributive justice positively impact customer satisfaction with …

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The Effect Of Store Image And Service Quality On Private Label Brand Image And Purchase Intention. Case Study: Lotte Mart Gandaria City, Nosica Rizkalla, Leis Suzanawaty Nov 2021

The Effect Of Store Image And Service Quality On Private Label Brand Image And Purchase Intention. Case Study: Lotte Mart Gandaria City, Nosica Rizkalla, Leis Suzanawaty

ASEAN Marketing Journal

Retailers produce their own private label brand as a strategy to distinguish their products from competitors’. Based on previous research, store image and service quality can be used to improve private label brand image and purchase intention. A Research is conducted at Lotte Mart, Gandaria City Mall in Jakarta to find out whether store image and service quality could influence private label brand image and purchase intention. This research adopts Wu et.al.'s framework (2010). Data processing uses Structure Equation Modeling. Research outcome reveals that service quality is a significant factor in influencing private label brand image and purchase intention.

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The Motivation Of Poor Community In Using Mobile Phone: An Effort To Improve Quality Of Life, Hapsari Setyowardhani Nov 2021

The Motivation Of Poor Community In Using Mobile Phone: An Effort To Improve Quality Of Life, Hapsari Setyowardhani

ASEAN Marketing Journal

The general objective of this research is to determine the primary motivation of the poor in the use of mobile telephone. The data collection was conducted by selecting 300 respondents which have income below minimum regional wage (or Upah Minimum Regional/UMR), living in Jakarta, Bogor, Depok, Tangerang,or Bekasi, and have at least one person as dependants.This study found that in general, the impact of mobile phone use on overall life quality is affected by perception of mobile phone impact on social life, love life, and financial life.There are different impact of mobile phone use, affected by perception of benefits and …

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Reputation Life Cycle Of The Sm Foundation And Customers’ Support, Muhammad Alishahdani Ibrahim Nov 2021

Reputation Life Cycle Of The Sm Foundation And Customers’ Support, Muhammad Alishahdani Ibrahim

ASEAN Marketing Journal

Reputation is a key construct in organizational sciences since reputation signals its past behavior and its prospect in the future. The purpose of this paper is to explore the development and influence of both personal and organizational reputation and its impact to customer support. The organiza-tion life cycle theory is applied to the “SM” foundation, one of Indonesian largest Islamic social enterprise which experienced fast growth and decline due to the decline of its leader reputation. The case shows that personal reputation of leader is very important in the start-up and early development phase of the organization but it may …

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Customer Perceived Brand Equity In Measuring Consumption Preference Towards Local And Imported Products: A Serial Studies On Urban And Suburban Level Of Indonesia Society In Greater Jakarta, Sri Rahayu Nov 2021

Customer Perceived Brand Equity In Measuring Consumption Preference Towards Local And Imported Products: A Serial Studies On Urban And Suburban Level Of Indonesia Society In Greater Jakarta, Sri Rahayu

ASEAN Marketing Journal

This study generally aims to analyze how the preferences of Indonesian as a customer in consuming local and imported products. The specific purpose of this study is to confirm measurement tools of the customer perceived brand equity, which are product country image, culture, marketing mix, and product quality. The result of this study indicates that Indonesian consider much about the marketing mix and product quality, while not so much considering culture.The product country image on the other hand gives the opposite effect. It is significantly related but has negative impact to the customer preference. This study is expected to provide …

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Adoption Of Mobile Apps: The Role Of Experience, Harryadin Mahardika Nov 2021

Adoption Of Mobile Apps: The Role Of Experience, Harryadin Mahardika

ASEAN Marketing Journal

The form of initial experience with mobile application determines consumers’ likelihood to adopt it. This paper examines the effects of two forms of experience (direct versus indirect) toward the formation of consumers behavioral intentions (versus behavioral expectations) to adopt mobile applications. A direct experience induces concrete mental process that underlies the formation of behavioral expectations, whereas an indirect experience induces abstract mental process that underlies the formation of behavioral intentions. Results from Experiment 1 show significant increase in behavioral expectations’ predictive ability when subjects engaged in a direct experience than an indirect experience. Meanwhile, the effects of a direct experience …

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The Study Of Relationship Among Experiential Marketing, Service Quality, Customer Satisfaction, And Customer Loyalty, Puti Ara Zena, Aswin Dewanto Hadisumarto Nov 2021

The Study Of Relationship Among Experiential Marketing, Service Quality, Customer Satisfaction, And Customer Loyalty, Puti Ara Zena, Aswin Dewanto Hadisumarto

ASEAN Marketing Journal

Experiential marketing is one of the marketing approaches that gives a great framework to combine experience and entertainment elements into a product or service. Some of businesses in Indonesia have already used this approach and one of them is Strawberry Cafe which provides many kinds of free board games for the customer. The purpose of this research is to understand the impact of experiential marketing used by Strawberry Cafe related to customer satisfaction and loyalty. The data were collected from 142 respondents but after screening, only 80 that met the requirements and could be analyzed. Structural Equation Modeling (SEM) using …

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Antecedents And Consequences Of Female Consumer Expectations And Evaluations Toward Csr Activities, Bery Prima Nov 2021

Antecedents And Consequences Of Female Consumer Expectations And Evaluations Toward Csr Activities, Bery Prima

ASEAN Marketing Journal

Many firms see Corporate Social Responsibility (CSR) as necessary investments in the community where the firms operate in order to ensure and safeguard sustainable operation for the future. This paper investigates the causal relationship between the antecedents and consequences of consumer expectations and evaluation to CSR activities. The original contribution of this study is that it focuses on the perceptions of female consumers on CSR activities of a multinational company.The research employed 175 women in the Greater Jakarta region as respondents, which consists of 92 housewives and 83 career women. Respondents are existing customer of a multinational consumer goods firm …

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Effects Of Perceived Trust And Perceived Price On Customers’ Intention To Buy In Online Store In Indonesia, Ricky Setiawan, Adrian Achyar Nov 2021

Effects Of Perceived Trust And Perceived Price On Customers’ Intention To Buy In Online Store In Indonesia, Ricky Setiawan, Adrian Achyar

ASEAN Marketing Journal

Price and trust are important factors that influence customer purchasing decision in online shopping. However, the synergy of these two factors in customer intention to buy still needs to get higher attention. This paper examines the relative influence of perceived trust and perceived price on customers intention to buy, both for customers who have bought item from the store (repeat customers) and who have not (potential customers), and examines whether a difference exists on the strength of influence of price and trust to purchase intention in those groups. Data are analyzed with the multiple group analysis structural equation modeling, comparing …

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Consumer Innovativeness Model Of Indonesian Young People In Adopting Electronic Products, Reza Ashari Nasution, Novika Candra Astuti Nov 2021

Consumer Innovativeness Model Of Indonesian Young People In Adopting Electronic Products, Reza Ashari Nasution, Novika Candra Astuti

ASEAN Marketing Journal

It is important for marketers to understand how innovators respond to the introduction of new products. This paper investigates consumer innovativeness (CI) from meta-analysis study as suggested by Nasution and Garnida [2011] and examines the simultaneous impacts of CI on new product adoption. Nasution and Garnida [2010] proposed three different perspectives in conceptualizing the CI model. First, the generalist stream that represents a generalized personality trait that engenders consumers to adopt new product. Second, the particularist stream that focuses on product adoption behavior within a specific domain of interest. Third, the integrator perspective that proposes to integrate these two streams …

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Corporate Social Responsibility And Poor’S Child Well Being In Developing Customer’S Loyalty Pdf, Syahrial Mukhtar, Sri Daryanti, Khairani Khairani Nov 2021

Corporate Social Responsibility And Poor’S Child Well Being In Developing Customer’S Loyalty Pdf, Syahrial Mukhtar, Sri Daryanti, Khairani Khairani

ASEAN Marketing Journal

This research was conducted to analyze the contribution of Corporate Social Responsibility (CSR) perceived motives in enhancing poor children's well being and consumer loyalty. CSR strategy studied were CSR strategies implemented by two companies, Garuda Indonesia and Pertamina, which are State Owned Companies (fully or partially owned by government of Indonesia). Garuda Indonesia is a service company engaged in airline industry, and Pertamina is a non service company engaged in oil and gas industry.Using factor analysis and multiple regression, the result indicates some differences between firms CSR activities in in developing children well being and customer loyalty. This result has …

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